What kind of media institution might distribute your media product and

why?

Film Festivals

Rain DanceRain dance’s office’s are at 10 Craven Street, London. It is an Indie film festival. The 2015 festival is being held between 23rd of September – 4th of October. It is £25 to enter a short film and £55. You have to send in a DVD/BluRay of the product at least 20 days prior to the festival. It would be a good exhibitor for our film as it screens indie film s for the prices mentioned above. As our film is a low/no budget production this is useful as we don’t have the money to distribute it ourselves or the audience/reputation for an established distribution company to get involved13,500 people attended the festival in 2012 and it has 80,000 online followers.It is possible that a representative from a bigger film studio could be attending, and therefore getting your film screened at this festival is an opportunity to appeal to bigger companies who could then possibly distribute it or possibly distribute your future projects.

Using the internet The internet is becoming an increasingly prevalent way for young aspiring film makers get their films out there.

Video sites like YouTube and Vimeo are often used as a first step for unknown first time film makers as a way to get short film’s out there. A good example of this would be the young aspiring film maker Charlie McDonnell. He used his large YouTube audience, acquired from his previous YouTube activity as an audience for his short film ‘Offline’. He did this by uploading it to the same channel

However, this is not an option for us as none of us have a large internet following that I am aware of. Therefore we would try and use social media ( / / ) to try and market/promote our film. We could do this by asking friends and family members to share the film to their friends. This would likely be a small increase in viewers but is a good foundation.

Using free screenings like this one organised on social media would also be useful to us as it is a micro-budget production.

FundingEach year, the BFI invest over £26,000,000 of the lottery fund to fund the production, marketing and distribution of UK films. We could apply for some funding from the BFI. They state specifically on their website that they ‘support independent distributors to ensure that the best British films connect to a wide range of audiences across a range of platforms’. This would be our first option as according to writer and producer, Stephen Follows, The BFI are twice as likely to back a thriller (the genre of our film) than the BBC. However, Follows also stated that ‘no spy films have released between 2009-2013 received funding from a UK-based public body’ so we would be looking to break this trend.Finally, if we were to get the BFI on board, then we could also attempt to get other bodies on board such as the BBC, Film4 and/or the HMRC as there is often a snowball effect.