Matt Gould agoldmutt.com

Matt Gould agoldmutt.com

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PENGUIN DESIGN AWARD 2103

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Clients: Cyrenians (Charity)The task was to produce three shop signs for the opening of a new

coffee shop, vinyl shop and recycled clothing shop.

Included in the brief was the challenge of naming the new vinyl shop. My suggestion was 12 inch, with the Straight quotation marks doubling up as a pause button for the play, pause and refresh theme.

Clients: Design MuseumThe brief was in two parts; to create a mailer for an exhibition and to support the event with an app and digital advertising.

Below: My initial idea for a flyer to go out to the intended audience. On the next spread is my final mailer in the form of a greetings card.

Comm...cator Comm...cator

Communicator App.Loading...

Once you swipe up with your finger the information about that photo will then appear here. The information will be accurate to what is available in our exhibition and you will then be able to look deeper into the inspirations and meaning behind a particular piece of design.

Once you swipe up with your finger the information about that photo will then appear here. The information will be accurate to what is available in our exhibition and you will then be able to look deeper into the inspirations and meaning behind a particular piece of design.

In addition to this we have exclusive interviews and responses from the creators of the designs at The Graphics of Miscomminication.

Once you swipe up with your finger the information about that photo will then appear here. The information will be accurate to what is available in our exhibition and you will then be able to look deeper into the inspirations and meaning behind a particular piece of design.

In addition to this we have exclusive interviews and responses from the creators of the designs at The Graphics of Miscomminication.

Once you swipe up with your finger the information about that photo will then appear here. The information will be accurate to what is available in our exhibition and you will then be able to look deeper into the inspirations and meaning behind a particular piece of design.

In addition to this we have exclusive interviews and responses from the creators of the designs at The Graphics of Miscomminication.

The Communicator App from the Design MuseumThe concept is based around the museum being placard free, letting the visitors judge the work and form opinions based on the work and not the name. Visitors who want to know can download the app and scan the work to reveal the artist. A video demonstration can be found on the miscommunication website, details on the next spread.

The app will be advertised around the Design Museum, so when people are on their way in they will see the billboard.

Visit: www.miscommunication.co.uk for the full website.

The basis of my design:When starting this brief two major retailers went into administration. They are both specialist retailers well known for one product.HMV – CD’s, Blockbuster – DVD’s.

Based on this trend, the next shop in danger would be a specialist book retailer, such as Waterstones. For this to stop happening I want to offer the customer something more and give them a book worth buying.

With E-Books taking over people don’t buy books for portability any more, they are more worthy of staying at home in a book shelf or on a coffee table waiting to be read by the people who want to feel and hold a physical book.

The concept originated by placing UGG advertisements in Male orientated environments. For example I have focused on creating a campaign for public toilets, of which use a gutter urinal.

The common problem with public toilets is territory and spacing upon men. With the white porcelain urinal your space is clearly marked, but with the gutter it can be a free fall.

So to mark a campaign based on this problem I wanted to create boot prints that would stick onto the floor marking out ‘a man’s territory’. The concept is simple, you go up match your feet over the boot prints do your business and take in some subliminal and useful information about UGG Boots for men. Further research into my past toilet experience and knowledge, men tend to look down whilst doing the deed, thus making the floor a perfect advertising space. In addition, if you are in a less crowded W/C you can look either side of your feet to read the prints of the boots next to you.

To back up my campaign, there would be a poster in the toilet showing the prints along with familiar faces, which would be UGGs’ for Men, brand ambassadors.

The use of ambassadors leads me on to my next campaign piece. www.uggmen.co.uk this simple website showing the ambassadors for the brand, will drive sales and make people aware of the boots on offer. Hopefully this would raise awareness, broadening the boots to a wider audience and making UGG fashionable for men.

Visit: www.uggmen.co.uk for the full website.

BATISTE.Dry ShampooSALONRANGE

My concept was to create branding and packaging that would appeal to the market of 16-44 year olds. To achieve this I wanted to create a stylish contemporary brand. I decided to create a new logo, keeping it simple and clean, the new logo reads Batiste is Dry Shampoo and has the hidden word ‘Batte’ which has the French meaning, ‘to conquer’. I wanted to create a product people felt proud to own and to do this I had to make the packaging look chic and professional creating the all new Batiste Salon Range.

Visit: www.salon-range.co.uk for the full website.

A collection of Competition and Live Briefs I have worked on in the space of five months.

These briefs have given me a chance to showcase my skills across a range of media including web design, poster campaigns, branding, packaging, promotion and book design.