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A Picture Paints: Understanding Visual Culture Ma5lda Andersson, Crowd DNA Festival of #NewMR 2017 A Picture Paints: Understanding Visual Culture Matilda Andersson
| Date post: | 20-Mar-2017 |
| Category: |
Education |
| Upload: | ray-poynter |
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APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
A Picture Paints: Understanding Visual Culture
Matilda Andersson
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
An explosion of image-making
From 10000BC to present day
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Amateur aesthetics
• crowd-sourced aesthetics proliferate
• visual trends originating on social media platforms
• non-professional visuals create more consumer trust for brands
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
VR is here 40 percent of the most frequent gamers say they will be likely to purchase their own VR headsets within the next year
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
GIFs are gifts
New visual ways of communicating
Attention spans have been significantly reduced and we’re developing new agile ways of communicating Images, videos, emojis and acronyms are becoming the cornerstone of language
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
New visual (social) tools for research
Tumblr
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
In the moment, undisturbed responses
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
6 markets 193 participants 4293 comments
3116 images
Exploring travel passions
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Understanding visual identity
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Defining ‘home’ around the world
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Combined methodology
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Three step visual analysis framework
1. Describe the symbolism
2. Consider the identities
3. Map the context
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Lad culture
RESIDUAL DOMINANT EMERGING
Metrosexuality Individual masculinity
Describing the symbolism
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Visual impact – why it is important for brands?
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Visual futures
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Thank You!
Crowd DNA | London & Amsterdam | Insight & Innovation www.crowdDNA.com | [email protected]
APicturePaints:UnderstandingVisualCultureMa5ldaAndersson,CrowdDNA
Festival of #NewMR 2017
Q & A
Ray Poynter The Future Place
Matilda Andersson Crowd DNA
