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R47A - Syndicate 6:

Habibie Vakunala R A 291 12 005

Zara Zentira 291 12 016

Shella Deviany Hakim 291 12 043

Tegar Ditya Pragama 291 12 049

Hersa Audi Pratama 291 12 079

Inayah 291 12 082

Tobias Lippstreu 790 12 712

MM5008 MARKETING MANAGEMENT

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Trans Corp. (PT Trans Corporation) formerly known as PT Para Inti Investindo

is a business unit of CT Corp in the field ofmedia, lifestyle, and

entertainment.

At first, Trans Corp. founded as a liaison between the television station Trans

TV with a television station that had just taken over 49% ownership stake by

CT Corp of Kompas Media Group, Trans 7 (formerly TV7).

Trans Corp is owned by CT Corp that was driven Chairul Tanjung.

Largest Indoor theme Park in Indonesia (world's third-

largest indoor theme park)

Mega Development project under the management ofTrans Corp., one biggest media corporations in

Indonesia.

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VISION

build the largest tourism and entertainmentarea in Indonesia that will be the pride of the

entire nation, Indonesia.

MISION

become a developerfor the largest tourism

and entertainment region in Indonesia.

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SEGMENTATION Families Children, Teenagers, Youngster, and Adult

Students, Executives

TARGETING Middle to high class

Modern, Urban style

POSITIONING Differentiation Positioning: Lifestyle and Entertainment

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PLACE

a. Trans Studio MakassarBuilt on the area of 12.7 hectares

with investment up to IDR 1 trillion.

Located on the main road of Metro

Tanjung Bunga Street, Makassar.

b. Trans Studio Bandung

Integrated with Trans Studio Mall

and The Trans Hotel (TSM), GatotSubroto Street 289, Bandung.

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PRODUCT

The rides also contain space simulation program ofseveral television stations

(Dunia Lain, Si Bolang, Jelajah, Ayun Ombak, and Angin Beliung).

Visitors can experience the feeling of a celebrity in front of the camera or to be

the crew of a television show.

Many of the rides are adopted from

Universal Studios and Disneyland (US).

Theme Park, consists of:

a. 22 features and amusement rides

(Central Studio, Lost City, Magic

Corner, Tsunami Island and CartoonCity).

b. Facilities (The Coffee Bean, Baskin

Robins, Corvette Dinner)

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The Yamaha Race Coaster Ride is one of 3 topextreme roller coasters in the world (2 units inAmerica and 1 unit in Bandung) with a speed of

130 km/hour racing down from a height of 49meters.

Studio Central, providing the visitors the glamourworld of Hollywood; the zone reveals tricks and

secrets behind the scenes of great movies. Various Performances in the amphitheater

(Parade, Show)

PRODUCT (Cont.)

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PRICE

Weekdays (Monday Friday)

IDR 150.000

Weekend (Saturday and Sunday)

IDR 200.000

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Websitehttp://www.transstudioworld.com/

http://www.transstudiobandung.com/

http://transstudioworld.net/

PROMOTION

TV Commercial

Advertisement through TV Commercial

on Trans TV and Trans 7.

Trans studio advertise the theme park on Trans TV and Trans 7 commercial. In

exchange, Trans Studio do the promotions of other Trans corp. business line (Trans TV,

Trans 7) Banner, rides and attractions, Mascots

http://www.transstudioworld.com/http://www.transstudiobandung.com/http://transstudioworld.net/http://transstudioworld.net/http://www.transstudiobandung.com/http://www.transstudioworld.com/

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PROMOTION (Cont.)

MEGA CASH

Mega Cash Card must be filled with a certain

nominal amount before the transaction can be used.

All transactions in the area of Trans Studio Theme

Park Bandung use this card as a means to pay.

SPECIAL OFFERS:1. Silk Air

2. Merpati Air3. Cipaganti

free meal in Studio Chick Trans Studio by

showing the boarding pass (of SILK AIR and

MERPATI AIR ) or ticket (CIPAGANTI) in the

counter of Trans Studios Customer Service.

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Marketing and Promotion Strategy

Education and

Entertainment

(Edutainment) Programs create programs that not only

meets the entertainment needs but

also provide programs the element

of education.

Children learn and get

information in science center, Trans

City theatre or Amphitheatre during

playing in there.

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TRANS STUDIO offers excitement and amusement to the busy

urban families/people.

INTERACTING WITH COSTUMER: DIRECT MARKETING(directcommunication with individual to obtain immediate response)

Customers can buy online ticket via email or contact number

admin@transstudioworld.net& 085746634046

Ali

Connecting with Costumers

mailto:admin@transstudioworld.netmailto:admin@transstudioworld.net

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Building and Developing Loyalty Program:

To create a strong, tight connection to customers

TRANS STUDIO often gives special offering (every month or in

particular occasions)e.g. In September 2012, A special promotion: CAMPUS DAY

TRANS STUDIO create an members and get special offering for

their member. Such as VIP Access Trans Studio.

Connecting with Costumers

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Success ofTRANS STUDIO

Has built its strong brand.

Largest Indoor theme park in Indonesia.

The international sophisticated entertainment that is not less than

an amusement park in other countries such as Universal studio.

As one stop lifestyle and entertainment area which include an

indoor theme park, shopping centers, and 5-star hotels.

Attracts many domestic as well as international tourists (from other

ASEAN countries, especially Malaysians). Bandung and Makassarhas grown into a major tourist destination.

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THANK YOU FOR

YOUR ATTENTION