Justin Leiwig MBI 645 Spring 2012
What is it? A mobile device based application which accesses
the built-in ability to know the location of the device. Is it New?
Ruling 94-102 passed by the Federal Communications Commission in 1996. Established mobile device location detection for E911 services.
Cellular Network Angle of Arrival, Time of Arrival. All are methods of triangulation
to provide latitude and longitude.
Satellite Same method as the GPS in a car Triangulates between three or
more satellites in orbit.
Combination of other methods Other methods not as popular
Push Based Sent by/to phone automatically when a predetermined
location is entered
Pull Based Initiated by user request
Information/Directory Applications
Tracking/Navigation Applications
Emergency Applications
Location-Based Advertising Applications
Allows user to combine current location with a search term to find the searched term locally.
Yelp!
Point A to Point B Directions Tracking of mobile device over a certain route. IMapMyRide
Location broadcasting for emergency response GoodSam
Provides coupons or deals or information based on location.
Foursquare ShopKick
Privacy policies among application providers near non-existent
Lack of legislation iPhone scandal FCC has become involved
Regulations only specify 125 meter accuracy (410 ft)
Newer phones are more accurate, but purpose built GPS is still more accurate.
Common complaint among all heavy users of location-based services
Battery drain still exists even in stand-by mode
Grocery shopping Bumping
Thanks for listening!