Written CodesThe study of written codes includes:• Headlines/Titles• Typeface/Font• Slogans/Taglines• Captions (print) or inter-titles

(moving image)• Style• Choice of words• Emphasis of words

Serif & Sans Serif

Consider the decorative effect? Who does it appeal to?

Magazine codes• Masthead: The name of the magazine or the title to the magazine.• House Style: A magazine with its own style so it stands out from other magazines.

You can usually recgonise a magazine by its set out as it will be the same almost everytime.

• Strap Line: A slogan• Puffs: Usually stands out from the other text on page, usually in bright colours. This

usually shows promotional offers.• Pugs: This would normally contain the price, logo or promotional offers inside the

magazine. Normally placed either top left or right of the magazine. Because of this, these normally get called the 'ears' of the magazine cover.

• Buzz Words: "Exclusive", "Wow" ;- examples of Buzz Words.• Copy: Main Story of a magazine.• Secondary images - Images that are on the front cover that is maybe not as

important as the main image.• Features - Things the readers will find inside the magazine.• Banner: Text which will normally be on a colourful background so it stands out. This

would normally be across the top or bottom of the magazine cover.

Articles and spreads• Caption: description of a main image.• Headline: The title for the main article, this would normally be

catchy.• Drop Capitals: A letter that starts off either the article or the

paragraph, this letter is usually 10x bigger than the actual writing so it stands out.

• Lead: The introduction paragraph to a piece, usually written in bold.

• Sell lines: Text on the front cover to sell the magazine to audiences.• Strapline: A phrase that can be linked to the magazine so it is

recognisable.• Anchorage Text: The way text helps to pin down a meaning on an

image.

MastHead

Puff

Buzz WordsStrap Line

Barcode

Direct Mode of Address

Sell Lines

Masthead

Pug & Puff

Main Cover Line, Puff & Copy

Cover Lines

Analysing Written Codes1. What is the title of the

magazine and what does this connote?

2. What coverlines have been used?

3. What colours are used and what do they connote?

4. What font has been used and what does this connote?

5. What words have been chosen? Why do you think they have been chosen?

6. What words are emphasised and why do you think they have been emphasised?