Measuring Social Media Profile in Ireland

Analysis Parameters

Social Media: Blogs/Twitter/Message Boards/Wiki/Youtube

Dates: January 1st 2010 – April 30th 2010

Geographical: Ireland

Twitter: @stephenoleary

SuperValu Social Media coverage Day by Day

January - April 2010 (Ireland)

Sirloin, Special K and Pampers

Corona @ Supervalu and Dunnes

SuperValu Baby Deal

SuperValu Title Sponsor GAA

What areas of Social Media in Ireland are SuperValu being mentioned in

Where are people talking about SuperValu in Social Media in Ireland

What is the measure of influence of those talking about SuperValu in Social Media in

Ireland

What is the gender breakdown of those talking about SuperValu in Social Media in

Ireland

The content of the results from the category is analyzed and displayed in a cloud chart. This represents the main

ideas of the conversations.

What themes are prominent in the coverage of SuperValu in Social Media in Ireland

What is the sentiment of those talking about SuperValu in Social Media in Ireland

Sample Positive Content - SuperValu in Social Media in Ireland

Sample Negative Content - SuperValu in Social Media in Ireland