Media Distribution

Distributor

• Last hours- punk publishing collective originally formed from the punk magazine rancid news, should have an interest in the genre and content of my magazine. They also have a few other niche publications so have a background in advertising and distribution of less common genres that should be useful in increasing sales.

• Do the dog- a small publisher with a magazine and various bands under its influence, does mixed genre music and relatively niche content, not much publishing power though with a limited collection of 1 http://www.dothedog.com/

Who may advertise?

• Instrument sales people_ it’s a music magazine so potential customers are likely to read. Also featured musicians instrument of choice can influence interest in similar products http://www.fender.com/en-GB/

• clothing-_ in the punk style as there is a large fashion associated with it

• Gig venues- an active music scene will mean people want to see favourite bands live http://www.lessthanjake.com/shows/

• Festivals

Online presence

• Enters into another media perfect for advertising the magazine

• Wikipedia pages can give information on what the magazines about and regular content with no cost

• Facebook/myspace groups make it easy for people to add then get magazine information, also providing links to a possible website

Online content +

• Increases the mass market• Means those who don’t want to go to

the shop can still view magazine content

• Advertising revenue massively boosted by net trafficking

• Multimedia content

-

• Can reduce magazine sales• Time and money taken in setup of a

good well functioning website

+/-

• overall proves to be worthwhile due to most revenue being from advertising

• Any magazine without online content these days suffers