Date post: | 18-Dec-2014 |
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LIQUORICE MAGAZINE By Emily Harrison
Introduction:
• My name is Emily Harrison, and I’m here to convince you that my ideas for a new magazine fit your brief.
• My magazine is called Liquorice. It’s an alternative lifestyle magazine, aimed at 16-24 year olds.
The client
The Brief:
“You have been commissioned by the Northern Echo to produce a new magazine product. Your product could be in any style or genre but it must be self
financed through sales or advertising. You must also produce your magazine for a specified audience segment within the
16 to 24 age group”
Aims: • Publication Style: Magazine of high quality
• Target Audience: 16-24 years
• Socioeconomic: ABC1
• Genre: Alternative Lifestyle (Student Focus)
• Self Finance: Advertising
Northern Echo Client constraints:
• Local Advertising – (mine needs to be local)
• High quality content
• Community ethos
• Champion the North East
Secondary Audience:
• No taboo language • No extreme imagery • Suitable for many people; take into consideration religion, gender, disability, age.
• It should not be offensive
• It is a well respected publication
• Press Complaints Commission
• Regulating Body for the content of magazines and newspapers which deals with complaints from members of the public. They deal with the complaints under the ‘Editors Code of Practice’.
• The code has 16 sections, split into 4 main areas: Privacy, News Gathering, Protecting the Vulnerable, Accuracy
Pcc Constraints:
• What action should I take?
1. Make sure anything I produce is NOT misleading, inaccurate or involve distorted information and images
2. Make sure I have consent when photographing either children or adults – everyone is entitled to privacy
3. Make sure I do not intrude or harass when contacting (persons) for information
4. Completely avoid prejudicial reference to any individual unless entirely necessary to the story
5. Make sure I have permission to be there – e.g on private property
Pcc Constraints:
• Where is the gap in the market?
• Where is the competition?
• Does my product confidently fill the gap in the market?
Gap in the market:
• Tailored for young people
• Written by a person within the target audience
• Topics which revolve around the target audience
• Imagery which creates links to target audience (through use of models of same age)
• Aimed at both males and females
• Aimed at the young people of the North East
Gap in the market: Fill the gap?
Competition: Magazines such as: • Clash • Trap • Cellardoor • This Is Fake DIY Pose as competition to my publication
Audience research
LIQUORICE
The audience: LIQUORICE
• 16-24 Years
• Socioeconomic: ABC1
• Tribe: Creative, Leading Edge
• Key Words: Resourceful, Proactive, Influential, Experimental
• Base: North East
• 60% Female 40% Male
LIQUORICE
The audience: issues • Small tribe: I need to make sure I tailor to a
wide variety of people
• Make the magazine content engaging to all – take note of the age group, and tailor to 16 years as well as 24 years.
• Appropriate topics covered
• Follow similar designs of: Trap, This Is Fake DIY, Cellardoor and Clash – relate to audience
• Articles and topics which are relevant – local focus e.g Uni Blues, The Cuts Crisis
• Pastel colour scheme – mix of stereotypical male and female colours
• Distributed through Northern Echo
• Written by someone within their age group
Design: LIQUORICE
Genre research
LIQUORICE
• Alternative Lifestyle Hybrid – (taking aspects of different magazines to create a
new one…)
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Genre: what?
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Genre: stats
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Genre: influences?
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Handmade Feel
Layered text, images and layout
Collaged Images – gives a handmade feel
Handwritten style fonts
Blocked text – bold, stands out, prominent
Para-graphed text –chunks, easier to read, link to images
LIQUORICE Bold masthead
3 colour rule
Prominent image
Varied use of sell lines
Bold fonts
• Why Liquorice?
• What are it’s connotations?
• Does it stand out?
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The name:
LIQUORICE
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aims:
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• Focus on young people • Inspirational
• Wide Article Topics • In Depth
• Informative
Features:
• University Blues • The Cuts Crisis • My Cities (York) Regulars:
• News • Culture Round Up • Have Your Say
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What will it contain?
Colour Palette
Light, Airy,
Pastel
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Fonts and colours
Masthead
Sell Line & Headline
Subheader
Main Text
LETTER GOTHIC
CALIBRI
• Imagery – relatable, white backdrop, butterfly lighting, window to self
• Layout – simple, structured
• Colour Scheme – purple, blue, pastel pink, black, grey, youthful, vibrant, light
• Font – bold masthead, handwritten style sell lines, simple, easy to read, continuity
LIQUORICE
Front cover:
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contents:
• Imagery – relatable, create continuity, links to articles
• Layout – simple, structured, easy to follow, effective
• Colour Scheme –blue, pastel pink, yellow, black, grey, youthful, vibrant, light (similar to cover)
• Font – mixture of handwritten style font, and type writer, main body font, easy to read
LIQUORICE
Article - Uni Blues:
• Tone – chatty, light, informative, relatable
• Language – mix of 2nd/ 3rd person, anecdotal/quote introduction, inclusive, semantics of university
• Imagery – relatable, comical, creation of diagonals
• Layout – 2 columns, breakout box, 60:40 text/image ratio
• Colour Scheme –blue, pastel pink, yellow, green, black, grey, youthful, vibrant, light (similar to cover)
• Font – mixture of handwritten style font, tailored feel, type writer in upper and lower case, main body font, easy to read
1
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Article – my cities..:
• Tone – chatty, light, informative, round up of the city
• Language – mix of 2nd/ 3rd person, descriptive intro • Imagery – act as guides to the city, prominent, descriptive
• Layout – broken into sections, one paragraph per image e.g ‘Where to get well read’ header followed by text and image
• Colour Scheme –blue, pastel pink, green, black, grey, youthful, vibrant, light (similar to cover)
• Font – mixture of handwritten style font, tailored feel, type writer in upper and lower case, main body font, easy to read, sans serif
2
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Article – cuts crisis: • Tone – in-depth, focused, informative, expose style, insight • Language – mix of 2nd/ 3rd person, inclusive, anecdotal/quote
intro, engaging
• Imagery – less prominent, literal, simple
• Layout – 2/3 columns, text to image ratio 60:40, more emphasis on the text rather than images, structured
• Colour Scheme – pastel colours, subtle, only focused mainly on header
• Font – mixture of handwritten style font, tailored feel, type writer in upper and lower case, main body font, sans serif, easy to read
3
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Flat plans:
Flat plans: LIQUORICE
Mock ups: LIQUORICE
5 College Students
17-18 years
ABC1 Status
Mock up:
1
Mock up:
2
Mock up: POSITIVE:
• “ I think the coloured one feels more free”
• “Mock up 2 looks full of life”
• “The coloured one is better, it catches your eye more”
• “Mock up 2 has more of a youthful feel”
• “I like the style of quote in mock up 1”
2
1 NEGATIVE:
• “I don’t like the blocks of purple in mock up 1”
• On mock up 1 – “The only thing that attracts me is the bold quote. Other than that I wouldn’t read it.
• “Mock up 1 is too formal”
Commercial viability
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Distribution:
• Supplement to the Northern Echo
• 40,000 copies with the Saturday Issue
• Monthly
• Guarantee of sales and readership of 93,663 people
• Guaranteed distribution line (no extra costs)
• 53% of readership is ABC1
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Printing costs:
Budget projections
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Personnel costs: Personnel Hours Rate Total Cost
Journalist 11 25 275
Photographer 10 22 220
Models 7 15 105
Subeditor 15 25 375
Researcher 8 29 232
LighDng Assistant 6 10 60
Make Up Assistant 4 62.5 250
Total Expenditure 1,517
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Equipment costs:
Equipment Hours Hire Rate Total
Studio 8 20 160
LighDng Kit 8 0 0 (with studio)
Camera 11 7.5 82.5
Travel 3 0.5 18.25
Props 3 20 60
Total Expenditure 320. 75
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Total expenditure:
Total: 7,018.75
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Advert income:
Advert Rate Number Total Income
Back Cover 525 1 525
Inside Front 525 1 525
Inside Back 525 1 525
Half Page 560 1 560
Total Income 4 2,135
Total: 2,135
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Profit/loss:
Loss: 4883,75
I will therefore need to re-address my expenditure on
printing
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conclusion:
“You have been commissioned by the Northern Echo to produce a new magazine product. Your product could be in any style or genre but it must be self
financed through sales or advertising. You must also produce your magazine for a specified audience segment within the
16 to 24 age group”
Any Questions?