Open Air PhotoboothCampaign

Making Memories Portable and Affordable

By: Katie Boone, Drake Fruge, Alex McConnell, Chelsea Rickett, and Olivia Simpson

SWOT AnalysisStrengths-Direct upload to social media websites- Portable-Images can be saved as digital files- Video capture- Touch screen with onscreen keyboard- Quick money turnaround- Limited startup risk- Cost efficient for customers

Weaknesses- Heavy-Difficult to set up (technology)- Not weather proof

Opportunities- Remain profitable in any economy- Social media used to share pictures- Simple company expansion

Threats- Commercial photographers- Traditional photo booths- Digital cameras- Advancing smart phone photo capture

Target Market Mobile Entertainers

Ex. DJ’s, Event Planners, Magicians, Bands

Cater to private parties, school functions, weddings, charity events, conventions, etc.

Demographics: college to middle aged business owners, a higher percentage of men than women, and upper to middle class.

Attitudinal, behavioral, and media consumption habits: Include tech savvy business owners who are innovative, outgoing, personable, current, and popular within the community.

ObjectivesBehavioral Objectives:

Increase Sales by 5%

Measurement 1. Track sales before and after campaign. 

Increase rental percentage by 10%.

Measurement 2. Track rental sales before and after campaign.

Increase Facebook likes by 7%.

Measurement 3. Track likes before and after campaign.

Increase twitter followers by 7%.

Measurement 4. Track followers before and after campaign.

Increase Instagram followers by 7%.

Measurement 5. Track followers before and after campaign.

Non-Behavioral Objectives:

 Increase Top of Mind Awareness by 30%.

Measurement 1. Distribute surveys before and after the campaign.

Big Idea Focus: To make lasting memories for guests at each mobile

entertainer’s event.

Theme: Our ads will consist of monumental moments in a person’s life being captured by the Open Air Photo Booth.

Continuity Device: A “photo bomber” sidekick of the mobile entertainer who is always showing up in backgrounds of the guest’s pictures. He will add humor to every ad and will be the same man doing different assistant jobs for the mobile entertainer.

Our concept: Centers on the idea of creating memories for the mobile entertainer’s events, so as to insure repeat business for them.

ESPN AdvertisementVIDEO  AUDIO

FOUR GOOD LOOKING GIRLS DRESSED IN

BACHELORETTE PARTY ATTIRE

STANDING AT THE FRONT

OF A LINE TO A NIGHTCLUB

IN THE CITY.

SFX

Sounds of traffic on the streets and muffled club music

playing inside.

GIRLS ARE STANDING WITH HANDS ON HIPS AND

ARMS CROSSED, NOT IMPRESSED.

 

THE BOUNCER UNLOCKS THE ROPE TO LET THE

GIRLS IN.

SFX

Bride to be- *snorts* It’s about time.

AS THE GIRLS WALK UP A CAR TAKES A SHARP

TURN AND SPLASHES THE BOTTOMS OF THEIR

DRESSES.

SFX

Car screech, water splashing

Girls- *screaming* *gasping* *moans of frustration*

VIEW FROM INSIDE THE CLUB, DOUBLE DOORS

OPEN TO VIEW FOUR VERY ANGRY WOMEN

STANDING IN A ROW.

SFX

Beginning of Harlem Shake starts playing

FLASHES OF THE LIGHTS, PEOPLE DANCING, THE

DJ SPINNING, EVERYONE HAVING A GREAT TIME.

SFX

Harlem Shake

 ZOOM IN ON THE BRIDE TO BE LOOKING VERY

ANGRY AS THE SONG BUILDS. SHE MAKES EYE

CONTACT WITH MR. CHOW WHO SMILES AND

RAISES EYEBROW.

CONTINUE ZOOM IN, BRIDE TO BE LOOKS

INTRIGUED AND SMILES.

SFX

Chorus of Harlem Shake begins.

THE GIRLS ARE NOW DANCING AROUND MR.

CHOW HAVING A GREAT TIME.

SFX

Chorus of Harlem Shake continues

SCENE SWITCHES TO THE GIRLS AT THE OPEN

AIR PHOTOBOOTH.

SFX

Harlem Shake

THE GIRLS ARE LAUGHING AND SMILING AND AS

THEY GET INTO THEIR POSE, MR.CHOW JUMPS

OUT IN FRONT OF THEM MAKING A CRAZY FACE

AND POSE.

BIRDS EYE VIEW OF PARTY. V.O.

Make your night worth remembering! Have an Open Air

Photobooth at your party!

 

SHOWS IMAGE FROM THE PICTURE THE

GIRLS AND MR. CHOW TOOK FROM

EARLIER.

V.O.

Making memories portable and affordable.

FINAL IMAGE OF DJ MIXING AND THEN

THROWING UP DOUBLE DEUCES.

SFX

End of Harlem Shake plays and finishes.

TLC AdvertisementVideo Audio

Kids moping around (birthday party) Deflated inflatable

SFX Slow music Kids fighting

Boys and girls separated (school dance) SFX Boring music Whispers (kids)

Couples dancing to slow music (wedding reception) People leaving early

SFX Slow music This is boring, lets leave (married couple)

INTRODUCE OPEN AIR PHOTO BOOTH

With OAPB (birthday party) Inflated inflatable Kids having a blast with OAPB Mr Chow as the clown

SFX Fast music Kids laughing

TLC Advertisement Continued

With OAPB (school dance) Boys and girls dancing Pictures/videos of kids with OAPB Mr Chow dressed as the DJ

SFX Fun music Best dance ever (kids)

With OAPB (wedding reception) Doing line dances Giving toasts Wedding party video with OAPB Mr Chow dressed as groomsmen

SFX Line dance Congrats newly weds! (Wedding party in the OAPB)

OPEN AIR PHOTO BOOTH INFORMATION VO Tired of attending boring events?! Or looking for something new to add to your mobile entertainment?! With open air photo booth you will now have everything you need to enjoy and keep your event going! At open air photo booth we offer the highest professionalism around. As we say, memories don't make themselves! So next time you have an event, consider open air photo booth, where making memories is our top priority! Open air photo booth...MAKING MEMORIES PORTABLE AND AFFORDABLE!

Disclaimer You must be 18 or older to purchase

YouTube Advertisement

Video AudioMr. Chow dancing Harlem shake song playingMr. Chow’s face extremely close to camera

Mr Chow: Attention all mobile entertainers. Rent Open Air Photobooth at a 20% discount and send in videos from the most happening party. The video with the most likes will get to keep an Open Air Photobooth for free! Make sure to like us on facebook, twitter, and instagram.

Pandora/Google Banner

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Campaign Schedule  Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

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TLC     X X X X X X        

GOOGLE X X X X X X X X X X X X

PANDORA X   X   X   X   X   X  

MEN HEALTH

    X X X X X X X     X

PEOPLE     X X X X X X X     X

YOUTUBE     X  X  X        

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Open Air Photobooth

Making Memories Portable and Affordable