© 2012 MediaMind | A Division of DG | All rights reserved

Account Manager

Anja Chan

MediaMind Intro

© 2012 MediaMind | A Division of DG | All rights reserved

About MediaMind‣ Eyeblaster rebranded as MediaMind in June 2010

‣ Went public in Aug 2010 (NASDAQ:: MDMD)

‣ DG | MediaMind – Independent digital technology powerhouse

‣ MediaMind | UNICAST | Eyewonder

‣ Leader in 3rd party (Agency side) Ad-serving technology & digital

marketing services (Global company, 14 Offices in Asia Pacific)

‣ Powered 9,000 Advertisers across 8,300 Publishers

© 2012 MediaMind | A division of DG | All rights reserved

1H 2012 revenue by geography

Powerful Global Footprint

62 sales offices covering 63 countries

Sydney

Tel Aviv

London

New YorkEMEA 52%North

America29%

APAC15%

Latin America 4%

© 2012 MediaMind | A division of DG | All rights reserved

The MediaMind Marketing Suite

MediaMind Blocks

Eyeblaster Workshop

Smart TradingSmart Versioning

Ad CreationTools

DemandSide

Platform

AdServing

DynamicCreative

MediaMind Rich Media

MediaMind Standard

MediaMind In-stream Video

MediaMind Mobile

Smart Planning

Planning& Buying

MediaMind Analytics

Channel Connect

Tracking& Analytics

© 2012 MediaMind | A division of DG | All rights reserved

Integrated Platform- Key Benefits

Multi-Channel Serving

All data in one place

Constant campaign wide, optimized

creative

Premium and Non Premium

Buying

Full integration between all systems allows for increased productivity and efficiency

Dramatically reduces data loss

Conversion de-duplication across all channels that share cookies

All distribution and data managed by the agency

© 2012 MediaMind | A Division of DG | All rights reserved

Ad Serving Solutions

Next Generation Campaign Management

© 2012 MediaMind | A Division of DG | All rights reserved

Publisher Server1

Publisher Server 2

Publisher Server 3

ImpressionsClicks only…

Campaign Management without Ad Serving

Reports from each publisher in different format

and metricsDeliver Media plan 2

Deliver Media plan 1

Deliver Media plan 3 etc

Deliver Creative 1

Deliver Creative 2

Deliver Creative 3 etc

© 2012 MediaMind | A Division of DG | All rights reserved

Site 3 etc

ImpressionsClicks

Unique User / ClickExposure Frequency

Interaction RateVideo MetricsConversions

CostsROI

Campaign Management with Ad Serving

Submit one media plan and one set of creatives on the platform

Generate ONE set of reports!

Site 1

Site 2

© 2012 MediaMind | A division of DG | All rights reserved

More about 3rd Party Ad-Serving …

‣ Ad-serving is taking all your placements, across all publishers, and

delivering the campaign centrally

‣ As a single point of contact for trafficking, creative testing,

campaign delivery and performance data

‣ Deliver a true picture of what has been delivered by each site,

and return consolidated reports

‣ Allows the use of Rich Media, giving you many more creative

options and far more relevant performance metrics

© 2012 MediaMind | A Division of DG | All rights reserved

Why advertisers rely on 3rd party ad serving?

‣ Accountability (3rd party audit)

‣ Control and Time Saving

‣ Improving your campaign ROI by various targeting and optimization strategy

‣ De-duplication:‣ MediaMind provides identifies unique ad exposures across publishers to give you

true unique reach and frequency data.

‣ Access to latest Rich Media

© 2012 MediaMind | A Division of DG | All rights reserved

Ad Serving vs Ad Tracking

Ad Serving Ad TrackingAd Unit Standard banner, Rich banner,

Expandable Banner, Corner Ad…etcTextlink, Yahoo! Homepage, Mobile ad, Facebook Social Ad

Banner Material

All host at MediaMind Server Host at publisher side

Report >30 report type. Include Engagement Summary, Video Detail, …etc.

Only delivery summarywith Impressions & Clicks

Banner Template

Yes - http://www.mediamind.com/hongkong/index.html

No, follow publisher spec

Instant Preview

Yes No

Benefit •Creative Optimization•Creative Rotation•Instant change creative•Creative & Report Archive•Click Fault filtering•…etc

•Keep track delivery status

www.mediamind.com

© 2012 MediaMind | A division of DG | All rights reserved

Anja.Chan@mediamind.com

+886 2 2707 8082

tw.mediamind.com

www.mediamind.com