May 8, 2001 2

Hi-Speed USB Hits the Fast lane

Hi-Speed USB Hits the Fast lane

Jason ZillerJason ZillerTechnology Initiatives Manager, Technology Initiatives Manager,

Intel CorporationIntel Corporation

Chairman, USB Implementers Forum Chairman, USB Implementers Forum

May 8, 2001 3

Welcome to the 10th USB Developer

Conference!

Welcome to the 10th USB Developer

Conference!

May 8, 2001 4

Where It All Began...Where It All Began...

Creating the USB specificationCreating the USB specification– Group of 7 formed in Q1’95; spec 1.0 published in Jan’96Group of 7 formed in Q1’95; spec 1.0 published in Jan’96

USB Implementers ForumUSB Implementers Forum– First Developers Conference Sept’95 First Developers Conference Sept’95 – Compliance Workshops started upCompliance Workshops started up– Current membership over 800 companiesCurrent membership over 800 companies

First productsFirst products– Chipsets, peripheral silicon, tools appear 1H’96Chipsets, peripheral silicon, tools appear 1H’96– PCs and peripherals appear 2H’96PCs and peripherals appear 2H’96– PC ramp complete and peripheral ramp in fullPC ramp complete and peripheral ramp in full

swing post Windows 98 launchswing post Windows 98 launch

May 8, 2001 5

BKM for Spec DevelopmentBKM for Spec Development

Promoter GroupPromoter Group– Focused group of experts to lead spec developmentFocused group of experts to lead spec development– Members from key areas: silicon, peripherals, PCMembers from key areas: silicon, peripherals, PC

ContributorsContributors– Larger group of stakeholders providing spec feedbackLarger group of stakeholders providing spec feedback

AdoptersAdopters– Access to IP on a royalty-free basisAccess to IP on a royalty-free basis

Efficient Development Process, Efficient Development Process, but With Broad Industry Buy-inbut With Broad Industry Buy-in

Efficient Development Process, Efficient Development Process, but With Broad Industry Buy-inbut With Broad Industry Buy-in

May 8, 2001 6

Evolution ofCompliance TestingEvolution ofCompliance Testing

External test houses qualified in 2000External test houses qualified in 2000– Anytime, anywhere testingAnytime, anywhere testing

S3

Inrush

Signal Quality, S1

USBCheck, Hidview, Interoperability

Chap 11, OHCI, Current

Chap 9, UHCI, Drop/Droop

S3

Inrush

Signal Quality, S1

USBCheck, Hidview, Interoperability

Chap 11, OHCI, Current

Chap 9, UHCI, Drop/Droop

‘96‘96

YearYear

T e s ting

T e s ting

Level

Level

‘97‘97 ‘98‘98 ‘99‘99 ‘00‘00 ‘01‘01

May 8, 2001 7

USB is . . .USB is . . .

Source: PC Data (represents 55% of total U.S. retail market) Source: PC Data (represents 55% of total U.S. retail market)

Percent of USB in U.S. Retail Market for August 1999

Percent of USB in U.S. Retail Market for August 1999

0%

20%

40%

60%

80%

100%

0%

20%

40%

60%

80%

100%% Market Share% Market Share

Peripheral CategoriesPeripheral Categories

VideoVideoConfConf

ScannersScanners Ink JetInk JetPrintersPrinters

RemovableRemovableMediaMedia

Joy-Joy-stickssticks MiceMice

May 8, 2001 8

USB is . . . EverywhereUSB is . . . Everywhere

Source: PC Data (represents 55% of total U.S. retail market) Source: PC Data (represents 55% of total U.S. retail market)

Percent of USB in U.S. Retail Market for February 2001

Percent of USB in U.S. Retail Market for February 2001

0%

20%

40%

60%

80%

100%

0%

20%

40%

60%

80%

100%% Market Share% Market Share

Peripheral CategoriesPeripheral Categories

ExternalExternalFloppyFloppy

VideoVideoConfConf

ScannersScanners Ink JetInk JetPrintersPrinters

FlashFlashMemoryMemoryReadersReaders

RemovableRemovableMediaMedia

Joy-Joy-stickssticks

Game-Game-padspads

MiceMiceRacingRacingWheelsWheels

May 8, 2001 9

“As these marketscontinue to grow, expect

USB togrow it’s already

dominant marketsharefor these products”

PC Hardware InsightJanuary 2001

USB in Emerging PeripheralsUSB in Emerging Peripherals

0200400600800

100012001400160018002000

1999 2000 2001 2002 2003 2004

MP3 Market MP3 Market (1999-2004)(1999-2004)

Digital Camera Market Digital Camera Market (1999-2004)(1999-2004)

0

500

1000

1500

2000

2500

3000

3500

4000

1999 2000 2001 2002 2003 2004

Units (k)Units (k)

0

2

4

6

1999 2000 2001 2002 2003 2004

Units (M)Units (M)

Units (k)Units (k)

CD-RW Market CD-RW Market (1999-2004)(1999-2004)

Source: Hardware Insight PC Data 2001Source: Hardware Insight PC Data 2001

May 8, 2001 10

CD/RW Trends in U.S.CD/RW Trends in U.S.

0%

20%

40%

60%

80%

100%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

IDE SCSI USB IEEE1394 Other

0%

20%

40%

60%

80%

100%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

IDE SCSI USB IEEE1394 Other

% Market Share% Market ShareShare of InterfaceShare of Interface

CD-RW demand grew by 450% USB CD-RW solutions grew by 700%

Source: PC Data (represents 55% of total U.S. retail market) Source: PC Data (represents 55% of total U.S. retail market)

100K100KUnitsUnits

500K500KUnitsUnits

May 8, 2001 11

CD/RW Trends in JapanCD/RW Trends in Japan

0%

20%

40%

60%

80%

100%

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

IDE SCSI USB IEEE1394 Other

0%

20%

40%

60%

80%

100%

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

IDE SCSI USB IEEE1394 Other

% Market Share% Market Share

Share of InterfaceShare of Interface

Source: GFKSource: GFK

May 8, 2001 12

History of USB 2.0History of USB 2.0

Promoter Group formed at IDF Spring 1999Promoter Group formed at IDF Spring 1999

One Year Later:One Year Later: Final spec released at Final spec released atWinHEC 2000WinHEC 2000

One Year Later:One Year Later: First products hit the market First products hit the marketin Spring 2001in Spring 2001

One Year Later:One Year Later: ??? ???

May 8, 2001 13

\65\6 0m

m

Digital PhotographyDigital Photography

DownloadDownloadPhotosPhotos

CameraCamera

Flash CardFlash CardReaderReader

ScannerScanner

PrintPrintPhotosPhotos

PrinterPrinter

HDD, Zip, MO, …HDD, Zip, MO, …

CD/RW, DVD-RAMCD/RW, DVD-RAM

Save & ShareSave & ShareDigital Photo AlbumDigital Photo Album

Ethernet, HPNA, Ethernet, HPNA, DSL/cable modemDSL/cable modem

SendSendPhotos,Photos,Create Create WebsiteWebsite

All These Devices Use USB NowAll These Devices Use USB NowAll These Devices Use USB NowAll These Devices Use USB Now

May 8, 2001 14

Digital MusicDigital Music

DownloadDownloadMusicMusic

MP3 PlayerMP3 Player

Flash CardFlash CardReaderReader

HDD, Zip, MO, …HDD, Zip, MO, …

CD/RWCD/RW

Save & ShareSave & ShareDigital Music Digital Music

CollectionCollection

Ethernet, HPNA, Ethernet, HPNA, DSL/cable modemDSL/cable modem

SendSend& Share & Share

MusicMusic

All These Devices Use USB NowAll These Devices Use USB NowAll These Devices Use USB NowAll These Devices Use USB Now

USB 1.1USB 1.1 USB 2.0USB 2.0‘‘Rip’ an audio CD: 15 minRip’ an audio CD: 15 min 3 min 15 sec3 min 15 sec‘‘Burn’ an audio CD: 24 minBurn’ an audio CD: 24 min 4 min 20 sec4 min 20 sec

USB 1.1USB 1.1 USB 2.0USB 2.0‘‘Rip’ an audio CD: 15 minRip’ an audio CD: 15 min 3 min 15 sec3 min 15 sec‘‘Burn’ an audio CD: 24 minBurn’ an audio CD: 24 min 4 min 20 sec4 min 20 sec

May 8, 2001 15

PC VideoPC Video

DownloadDownloadVideoVideo

CamcorderCamcorder(1394)(1394)

PC VideoPC VideoConf CameraConf Camera

HDD, Zip, MO, …HDD, Zip, MO, …

CD/RW, DVD-RAMCD/RW, DVD-RAM

Save & ShareSave & ShareVideoVideo

Ethernet, HPNA, Ethernet, HPNA, DSL/cable modemDSL/cable modem

SendSend& Share & Share

VideoVideo

All These Devices Use USB NowAll These Devices Use USB Now(Except Camcorder)(Except Camcorder)

All These Devices Use USB NowAll These Devices Use USB Now(Except Camcorder)(Except Camcorder)

DSC With MPEG1 Video DSC With MPEG1 Video (I.E., Sony Cybershot)(I.E., Sony Cybershot)

* All other brands and names are the property of their respective owners* All other brands and names are the property of their respective owners

\65\6 0m

m

May 8, 2001 17

USB-IF Spotlight Awards

USB-IF Spotlight Awards

May 8, 2001 18

Most DedicatedDevCon SponsorMost Dedicated

DevCon Sponsor

May 8, 2001 19

Most DedicatedDevCon SponsorMost DedicatedDevCon Sponsor

NECNEC

NetChipNetChip

PhilipsPhilips

Texas InstrumentsTexas Instruments

NomineesNominees

May 8, 2001 20

Most DedicatedDevCon SponsorMost DedicatedDevCon Sponsor

NetChipNetChip

andand

Texas InstrumentsTexas Instruments

And the award goes to . . .And the award goes to . . .

May 8, 2001 21

Worst Eye Pattern?Worst Eye Pattern?

May 8, 2001 22

Failing Eye PatternFailing Eye Pattern

May 8, 2001 23

Best Eye PatternBest Eye Pattern

May 8, 2001 24

BestEye Pattern

BestEye Pattern

May 8, 2001 25

Best Eye PatternBest Eye Pattern

In-System DesignIn-System Design

Kawasaki LSIKawasaki LSI

NECNEC

NetChipNetChip

NomineesNominees

May 8, 2001 26

Best Eye PatternBest Eye Pattern

In-System DesignIn-System Design

And the award goes to . . .And the award goes to . . .

May 8, 2001 27

Best Showing inOn-Line Product Search

Best Showing inOn-Line Product Search

PeripheralsPeripherals

May 8, 2001 28

Best Showing in On-Line Product Search - PeripheralsBest Showing in On-Line Product Search - Peripherals

Belkin ComponentsBelkin Components

Hagiwara Sys-ComHagiwara Sys-Com

Hewlett PackardHewlett Packard

Lexmark InternationalLexmark International

NomineesNominees

May 8, 2001 29

Best Showing in On-Line Product Search - PeripheralsBest Showing in On-Line Product Search - Peripherals

Lexmark InternationalLexmark International

And the award goes to . . .And the award goes to . . .

May 8, 2001 30

Best Showing inOn-Line Product Search

Best Showing inOn-Line Product Search

Building BlocksBuilding Blocks

May 8, 2001 31

Best Showing in On-Line Product Search – Building BlocksBest Showing in On-Line Product Search – Building Blocks

Genesys LogicGenesys Logic

Texas InstrumentsTexas Instruments

Dotop TechnologyDotop Technology

NomineesNominees

May 8, 2001 32

Best Showing in On-Line Product Search – Building BlocksBest Showing in On-Line Product Search – Building Blocks

Genesys LogicGenesys Logic

andand

Texas InstrumentsTexas Instruments

And the award goes to . . .And the award goes to . . .

May 8, 2001 33

Best Showing inOn-Line Product Search

Best Showing inOn-Line Product Search

Cables and ConnectorsCables and Connectors

May 8, 2001 34

Best Showing in On-Line Product Search – Cables and ConnectorsBest Showing in On-Line Product Search – Cables and Connectors

AMP/TycoelectronicsAMP/Tycoelectronics

Foxlink/Cheng Uei Precision IndustryFoxlink/Cheng Uei Precision Industry

Taiyo Electric Wire & CableTaiyo Electric Wire & Cable

NomineesNominees

May 8, 2001 35

Best Showing in On-Line Product Search – Cables and ConnectorsBest Showing in On-Line Product Search – Cables and Connectors

AMP/TycoelectronicsAMP/Tycoelectronics

And the award goes to . . .And the award goes to . . .

May 8, 2001 36

Best Use of Logo on Product Packaging

Best Use of Logo on Product Packaging

May 8, 2001 37

Best Use of Logo onProduct PackagingBest Use of Logo onProduct Packaging

ATENATEN

Orange MicroOrange Micro

QPSQPS

Total TechnologiesTotal Technologies

NomineesNominees

May 8, 2001 38

Best Use of Logo onProduct PackagingBest Use of Logo onProduct Packaging

Orange MicroOrange Micro

And the award goes to . . .And the award goes to . . .

May 8, 2001 39

Best Use of Logo onProduct PackagingBest Use of Logo onProduct Packaging

May 8, 2001 40

Most InnovativeHi-Speed USB Product

Most InnovativeHi-Speed USB Product

May 8, 2001 41

Most Innovative Hi-Speed USB ProductMost Innovative Hi-Speed USB Product

Fujitsu Bus Powered HDDFujitsu Bus Powered HDD

In-System Design HDDIn-System Design HDD

Orange Micro 4-Port PC CardOrange Micro 4-Port PC Card

Workbit Flash Card Reader/HDDWorkbit Flash Card Reader/HDD

NomineesNominees

May 8, 2001 42

Most Innovative Hi-Speed USB ProductMost Innovative Hi-Speed USB Product

Fujitsu Bus Powered HDDFujitsu Bus Powered HDD

And the award goes to . . .And the award goes to . . .

May 8, 2001 43

Most Innovative Hi-Speed USB ProductMost Innovative Hi-Speed USB Product

May 8, 2001 44

Best Overall AchievementBest Overall Achievement

May 8, 2001 45

Best Overall AchievementBest Overall Achievement

In-System DesignIn-System Design

IntelIntel

MicrosoftMicrosoft

NECNEC

NetChipNetChip

NomineesNominees

May 8, 2001 46

Best Overall AchievementBest Overall Achievement

NECNEC

And the award goes to . . .And the award goes to . . .

May 8, 2001 47

USB 2.0USB 2.0 (All Speeds)(All Speeds)

Printers, scanners, external storage, HID Printers, scanners, external storage, HID devices, mice, keyboard, digital still and PC devices, mice, keyboard, digital still and PC

video conf cameravideo conf camera

PC PeripheralsPC Peripherals

Consumer Consumer Digital A/VDigital A/V

13941394DV camcorders, D-VHS, HDTV, digital set-DV camcorders, D-VHS, HDTV, digital set-

top, digital home A/Vtop, digital home A/V

Future PC-Device I/OFuture PC-Device I/O

PCPC

Serial ATASerial ATA

Serial ATASerial ATAInternal Storage DevicesInternal Storage Devices

(i.e., HDD, DVD)(i.e., HDD, DVD)

Serial ATASerial ATAInternal Storage DevicesInternal Storage Devices

(i.e., HDD, DVD)(i.e., HDD, DVD)

May 8, 2001 48

New USB LogoNew USB LogoNew and Exciting:New and Exciting:

Special identifier for Special identifier for high-speed product only high-speed product only

Core Message is “USB”Core Message is “USB” - - Simple, speedy, expandable connectionSimple, speedy, expandable connection

Compliance:Compliance:Identified as passing Identified as passing USB-IF compliance testing USB-IF compliance testing

May 8, 2001 49

USB-IF Logo ProgramUSB-IF Logo Program

L I P SL I P S

May 8, 2001 50

USB-IF Logo ProgramUSB-IF Logo Program

LLicensing: icensing: Sign Trademark License AgreementSign Trademark License Agreement

IIntegrators List: Pass USB-IF compliance testing to ntegrators List: Pass USB-IF compliance testing to get products posted on Integrators Listget products posted on Integrators List

PPackaging: ackaging: Use new USB logo on product Use new USB logo on product packagingpackaging

SSearch: earch: Post certified products on USB-IF Post certified products on USB-IF Product Search web pageProduct Search web page

LLicensing: icensing: Sign Trademark License AgreementSign Trademark License Agreement

IIntegrators List: Pass USB-IF compliance testing to ntegrators List: Pass USB-IF compliance testing to get products posted on Integrators Listget products posted on Integrators List

PPackaging: ackaging: Use new USB logo on product Use new USB logo on product packagingpackaging

SSearch: earch: Post certified products on USB-IF Post certified products on USB-IF Product Search web pageProduct Search web page

May 8, 2001 51

Retail ProgramsRetail Programs

Spring/Fall Retailvision conferencesSpring/Fall Retailvision conferences– ““What’s In-Store” display, retail buyer meetingsWhat’s In-Store” display, retail buyer meetings

Quarterly postcards to retail buyers nationwideQuarterly postcards to retail buyers nationwide Q4’01 focused channel marketing programsQ4’01 focused channel marketing programs

– In-store endcapsIn-store endcaps– Insert adsInsert ads– Retail salespeople trainingRetail salespeople training

Focus on building awareness for USB logo,Focus on building awareness for USB logo,Product Search website, and Hi-Speed USBProduct Search website, and Hi-Speed USBFocus on building awareness for USB logo,Focus on building awareness for USB logo,Product Search website, and Hi-Speed USBProduct Search website, and Hi-Speed USB