Media Pack & Advertising Rates Future Scot FutureScot An independent publication by BrandScotland brandscotland.com 24 February 2016 The moral dilemma of self-driving cars 2 Why is computing so male? 4 How data can help you win 19 Owning up to being hacked 22 50 pioneers shaping technology... including the Scot with the world’s brain in his hands The Digital List FutureScot An independent publication from futurescot.com Introducing Marty the Robot 4 Growing digital health and care 6 Women leading the tech boom 11 Data science boot camp launched 20 Distributed with The Times Scotland 1 July 2016 Game on Timea Tabori on why screen-based play can be good for you An independent publication by FutureScot.com distributed as part of The Times Scotland A new and exciting media opportunity from The Times Scotland and FutureScot.com
Transcript
Media Pack & Advertising Rates
Future Scot
Future ScotAn independent publication by BrandScotland brandscotland.com 24 February 2016
The moral dilemma of self-driving cars2 Why is computing
so male?4 How data can help you win19 Owning up to
being hacked22
50 pioneers shaping technology... including the Scot with the world’s brain in his hands
The Digital List
Future ScotAn independent publication from futurescot.com
Introducing Marty the Robot4 Growing digital
health and care6 Women leading the tech boom 11 Data science boot
camp launched20
Distributed with The Times Scotland 1 July 2016
Game onTimea Tabori on why screen-based play can be good for you
An independent publication by FutureScot.com distributed as part of The Times Scotland
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FutureScot reports on the digital technologies industry in Scotland and the ways it is changing people’s lives, here and around the world.
It covers the country’s rich technology ecosystem, from start-ups to billion dollar companies. There is also analysis of government policy and public sector transformation, as well as skills, business and investment.
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Meet Marty: he can walk and dance – and teach you coding
The robot wars are about to heat up as Edinburgh inventor Alexander Enoch takes his creation to the booming worldwide educational toy market
By Kevin O’Sullivan
It’s hard not to have a soft spot for inventors. Especially one who churns out bits of moulded plastic through a 3D printer, adds springs and coils and
tiny little electronic components, to eventually assemble a charming little robot, who can walk. And even dance.
You might even say that Alexan-der Enoch, its creator, is a bit of a mod-ern day Gepetto as he toils away in his workshop putting together his lovingly
assembled droid, called Marty. With his flying saucer eyes, and
cartoonish head, it’s hard to see how Marty could be anything other than an instant hit with kids. But there is some-thing else lurking behind the char-acterful exterior of Enoch’s creation: Marty is fully programmable.
He has a brain that the user – if they familiarise themselves with a bit of entry-level code – can instruct to do things.
“It comes as a kit that you can build,” says Enoch, who has a PhD in ‘walking robots’ from Edinburgh University.
“And it’s also got wi-fi so you can play with it like a remote control toy. But then, when you want to, you can start to programme it in a few different coding languages. Scratch is the really easy one. It’s just a bunch of blocks that you click and drag together to make a programme, but it’s got all the concepts of programming in there so it’s a nice way to get stuck in. And then when you’re ready you can start on full
Alexander Enoch has taken his creation, Marty, to trade shows and science festivals, where it has proved a big hit with children and parents alike
4 5futurescot futurescotEDU-TECH EDU-TECH1 July 2016 1 July 2016
programming languages like Python or C++. You can do all this via an app.”
Programmable toys are now all the rage as the global trend for making so-called STEM (science, technology, engineering and maths) subjects more accessible to kids gathers pace. As educators face up to the challenge of making mathematics – through cod-ing – more interactive, and enjoyable, a raft of new products has entered a market that is predicted to grow from $1bn to $2bn by 2020, according to analysts Markets and Markets.
And it’s fair to say the impact of programmable toys went intergalactic last year when Star Wars: The Force Awakens featured a Sphero, in the form of the droid, BB-8.
Enoch’s company, Robotical, still has some way to go to crack the market itself. But as a start-up, the signs have been positive thus far: at the recent EIE Investor Showcase in Edinburgh, the company attracted a considerable amount of interest from investors.
When I catch up with Enoch after the event, he tells me that he had about seven or eight initial expressions of interest and there were around three very serious contenders to invest in the project. Robotical has also just secured a £60,000 investment at the recent Scottish Edge funding competition, and has raised just under £20,000 of a £50,000 target on crowdfunding site IndieGogo.
“It’s all so we can get the product
“Robotics is a nice way to get into the very different aspects of science and engineering”Alexander Enoch, founder, Robotical
ready for market,” says Enoch. “Ideally, I’d like to raise around £200,000 although some are saying that £150,000 would be the level as that’s where the Seed Enterprise Investment Scheme kicks in. That’s the level where you have tax breaks for investment. But that’s ok, I can work with that.”
Enoch himself has a fellowship at the Royal Academy of Engineering, and is aged just 30. He is a scientist through and through, but after running out of money to complete his PhD he took a job as a trainee patent attorney to try and fund the rest of his studies.
“That was good but wasn’t for me,” he says candidly. “I found myself when we had inventors in and we were speaking to them, as they were writing a patent application, I was wishing that I was the other side of the table, being the inventor. So that was one of the things that spurred me on to go and start up the company.”
Whilst admitting not all aspects of business come easy to him, it’s clear he has set about entrepreneurship in the right spirit. Aided by some business mentors – acquired through Edinburgh Research & Innovation – Enoch’s endeavours have already been featured on the BBC and in the national media, all without much of a budget at all. He has done much of the online market-ing himself, but is seeking to add to his staff so he can focus on what he is natu-rally good at: product development. Amidst all the frenzied activities of a start-up, as well as seeking the right
distributors, he is also interested in tak-ing Marty into a physical store.
I tell him that I could see the robot, which is priced at £100 on the crowd-funding site, but may well sell for less if Enoch can drive the manufacturing costs down, in a store such as John Lewis. You can imagine a program-mable robot being a hit not just with kids, but with parents who are keen on trying to teach their offspring computing fundamentals almost by stealth.
“I think it’s the perfect spot for that kind of market,” says Enoch. “It might just walk off the shelves.”
One thing Enoch is acutely aware of, he tells me, is the issue of positioning an educational toy in the market.
“The positioning is a tricky one,” he adds. “If we can get the right distribu-tors and follow the same route as the Raspberry Pi that would probably be a good way to go.
“I think if we were to go with toy shops it would be next to the Lego or the more technical toys. I’d like to try putting it in different schools to try and prove the educational credentials but it’s very much trying to market it as a consumer product. There’s a fine line to be trod there, I think.”
unlIke some products Enoch is also keen to involve a community of buyers in further developing and enhancing it. He is happy to release Marty’s design files online, so anyone who has access to a 3D printer can manufacture new com-
ponents, and potentially add sensors.“I’d like to see people be able to cus-
tomise it and see what they can make,” he adds. “That would be very cool. It would be the equivalent of an app store where people can share what they make. Robotics is a nice way to get into the very different aspects of science and engineering. “
As for the future, once Marty is successfully brought to market, Enoch would like to develop further ideas. His inventor spirit is irrepressible, but when I ask what kinds of creations he’s thinking of next, he’s understandably a bit reluctant to reveal his next big idea. However, as we amuse ourselves talking about the next generation of robots – which he thinks will “explode” in the next 10 years – he suggests that consumer and service robotics will probably be the focus of most manu-facturers.
“These things are now coming of age and they don’t look like the traditional big, bulky household robot,” he says. “They’re a probably a few years down the line but I think one of most useful would be a sous chef, because that’s what takes the most amount of time, all the prepping of the veg.”
“We’re just concentrating on getting this product done, and done well,” he stresses. “But in future I envisage we will do other products and branch out from educational toys. If all goes well we’ll be building up a company with a lot of expertise and we can move into those areas.”
EDITORIAL
Introduction
12 13FUTURESCOT FUTURESCOTCYBERSECURITY CYBERSECURITY28 April 2016 28 April 2016
technology can help protect companies but it is as much about culture: how executives lead their work and per-sonal lives, the practical measures that a company takes to protect its assets, and how confi dence can be instilled in employees to challenge any attempt – overt or covert – to circumvent those measures.
The number of recent high-profi le hacks of company data – among them Target and Ashley Madison in America and Talk Talk here – has encouraged a belief that cyber security is a black and white issue; that the threat is techno-logical, the solution is technology and it is all down to the IT department. Wrong, says Boam, who is technical director for the Stirling-based fi rm Net-Defence. Technology can provide a layer or layers of security, but compa-nies are vulnerable in a myriad of ways and human behaviour is often the most signifi cant.
LAST JULY, a global healthcare company lost £18.5m when a fraudster telephoned its fi nance department in Scotland and requested money to be transferred to accounts in Hong Kong, China and Tunisia. The fi nancial con-troller believed the man to be a senior member of staff and exchanged several calls with him as well as emails.
The scam involved a combination of social engineering, based on what Boam describes as ‘open source intel-ligence’ – information available on the internet and social media – and digital manipulation; spoofi ng the executive’s email address, something which Boam says is easy to achieve.
According to the FBI, impersonating the email accounts of chief execu-tives has cost businesses around the globe more than $2bn in a little over
two years. The FBI has seen a sharp increase in ‘business email crime’, a simple scam that is also known as “CEO fraud”, with more than 12,000 victims affected globally. The average loss is $120,000 but some companies have been tricked into sending as much as $90m to offshore accounts.
“It is about your business’s culture and it has to be led from the top,” says Boam. “You can’t pay lip service to it because if you do you will be com-promised in some way. It involves a combination of people, processes and technology. Irrespective of where they reside, they can lead to a multitude of risks. It doesn’t necessarily have to be in relation to cyber; that’s just one way that the risk might manifest itself. The chief executive and people at executive level have to take ownership of all the risks and not just consider it to be an IT problem.
“If we speak to a business, have a conversation around risk and security, and they say: ‘You need to talk to the IT director’, then we know we have a challenge. It’s not about technology; it’s about people. Management systems are at the core of the most effective security. If they are embedded at a senior level, at corporate governance level, they work. The further they move down, away from corporate gover-nance, the less chance they have for success. Boards need to truly under-stand the risks they face.”
A REPORT BY IBM earlier this year revealed a disconnect between tech-nology leaders in companies – chief information offi cers, for example – and the rest of the executive team. It found that chief marketing offi cers, chief fi -nancial offi cers, chief human resources offi cers and even chief executives were
Cyber attacks might originate with a reclusive teenager in a white mask, but if organisations want to be safe from them they should focus not on their IT department but ontheir boardroom.
BY WILLIAM PEAKIN
Paul Boam is speaking about his father, a fi reman for 25 years. “When he stays at a hotel, the fi rst thing he does is drop his bag and walks out, via the fi re escape. He’s checking it works. At home, before he goes to bed at night he makes sure there’s a key in every door so they would be no delay in get-ting out. He’s fastidious about alarms, about having the right kind of fi re extinguisher. It’s because, in his job, he’s seen some terrible things …”
Boam, a security consultant, is refl ecting on the advice he gives to companies about how they can protect their assets from being targeted by a con, a cyber attack or, indeed, an artful blend of the two – and how he leads his own life online and in the physical world.
“You can’t go through the mayhem that has been caused to some of the people that we work with and not bring the experience home with you and think: ‘You know what? I don’t want that to happen to me’.”
He has a clear message for chief executives and company boards; the answer does not lie in technology. Yes,
Bureau. Fraudsters have recently taken to targeting affl uent residential areas, mainly in London but according to the SBRC the threat is valid across the UK, and criminals have been stealing post to identify senior executives within companies and organisations.
“Once the fraudster has stolen the mail, open source research is con-ducted to identify if the victim works within a suitable position to ultimately become a target. The fraudster usessocial engineering to gather informa-tion on them and their employer and then contacts the organisation, pur-porting to be the victim, to carry out mandate and payment diversion fraud on the company,” it said.
Boam says awareness of the risks, taking responsibility from the top down and giving employees the confi -dence to challenge what could turn out to be breaches of security are key to securing a company’s assets.
But even being proactive does not always bring with it good news. Boam related one case in which a company called in Net-Defence to consult on its security. A routine check of its server logs revealed it had unwittingly been the victim of a data scam for the past fi ve years.
Unmasked: Where the real danger to company security lurks
among the least engaged when it came to cybersecurity threat management activities.
“These executives often feel as though cybersecurity preparations didn’t include them in a functional approach,” according to the report. “CEOs were the most sceptical of all when asked whether the cybersecurity strategy of their enterprise was ‘well-established’.”
The report warned: “As to the wis-dom of such a stance, the number of CEOs that have lost their jobs — or quit voluntarily — after a major data breach speaks for itself. CEOs cannot afford to be complacent about security, and that means everyone in the ‘C-suite’ has a role to play. If there’s a disconnect, the CEO must send a clear signal that all parties are to work out theirdifferences — or in some cases their in-difference — to own up to their respon-sibilities and help lead the organisation toward a healthier cybersecurity.”
BUT UNDERLINING Boam’s point that it is not all just about technol-ogy, earlier this month, the Scottish Business Resilience Centre (SBRC) highlighted a report by the City of London Police National Intelligence
“Recent high-profi le hacks of company data – among them Ashley Madison and Talk Talk – has encouraged a belief that the threat is technological and the solution is technology. Wrong.”
BY PAUL BOAM
What is a cyber threat? It’s a simple enough question with a hundreddifferent answers reported daily with increasing sensationalism by the media.
Where does it come from? Is it reclusive teenagers in their bed-rooms? Is it Chinese or North Korean hackers? Or is it the people with the white masks?
What do they want to do? To attack critical infrastructure, steal company data or empty bank accounts? What is cyber, and what is the dark web?
It is human nature to gloss over the things we do not fully understand, to ignore or play down a threat in the hope it is never carried out.
Organisations that sensationalise
these attacks and their impacts are also to blame, because we become desensitised to what is around us.
However, there are two key, impartial, indicators that we should recognise. The fi rst is that the UK government is spending signifi cantly in this area.
The second is that insurance com-panies are splitting cyber insurance from other types of risk, to protect themselves from claims from victims of cyber-related crime.
So what, as a business or organisa-tion, can you do that is sensible and achievable?
The fi rst step is to cut through the noise and understand the facts as they relate directly to you and your organisation.
You will have a unique threat
profi le that depends on what you do, where you do it, how you are funded and how you operate.
If information about your business is for sale on the dark web – content on the internet not visible using tra-ditional browsers – you really ought to know, in much the same way that you should be aware if a particularly aggressive competitor has been tar-geting your clients.
The threat should be explained in plain English, with no acronyms, and be supported by evidence. It is not your job to understand the technol-ogy, but it is your job to manage real risks to your business.
Paul Boam is technical director ofNet-Defencenet-defence.com
‘If information about yourbusiness is for sale on the darkweb you really ought to know’
Hackers have made the headlines with large-scale data breaches from major organisations. Safety from similar cyber attacks is as much to do with company culture as it is with technology
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Future ScotAn independent publication from futurescot.com
Scotland’s new ultra secure data centre4 Bill Buchanan on the
cryptography debate5 Six steps to stop business being hacked6 Why chief executives
should be worried12
Made in TroonThe unlikely origins of a new, more secure, internet
Cybersecurity special
Distributed with The Times Scotland 28 April 2016
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The moral dilemma of self-driving cars2 Why is computing so male?4 How data can help you win19 Owning up to being hacked
22
50 pioneers shaping technology... including the Scot with the world’s brain in his hands
