Our new AkzoNobel
• AkzoNobel has announced a major corporate rebranding program
• Tomorrow’s Answers Today reflects our transformation and our commitment to customers and other stakeholders
• We have transformed ourselves into:
• Undisputed leader in performance coatings
• World’s largest decorative paints company
• Leading specialty chemicals business
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Our new AkzoNobel
AkzoNobel has announced a major corporate rebranding program
Tomorrow’s Answers Today reflects our transformation and our commitment to customers and other stakeholders
We have transformed ourselves into:
Undisputed leader in performance coatings
World’s largest decorative paints company
Leading specialty chemicals business
Our new AkzoNobel
• We are fit to face the challenges of the future and help customers face their challenges:
• Changes in the fundamentals of the global economy
• Increasing scarcity of raw materials but growing global demand
• Changing customer and consumer needs
• We are a sustainable solutions provider that understands the future needs of our customers, the environment and society
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Our new AkzoNobel
We are fit to face the challenges of the future and help customers
Changes in the fundamentals of the global economy
Increasing scarcity of raw materials but growing global demand
Changing customer and consumer needs
We are a sustainable solutions provider that understands the future needs of our customers, the environment and society
Our new brand and values
• Our new brand better communicates who we are and what we stand
• Our new values reflect the best practices that already exist in AkzoNobel and what’s required to support our customers’ futures
• The new, more focused AkzoNobel enables us to build a stronger corporate brand, supporting our product brands
• Tomorrow’s Answers Today communicates what is different and better about the new AkzoNobel
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Our new brand and values
Our new brand better communicates who we are and what we stand
Our new values reflect the best practices that already exist in AkzoNobel and what’s required to support our customers’ futures
The new, more focused AkzoNobel enables us to build a stronger corporate brand, supporting our product brands
Tomorrow’s Answers Today communicates what is different and better about the new AkzoNobel
What we stand for
Tomorrow’s Answers Today
Often people achieve only incremental progress, because their view of tomorrow is determined by what they see today.
At AkzoNobel, we believe the future belongs to those smart enough to challenge it. We believe that real progress belongs to those who not only think with courage, but also have the courage to deliver on the thought. Tomorrow’s answers, delivered today.
What drives us is knowing that what is good for our customers today is not necessarily good enough for them tomorrow. What excites us is asking the unasked question. What inspires us is seeing the opportunity others cannot. What unites us is the intelligence to deliver where others have not.
This benefits our customers because we sustain their future competitiveness and meet the consumers’ unspoken needs.
This ambition defines us. This is the way we work. This is why we come to work. This is AkzoNobel.
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What we stand for
Tomorrow’s Answers Today
Often people achieve only incremental progress, because their view of tomorrow is determined by what they see today.
At AkzoNobel, we believe the future belongs to those smart enough to challenge it. We believe that real progress belongs to those who not only think with courage, but also have the courage to deliver on the thought. Tomorrow’s answers, delivered today.
What drives us is knowing that what is good for our customers today is not necessarily good enough for them tomorrow. What excites us is asking the unasked question. What inspires us is seeing the opportunity others cannot. What unites us is the intelligence to deliver where others have not.
This benefits our customers because we sustain their future competitiveness and meet the consumers’ unspoken needs.
This ambition defines us. This is the way we work. This is why we come
Our new company values
We believe in:
• Focusing on our customers’ future first
• Embracing entrepreneurial thinking
• Developing the talents of our people
• The courage and curiosity to question
• Integrity and responsibility in our actions
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Our new company values
• Focusing on our customers’ future first
• Embracing entrepreneurial thinking
• Developing the talents of our people
• The courage and curiosity to question
• Integrity and responsibility in our actions
Our new company values
Our new values represent our commitment to our customers and other stakeholders. They recognize:
• Your future is our future. Your success is our success
• New ways of thinking and working are needed to be successful in today’s business environment
• Our people are core to delivering Tomorrow’s Answers Today
• Existing ways of doing things are not necessarily the best way of doing things
• Integrity and responsibility are the foundation of our relationship with our customers and other stakeholders
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Our new company values
Our new values represent our commitment to our customers and other stakeholders. They recognize:
Your future is our future. Your success is our success
New ways of thinking and working are needed to be successful in today’s business environment
Our people are core to delivering Tomorrow’s Answers Today
Existing ways of doing things are not necessarily the best way
Integrity and responsibility are the foundation of our relationship with our customers and other stakeholders
Implementation
• Global advertising campaign commences May 6, 2008
• All our businesses will be rebranded AkzoNobel
• Products brands will carry the new AkzoNobel logo
• Global rebranding will take up to 18 months and will be managed through our Business Units
• We use our new company values to deliver Tomorrow’s Answers Today for all our customers
• There will be no immediate changes to existing customer related processes
• Additional information about the rebranding will be communicated to you through your existing AkzoNobel contact
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Global advertising campaign commences May 6, 2008
All our businesses will be rebranded AkzoNobel
Products brands will carry the new AkzoNobel logo
Global rebranding will take up to 18 months and will be managed through our Business Units
We use our new company values to deliver Tomorrow’s Answers Today for all our customers
There will be no immediate changes to existing customer related
Additional information about the rebranding will be communicated to you through your existing AkzoNobel contact
The new AkzoNobel: Key facts
Revenue by segment
• 2007 € 14.4 billion
• Around 60,000 employees
• EBITDA revenue: € 1.9 bln
• EBIT: € 1.4 bln
• Net income: € 903 mln
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The new AkzoNobel: Key facts
Around 60,000 employees
1.9 bln
Pro forma 2007
32%
31%
37%
Decorative Paints
Specialty Chemicals
Performance Coatings
Key
AkzoNobel around the world
Revenue by destination
(incl. 7% emerging Europe)
21% North America
8% Latin America
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AkzoNobel around the world
49% Europe(incl. 7% emerging Europe)
19% Asia Pacific
2% Other regions
Pro forma 2007
Our company in brief
• One of the world’s leading industrial companies
• Make and supply the widest combined range of paints, coatings and specialty chemicals
• Employ around 60,000 people in more than 80 countries
• Committed to delivering Tomorrow’s Answers today
• Global Fortune 500 company
• Listed on Euronext Amsterdam stock exchange
• Chemicals industry leader on the Dow Jones Sustainability Indexes
• Combined revenue for 2007
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Our company in brief
One of the world’s leading industrial companies
Make and supply the widest combined range of paints, coatings and
Employ around 60,000 people in more than 80 countries
Committed to delivering Tomorrow’s Answers today
Global Fortune 500 company
Listed on Euronext Amsterdam stock exchange
Chemicals industry leader on the Dow Jones Sustainability Indexes
Combined revenue for 2007 totaled € 14.4 billion (pro forma figures)
Brands and products that...
• Protect the world’s buildings and infrastructure
• Bring color to all aspects of our lives
• Promote safety and good health
• Supply industries worldwide with ingredients for life’s essentials
• Allow us to travel and communicate
• Furnish our homes and offices
• Help society respond to the challenges of sustainability
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Brands and products that...
Protect the world’s buildings and infrastructure
Bring color to all aspects of our lives
Promote safety and good health
Supply industries worldwide with ingredients for life’s essentials
Allow us to travel and communicate
Furnish our homes and offices
Help society respond to the challenges of sustainability
Organizational overview
• Continental Europe• Northern & Eastern Europe• UK, Ireland & South Africa• Asia• United States• Canada• Latin America
Supervisory Board
• Industrial Finishes• Powder Coatings• Marine & Protective
Coatings• Car Refinishes • Packaging Coatings
Business areaDecorative Paints
Business areaPerformance Coatings
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Organizational overview
• Pulp & Paper Chemicals• Base Chemicals• Functional Chemicals• Surfactants• Polymer Chemicals
Board of Management
Corporate Staff Departments
Industrial FinishesPowder CoatingsMarine & Protective
Car Refinishes Packaging Coatings
Business areaSpecialty Chemicals
Business areaPerformance Coatings
Decorative Paints
• AkzoNobel is the world’s leading decorative coatings company
• We bring color to people’s lives
• Decorative Paints supplies a huge range of quality productsfor every situation and surface
• As well as paints, lacquers and varnishes, we also make adhesivesand floor leveling compounds
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Decorative Paints
AkzoNobel is the world’s leading decorative coatings company
We bring color to people’s lives
Decorative Paints supplies a huge range of quality productsfor every situation and surface
As well as paints, lacquers and varnishes, we also make adhesivesand floor leveling compounds
Key Figures Decorative Paints 2007
Breakdown revenue Decorative Paints 2007
• Revenue € 5.5 EUR bln*
• Number of employees
(year-end)* 26,000
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Key Figures Decorative Paints 2007
Breakdown revenue Decorative Paints 2007
5.5 EUR bln*
* Pro forma combined 2007
54%33%
13%
Europe & South Africa
Americas
Asia
Key
Decorative Paints
Internal & external wall paints and lacquers• We supply a full range of interior and exterior products
both decorate and protect • Customers include trade distributors for professionals and major
consumer outlets serving enthusiastic DIYDepot, Rona, Bricomarché, B&Q, OBI and Praktiker)
• We also offer a range of mixing machines, color concepts and training courses
Woodcare & specialty products• Our portfolio includes lacquers and varnishes for wood protection
and decoration• Specialty coatings for metal, concrete and other critical building
materials
Adhesives for the building and renovation industry• Tile and floor adhesives and floor leveling compounds used for
building and renovation
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Decorative Paints
Internal & external wall paints and lacquersWe supply a full range of interior and exterior products – which both decorate and protect – for the professional and DIY marketsCustomers include trade distributors for professionals and major consumer outlets serving enthusiastic DIY-ers (e.g. The Home Depot, Rona, Bricomarché, B&Q, OBI and Praktiker)We also offer a range of mixing machines, color concepts and
Woodcare & specialty productsOur portfolio includes lacquers and varnishes for wood protection
Specialty coatings for metal, concrete and other critical building
Adhesives for the building and renovation industryTile and floor adhesives and floor leveling compounds used for
90%
1%9%
EMEAAmericasAsia - Pacific
From strength to strength
ICI’s leading decorative positions in emerging markets
China
India
Indonesia
Malaysia
Pakistan
Thailand
Vietnam
Brazil
Argentina
(1) Based on AkzoNobel’s “Coatings” revenue and ICI’s “Paints” revenue, applied Sourced from ICI Q2 results 2007
AkzoNobelDecorative Coatings 2007
Revenue of € 2.4 billion
Key
20
33%
13%
54%
EMEAAmericasAsia - Pacific
From strength to strength
ICI’s leading decorative positions in emerging markets
China # 2
India # 4
Indonesia # 2
Malaysia # 1
Pakistan # 1
Thailand # 2
Vietnam # 1
Brazil # 2
Argentina # 1
(1) Based on AkzoNobel’s “Coatings” revenue and ICI’s “Paints” revenue, applied €/ £ exchange rate of 1.478
AkzoNobel and ICIDecorative Paints combined
Pro forma combined revenuein 2007 of € 5.5 billion(1)
Key
World leader
• Geographic expansion into high growth markets
• Leadership position in developed markets
• Global decorative coatings market of
• World’s leading decorative coatings company
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Geographic expansion into high growth markets
Leadership position in developed markets
Global decorative coatings market of € 34 billion
World’s leading decorative coatings company
Performance Coatings
• We’re world leaders when it comes to performance coatings
• Performance coatings have hundreds of uses and we’ve divided them into five businesses: Industrial Finishes, Powder Coatings, Car Refinishes, Marine & Protective Coatings and Packaging Coatings
• We supply a wide range of industries and sectors including automotive, consumer electronics, aviation, shipping and leisure craft, sport equipment, construction, furniture, and food and beverage
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Performance Coatings
We’re world leaders when it comes to performance coatings
Performance coatings have hundreds of uses and we’ve divided them into five businesses: Industrial Finishes, Powder Coatings, Car Refinishes, Marine & Protective Coatings and Packaging Coatings
We supply a wide range of industries and sectors including automotive, consumer electronics, aviation, shipping and leisure craft, sport equipment, construction, furniture, and food and beverage
Key Figures Performance Coatings 2007
Breakdown revenue Performance Coatings 2007
• Revenue € 4.6 bln*
• Number of employees(year-end)* 20,000
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Key Figures Performance Coatings 2007
Breakdown revenue Performance Coatings 2007
* Pro forma combined 2007** Industrial Finishes + Powder Coatings
Key
45%
27%
20%
8%
Industrial Activities**Marine & Protective CoatingsCar RefinishesPackaging Coatings
Industrial Finishes
• Wood coatings to decorate and protect furniture, kitchen cabinetry and building products
• Coil coatings applied to coiled steel and aluminum prior to fabrication
• Used in roofing, siding, garage and entry doors and gutters, air conditioners, heaters, furnaces and ventilation unitsappliance markets
• Extrusion coatings applied to some of the world’s most prestigious high-rise buildings
• Plastics coatings supplied to:
• Consumer electronics industry for cell phones, audio equipment and computers
• Cosmetic packaging and sporting equipment industries for bicycles, helmets, ski equipment etc.
• Wood adhesives business supplies bonding solutions for laminated beams, wood flooring, and furniture
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Industrial Finishes
Wood coatings to decorate and protect furniture, kitchen cabinetry and
Coil coatings applied to coiled steel and aluminum prior to fabrication
Used in roofing, siding, garage and entry doors and gutters, air conditioners, heaters, furnaces and ventilation units and
Extrusion coatings applied to some of the world’s most prestigious
Plastics coatings supplied to:
Consumer electronics industry for cell phones, audio equipment
Cosmetic packaging and sporting equipment industries for bicycles, helmets, ski equipment etc.
Wood adhesives business supplies bonding solutions for laminated beams, wood flooring, and furniture
Powder Coatings
• We are the largest global manufacturer of powder coatings and a world leader in powder coatings technology
• Powder coatings are solventconductive surfaces. They are used on metal furniture, window frames, radiators, pipes and cars, and even wood and plastic
• We supply eight key market sectors automotive, functional, furniture, general industry, general trade coaters and IT – with our global brands Interpon
• We also supply non-stick coatings used on house wares and for a wide range of specialist industrial applications
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Powder Coatings
We are the largest global manufacturer of powder coatings and a world leader in powder coatings technology
Powder coatings are solvent-free paints applied to metal and other conductive surfaces. They are used on metal furniture, window frames, radiators, pipes and cars, and even wood and plastic
We supply eight key market sectors – appliance, architectural, automotive, functional, furniture, general industry, general trade coaters
with our global brands Interpon® and Resicoat®
stick coatings used on house wares and for a wide range of specialist industrial applications
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Marine & Protective Coatings
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Marine & Protective Coatings
Marine & Protective Coatings
• We are the global market leader for marine paints, antifoulings and protective coatings
• We produce paints and antifouling materials used in shipbuilding,ship maintenance and repair, and by yachts and other pleasure craft
• We also supply protective coatings for bridges and buildings, and fire retardant products for large plants and off
• Our International® brand has been used by famous customers including Sydney Harbor Bridge, the London Eye in the UK and the Beijing Olympic complex
• Marine & Protective Coatings is also home to AkzoNobel’s Aerospace Coatings activities
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Marine & Protective Coatings
We are the global market leader for marine paints, antifoulings and
We produce paints and antifouling materials used in shipbuilding,ship maintenance and repair, and by yachts and other pleasure craft
We also supply protective coatings for bridges and buildings, and fire retardant products for large plants and off-shore installations
brand has been used by famous customers including Sydney Harbor Bridge, the London Eye in the UK and the Beijing Olympic complex
Marine & Protective Coatings is also home to AkzoNobel’s Aerospace Coatings activities
Car Refinishes
• If you’ve ever had your car resprayed, chances are it involved one of AkzoNobel’s car refinish products
• We are one of the world’s leading suppliers of paints and services for the car repair, commercial vehicles and automotive plastics markets
• Distributors, bodyshops, fleet owners, automotive suppliers and major bus and truck companies all choose AkzoNobel because we treat our customers as partners
• Our brands include Sikkens®, LesonalAutocoat® BT
• We have operations in more than 60 countries and offer outstanding customer service, top-notch training, full technical and logistical support, and detailed local knowledge
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If you’ve ever had your car resprayed, chances are it involved one of AkzoNobel’s car refinish products
We are one of the world’s leading suppliers of paints and services for the car repair, commercial vehicles and automotive plastics markets
Distributors, bodyshops, fleet owners, automotive suppliers and major bus and truck companies all choose AkzoNobel because we treat our
Our brands include Sikkens®, Lesonal®, Dynacoat®, Wanda® and
We have operations in more than 60 countries and offer outstanding notch training, full technical and logistical support,
and detailed local knowledge
Packaging Coatings
• Our Packaging Coatings business leads the way in hiexternal coatings for food and drink packaging
• We make and distribute a huge range of products that keep food and drink fresher for longer
• With nearly 90 years of experience, we have built our success on understanding exactly what our customers need
• We have significant positions in the established markets of Europe and North America and the emerging markets of Asia and Latin America
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Packaging Coatings
business leads the way in hi-tech internal and external coatings for food and drink packaging
We make and distribute a huge range of products that keep food and
With nearly 90 years of experience, we have built our success on understanding exactly what our customers need
We have significant positions in the established markets of Europe and North America and the emerging markets of Asia and Latin America
Strong platforms for growth
• AkzoNobel is a major supplier of specialty chemicals with leading positions in selected market segments
• Our products are used in a wide variety of everyday products such as ice cream, soups, disinfectants, plastics, soaps, detergents, cosmetics, paper and asphalt
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Strong platforms for growth
AkzoNobel is a major supplier of specialty chemicals with leading positions in selected market segments
Our products are used in a wide variety of everyday products such as ice cream, soups, disinfectants, plastics, soaps, detergents, cosmetics, paper and asphalt
Key Figures Specialty Chemicals 2007
Breakdown revenue Specialty Chemicals
• Revenue € 4.6 bln*
• Number of employees (year-end)* 12,250
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22%
11%
16%19%
11%
8%
13%
Pulp & Paper ChemicalsSurfactantsFunctional ChemicalsBase ChemicalsPolymer ChemicalsSpecialty ChemicalsChemicals Pakistan
Key Figures Specialty Chemicals 2007
Breakdown revenue Specialty Chemicals
* Pro forma combined 2007
Key
Pulp & Paper Chemicals
• We have been helping paper manufacturers to improve their products for more than 100 years
• We are the leading global supplier of bleaching chemicals used in pulp manufacture, and performance chemicals used for the production of paper and board
• We also make specialty chemicals used in water treatment and as separation products in the pharmaceutical industry
• Our Expancel® microspheres are used as additives to reduce the weight and improve the properties of printing inks, paper, polyester and underbody coating
• We trade under the name of Eka Chemicals
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Pulp & Paper Chemicals
We have been helping paper manufacturers to improve their products
We are the leading global supplier of bleaching chemicals used in pulp manufacture, and performance chemicals used for the production of
We also make specialty chemicals used in water treatment and as separation products in the pharmaceutical industry
microspheres are used as additives to reduce the weight and improve the properties of printing inks, paper, polyester
We trade under the name of Eka Chemicals
Base Chemicals
• Our Base Chemicals business makes salt, chlorderivatives such as monochloracetic acid (MCA)
• These products are essential for the success of the chemical, detergent, construction, food, paper and plastic industries
• Our portfolio includes chlorine, hydrochloric acid, caustic lye and water treatment chemicals. We’re also Europe’s largest producer of vacuum salt
• We supply electricity, gas and steam to plants, mainly through combined heat and power generation plants
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Our Base Chemicals business makes salt, chlor-alkali products and derivatives such as monochloracetic acid (MCA)
These products are essential for the success of the chemical, detergent, construction, food, paper and plastic industries
Our portfolio includes chlorine, hydrochloric acid, caustic lye and water treatment chemicals. We’re also Europe’s largest producer of
We supply electricity, gas and steam to plants, mainly through combined heat and power generation plants
Functional Chemicals
• Our Functional Chemicals business makes chemical intermediates and performance chemicals
• Our portfolio includes ethylene amines, chelates and micronutrients, cellulosic specialties, salt specialties, sulfur products and polysulfides
• These chemicals are used in everyday items such as wallpaper adhesives, bakery goods, cosmetics, ice cream, PVC and detergents
• They are also in products for the mining, electronics and agricultural industries
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Functional Chemicals
Our Functional Chemicals business makes chemical intermediates and
Our portfolio includes ethylene amines, chelates and micronutrients, cellulosic specialties, salt specialties, sulfur products and polysulfides
These chemicals are used in everyday items such as wallpaper adhesives, bakery goods, cosmetics, ice cream, PVC and detergents
They are also in products for the mining, electronics and agricultural
Surfactants
• We are a leading global supplier of surface
• Surfactants are chemicals that combine or separate two different materials
• They are remarkably flexible and can be used to emulsify, disperse, clean, wet, aggregate, foam, defoam, disinfect or soften
• They’re used in a huge range of industrialincluding cleaning goods, oil field applications, printing, paints, fabric softeners, flooring, food packaging and electronics
• They can also reduce the need for solvents in paints and cleaning products
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We are a leading global supplier of surface-active agents
Surfactants are chemicals that combine or separate two different
They are remarkably flexible and can be used to emulsify, disperse, clean, wet, aggregate, foam, defoam, disinfect or soften
They’re used in a huge range of industrial and consumer products including cleaning goods, oil field applications, printing, paints, fabric softeners, flooring, food packaging and electronics
They can also reduce the need for solvents in paints and cleaning
Polymer Chemicals
• Companies all over the world depend on our organic peroxides, thermoset chemicals, metal alkyls and polymerization catalysts
• They’re an important ingredient in everything from plastic bags and shoe soles to automotive parts and mobile phones
• We also supply additives, antifouling & suspending agents and high purity metalorganics
• Other end products which feature our polymer chemicals include road marking paints, industrial tanks, golf balls, adhesive tapes, LEDs and the lasers found inside DVD players
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Polymer Chemicals
Companies all over the world depend on our organic peroxides, thermoset chemicals, metal alkyls and polymerization catalysts
They’re an important ingredient in everything from plastic bags and shoe soles to automotive parts and mobile phones
We also supply additives, antifouling & suspending agents and high
Other end products which feature our polymer chemicals include road marking paints, industrial tanks, golf balls, adhesive tapes, LEDs and the lasers found inside DVD players
An exciting future
• Global leader in performance coatings
• World’s largest decorative paints company
• Leading specialty chemicals business
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An exciting future
Global leader in performance coatings
World’s largest decorative paints company
Leading specialty chemicals business