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Yaneisha Pérez Padilla
MCVP APPLICANT 15.16
AIESEC IN PUERTO RICO
“Don’t find fault, find a remedy.”
Henry Ford
February 2015
Dear AIESEC in Puerto Rico plenary,
I am writing these words because I am very excited to be applying to be part of the Member Committee of AIESEC in
Puerto Rico. Since I entered this organization, I met with innovation face to face. I learned how to create without having
any experience in the areas. Of course, with the help of wonderful people that also believe in PUERTO RICO.
Thanks ,AIESEC in Río Piedras, for giving me the opportunity to take this step.
I have enjoyed every step through my AIESEC experience,. As a human that I am, I have failed, cried, yelled and
become stressed. But I will never regret all the professional and personal experience that I have gained. That is why I
believe in each member of this entity to explode their potential. I know that these members will be the future of my
country to impact it positively.
Sometimes, we never know all the experience that we can gain when we go
out of our comfort zone. Nothing is better than dancing with the happiness of
success. Be part of my journey of applying for Member Committee Vice-
President of Marketing of AIESEC in Puerto Rico, so we can put our entity on
the map.
AIESECly,
Yaneisha Pérez Padilla
Vice-President of Marketing and Communications in Río Piedras
GENERAL INFORMATION
Name Yaneisha Pérez Padilla
AIESEC E-mail [email protected]
Skype username yaneishaperezpadilla
Country of origin San Juan, Puerto Rico
Current Location Toa Alta, Puerto Rico
Time zone UTC/GMT -4 hours
Phone number +17879431338
Current entity AIESEC in Río Piedras
Language Spoken Written Reading
Spanish Native Native Native
English Excellent Fluent Excellent
Portuguese Fluent Basic Fluent
I will be
able to attend
Ignite
(February 28
- March 1)!
PERSONAL QUESTIONS
Y outhful
A mbitious
N onstop
E mpowered
I ntuitive
S incere
H umorous
A dventurous
State your 3 biggest strengths and
weaknesses. Additionally, how will you as
a leader improve and how will they
influence your term.
Strengths: Committed, honest, creative
Weaknesses: Intense, perfectionist and
overcritical
I have always thought that my
weaknesses are my strengths, and my
strengths are my weaknesses, it depends
on how I balance it. For example: being a
perfectionist has help me create a work
of high quality.
During my term I have been learning to
balance my qualities and this will be the
key to influence the way I will work my
next term.
Period September 2013
– May 2014
January 2014
– May 2014
May 2014
– September 2014
September 2014
– Present
Position Team member of
Incoming
Exchange (ICX)
2013
Sales manager
Organizing
Committee
Puerto Rico Youth
To Business 2014
Exchange
Participant AIESEC in
Vitoria, Brazil (GCDP)
Vice-President of Marketing
and Communications
2014-2015
Results Networking
Participated in
two meetings
with Santander
and Destilería
Serrallés
Directly worked
with the MCVP
BD 2013-2014
Networking
Three
sponsors,
EcoEléctrica
($500.00),
Bella Group
($500.00) and
desserts from
Krispy Kreme
Handle
speaker’s
relation
Professional
experience as an
psychologist
Worked directly
with an AIESEC
Vitória
Gained
knowledge about
AIESEC Brazil
procedures
oGCDP
experience
Social Media growth:
Facebook (41.07%)
Facebook reach
(3,329)
Instagram (515.56%)
Twitter (10.24%)
Sign – ups: 533
Applications: 74
Online campaigns: 4
Offline campaigns: 1
Recognized as the star
Vice-President.
AIESEC EXPERIENCE
PERSONAL QUESTIONS
Available Member Committee
Positions
Order of
Preference
Marketing 1
Organizational Development and
Information Management
2
Outgoing Global Community
Development Program
4
Financial & Legal Administration and
Business Development
N/A
Incoming Global Internship
Program and Account Delivery
3
The challenges are opportunities for growth and development. It is through the
challenges AIESEC in Puerto Rico finds the motivation to continue growing as
an entity. As for me, I'll be facing challenges. One of them will be the desire to
be present for all committees and reach Ponce and Humacao in a minute
to support their marketing campaigns or part of their briefings. But positively
two weeks ago I got my car, allowing me to be a present and active in
committee’s vice president. On the other hand, I think the team of National
Support Team is an opportunity to maintain unity among the Vice Presidents,
locally and nationally. Therefore, I plan to have a team of four NSTs, which in
turn will support each entity to achieve our goals.
Diana Cristina Prieto has made an excellent decision to open the
applications for Member’s Committee with a reasonable time to work with the
second challenge, which is the synergy between the different members. My
goal is to be Vice President of Marketing so I can work closely with oGCDP and
OD / IM. Therefore, this transition will be the key to work with synergy.
A third challenge I will be facing is that I am a student and I'll be in my final
year. However, I have organized my curriculum so that it does not interrupt my
work as Vice President. After this semester, I can
takes up 9 to 12 credits per semester without
delaying my academic career.
MCPR 15. 16 CHALLENGES
The most difficult question is when you have to answer how to describe yourself. The easiest
way to answer this is going back in time and auto-evaluate my experience over the years.
At each step, you have been given certain features you'll find that has defined who you are
in the present. When asked, "Who is Yaneisha?" I try to respond with a serious answer,
but I always end up saying I am "energy". We are all "energy", but my life has been an
overload of such magnitude that every person I know recognizes it, sometimes as a virtue,
other times as an inhuman strength. That is what defines me as a person and as a leader, the
"energy" that I have to work with each challenge ahead of me. I remember in my senior
year in high school, I formed a group to reunite the class because we were all very different.
It was called "Comité Pro-Unión Jetzodiam". My energy calls for justice. I like an equal
environment for all the people. When I was a child my family called me the "lawyer", I
believe that every person has incredible potential to explode.
The current executive board and I still wonder how we can be so united. The answer is that
the variety of personalities has defined our success. Andrea and Elena have a passive
character and Emmanuel and I have an energetic character. Together we have made a
unique synergy. We have been honest at all times and have never lacked transparency. As
well as I am with my current team, I want to have the same relationship with the MC, being
able to hear others even though many think I am a picky person. I always take into
consideration the feedbacks because they are opportunities for better decision making.
My contribution to AIESEC in Puerto Rico is my desire to grow as an entity. I want each
committee to achieve their goals as one. I want to see the presence of AIESEC in Puerto
Rico in the news of our country. I want to see the people of Puerto Rico understanding our
relevance and supporting us. But it is not only willing to do it, is making it happen. I consider
myself an action-oriented person and I will work the term with an accelerated rate so that
it can grow even more, but, in an organized manner for AIESEC in Puerto Rico.
I am currently on my last year of psychology. When I started my studies I did it because I
wanted to help society. Then I realized that there exist many other ways to do this. I think this
generation of youth has great potential to change our social reality. I have a two-year-old
niece and my goal is to provide opportunities for her development and growth, as well as for
the next generation. AIESEC has the opportunity to contribute to different problems of our
country and that is why I believe in the organization. It is able to motivate the leadership and
encourage teamwork. For that and many other reasons, I consider my greatest contribution
to my country is through AIESEC. The organization works to solve problems and give voice to
the youth who can make big changes.
UNIQUE CONTRIBUTIONS
PERSONAL QUESTIONS
GENERAL QUESTIONS
Give an example of when you acted as a real team player and your team achieved the
goal that you set, what concrete things and features helped you here?
On October 5, 2014 we reopened our operations in AIESEC in Río Piedras with much
energy and promises to ourselves. We promised to be innovative and achieve our goals
that were presented to the plenary. There were only eleven energetic members. The
clock started running and I got the time to make the Christmas Season we had thought.
We wanted to improve the image on the campus of Río Piedras and leave the mark
somehow. In a team meeting in the middle of brainstorming came the idea of writing a
letter to Santa Claus. We knew it would be an intense week if we could make it possible. I
really was afraid of not achieving the goal, but as a team we had the unconditional
support of Raiza Fonseca. She worked hand in hand throughout the process until we
achieved our mission. There were several things to work, with four members in the area.
This project was called "#NavidadesEnVerano" and was intended to promote internships
abroad. For a week, we had our members dressed as elves with a giant box where
participants would make us their letter to Santa Claus. On November, we celebrated
Christmas and, in La Verbena, we had the pleasure to announce our two winners of 124
letters written to Santa.
The reason we fulfilled our goal was the teamwork and support we gave to all functional
areas. This was our goal as a committee. I find it impossible to carry the recognition of the
campaign by myself when it was a team effort. So, teamwork, motivation and support
were the cause of success in the campaign. The common thought of “Keep going
forward until you reach the goal”, was what kept us going. Therefore, we must do things
with passion.
GENERAL QUESTIONS
Action oriented
We understand our relevance*
NST positions
ExpoPartners
TM restructuration*
ELMs
S
Communication
Financial stability
Unstructured ICX
Member retention
Proper education
EXPA & Podio knowledge
W
Government relation
University relations
Part time MC members
Transitions
T
National partnerships
Brand awareness (Media presence)
Local entities potential*
Alumni’s relations
Entities collaboration
Coaching
O What, in your opinion, is the most important national strategy or focus of
AIESEC in Puerto Rico for the next year and why?
AIESEC in Puerto Rico’s most important national strategy and main
focus needs to be member retention. This means that, if you have
committed members, your goals will be accomplish and it will work as a
domino effect. It could sound as if I want to focus on an Organization
Development Goal. As I have experienced in the last two years, AIESEC
in Puerto Rico needs to focus on the retention of their members in order
to grow. We can’t continue losing team members and team leaders.
We need to focus on the education of our members and be aware
of their needs. For example, if I have an External Relations NST and
the member knows his job and how to do it, the NST will be motivated
to work and we can keep growing as an entity.
The strengths and opportunities that eliminates some of
the weaknesses and threats are that we understand our
relevance, TM restructuration and local entities
potential. Why? Because our most important national
strategy needs to be member retention in order to
grow as an entity. If we keep the good work with TM
restructuration in synergy with the other functional
areas, our weakness will be reduced. It is very important
that our members recognize our relevance so the
potential will keep growing.
(*) Strengths and opportunities that eliminates
weakness and threats.
GENERAL QUESTIONS
I envision an entity that has media
presence and relevance for more than
20% of all the students’ population. AIESEC
in Puerto Rico will be a stable entity with
financial support. I envision a huge
growth that will be achieved through
“leading with passion, taking brave
actions”. In order to do this, we need to be
able to change and take new steps.
AIESEC PR
2020
250 Nationally Outgoing
Exchanges
50 Nat ional ly Incoming
Exchanges
10 partnerships and Financially
sustainable
Entities Status Review Recommendations and/or strategies Key
AIESEC in
Sagrado
Special Unit Currently AIESEC in
S a g r a d o i s
passing through a
reallocation to
improve thei r
works.
Sales education
Focus on OGX
Synergy between MaC and OGX
Membership evaluations
Believe in their potential
University relations to improve
OGX numbers by their help
Stabilization
AIESEC in
Mayagüez
Special Unit Currently AIESEC in
M a y a g u e z i s
passing through a
restructuration of
their committee.
They have lost
members and
three VPs.
Sales education
Attack the inside conflicts from the
beginning
Focus on member retention
Capitalize their members, so they
can do more with less
Open their focus market (faculties
and schools)
Reorganization
AIESEC in
Humacao
Official
Extension
Currently AIESEC in
H u m a c a o i s
passing through a
new phase of their
journey, that’s why
they need to
innovate in order
to achieve their
goals.
Sales education
Focus on aggressive marketing
a n d b r a n d a w a r e n e s s
campaigns
Invest on offline campaigns
Focus on members recruitment
Innovation
What do you perceive as the current bottlenecks of AIESEC in Puerto Rico and what will you do to ensure these bottlenecks are resolved?
AIESEC in Puerto Rico has a lot of opportunities to take, but as humans that we are, sometimes we focus on problems and do not take the
time to see this. The bottleneck that is happening in AIESEC in Puerto Rico is the lack of motivation; we believe in our potential but keep
repeating old mistakes. For me, it is very important the "why" of my actions. We encourage our members through the allocation and
recognition with the purpose for being part of AIESEC. It is extremely important that members notice the relevance of their work for the
organization and for the world. This can be achieved through the motivation to be part of National Support Team of other entities around
the globe. We give out all the opportunities that exist for the members so that they get inspired to continue and develop within the
organization. To do this, we must distinguish the uniqueness of each of them. On the other hand, the MC must believe in their own potential
and as a result, members will as well. We must remain active and full of energy to transmit it. Finally, this story was to reflect on it, recognize
past mistakes and not commit them again in the future.
GENERAL QUESTIONS
Entities Status Review Recommendations and/or strategies Key
AIESEC in
Río Piedras
O f f i c i a l
Extension
Currently AIESEC
in Río Piedras is
passing through
stabilization and
an important
recruitment to
a l l o w t h e
committee to
achieve its goals.
Sales education
Focus on members by a good
motivation system
Capitalize their opportunities, as
big campus, metropolitan area
and University relations
Collaboration
AIESEC in
Ponce
I n t e r e s t
Group
Currently AIESEC
in Ponce is
working on the
education to gain
t h e n e e d e d
knowledge to
open as an entity.
Sales education
Focus on offline marketing to gain
brand awareness and University
relevance
Member’s recruitment by an MC
coaching
Education
Why are you qualified for an MC position in this area?
Please include specific results and takeaways.
My life journey as an AIESECer has been in the opposite way of my
academic life. Currently, I am in my last semester of Psychology. When I
started as a student in University of Puerto Rico, I never thought my future
plans would change so much. Although, I do not regret it because all
has been part of a new opportunity to grow as a professional. I am
the product of the AIESEC life. I have passed 75% of an AIESEC journey, I just
need to make the overall internship program to have enjoyed it all.
Yaneisha Perez Padilla is qualified for the position of MCVP Marketing
because her ideas have always been nationally. Despite being a
Vice-president locally, I have always gone for the national
development of the entity. From day 1 in my term of AIESEC in Río
Piedras, I made it clear that I would not tolerate the competition
between the committees because that would stop our progress as AIESEC in
Puerto Rico. We need to unite in synergy from social networks to operations.
This is why, despite not having studied marketing, I learned with practice
that, if you want something you can. Throughout my term, I have worked
with my team to establish an image of AIESEC in Río Piedras where we do
not limit the entry of students from other universities, we changed our
promotions that identified the Río Piedras Campus and made it clear that
the opportunities were for everyone. Together with my team of marketing
and communications, we have established social networks, giving
continuity to publications, we recovered the Twitter account and we
have increased the presence of AIESEC in the university. We, as a
committee, have been recognized because this term has been one of the
most active years of the organization on campus and deans recognize our
relevance. All this means that you do not have to study a specific
concentration to develop yourself in it, I am an example of professional
growth opportunities in AIESEC and I want members to also have the
opportunity to develop.
MARKETING
Taking into consideration the changes in the Marketing area and the
new customer flows, what are your main strategies to improve the
synergy between Marketing and the other functional areas? Please
provide action steps and implementation timeline.
The change from COMM to MaC, and now marketing, have been
different opportunities to grow as a committee. The truth is that it took us by
surprise and we have to couple to them. However, there are necessary
changes that have to be done to accomplish the rise and the impact that
we want as a committee. This is why the key to meet with our goal, even
though we have been through a series of changes, is our process of
transition, continuing education through “Education days/webinars”,
motivation, communication between the MC members, the workspace in
Podio being shared without entering the private pages of the members
and exchanges participants, SONA and continuing with the ELMs. If I am
elected, I will like to send a brand audit addressed to each of the local
entities and their markets to understand what they know and what not of
how they must market AIESEC. All of the members, regardless of functional
area, need to know how to sell our products. It is for this reason that MaC
goes hand in hand with OD/IM, we are going to maintain the membership
informed of the changes through education, as well oGCDP needs to work
with marketing providing them with the necessary information to
market the internships; and, not only that, but also for their own promotions.
We must think as one.
Before the quarters start, it is necessary to develop a good transition, in
which the current MCVPs explain in detail all that has been happening in
AIESEC in Puerto Rico and together define the plan for the next year. We
need to take into consideration what occurred in order to not repeat the
same mistakes. Also, we need to keep working during the summer if we
want to have a productive year. The timeline seems to be pretty simple,
because inside the quarters exist a lot of operations, but the main focuses
are the ones mentioned.
My plans for smart marketing of our products
are to make real packages. Before that, you
should do a market study to determine the
process to follow. The goal, target, channel
and message will then be decided. We must
be clear on what we are selling and to
whom. Also, be realistic and aggressive
when interacting with our market
opportunities, both the youth and the
companies. Before selling, we need to make
sure to check that the image we are
selling in the social networks, blogs and
others are keeping the product and brand
image you sell.
B2C – Business to costumer
For B2C product I chose the Global Citizen for all committees. The issue is the cultural understanding to be able to sell.
For example, Talk Project in Vitoria, Brazil.
Goal - 5 matches in two weeks
Target - Education, languages, social sciences students.
Channel - Offline, with campuses in the campaign, promoters selling the project for a specific start date and an online
campaign showing how amazing is Brazil.
Message - #MóntateConTusPanas; "Go on an internship with 5 friends to teach languages in Brazil! By having a 40%
discount off if you make the group.”
B2B – Business to Business
For B2B product I chose sponsors for Puerto Rico Youth to Business. I’m looking for money sponsors to develop the event.
This strategy is taking into consideration when companies close their fiscal year.
Goal – 4 $500 sponsors in 6 months
Target – 20 well established companies with social responsibility, budget and focused on the young people
Channel – Go directly to the companies with a personal proposal, in which you can show them “why” that specific
company should sponsor the event by offering networking with students, social media exposure: TV, radio and
newspaper exposure, etc.
Message – “Being a sponsor and future partner with AIESEC is an opportunity to grow and gain relevance in the young
generation; at the same time you are doing social responsibility.”
MARKETING COMING SOON!
EXTRA MARKETING!
Re-branding of all AIESEC products
Re-design of AIESEC in Puerto Rico
blog
Re-construction of all social medias
4,500 likes on Facebook, 300
Instagram Followers & continue
posting on Twitter on a weekly
basis
Interactive website of AIESEC in
Puerto Rico
Two national offline campaigns to
gain brand awareness and
promote exchanges
Implementat ion of external
relations plan
Global Village & Y2B
MCVP
GOALS!
#LoImposibleNoEsBoricua
#LíderesBoricuas
#PaLanteJuntos
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