www.BrandAscension.com

WELCOME!

Suzanne Tulien,Brand Elevation EnthusiastInternational Speaker, ConsultantAuthor; Brand DNA

About ......

Elevating conscious branding in business®

www.BrandAscension.com

About The BA Group…

Work with local, national & global firms define, create & build brand experiences

Pioneers of Proprietary Brand DNA methodology & assessment tools

Award-winning Graphic Design

Certified Trainer

Certified in Accelerated Learning Methodology

Brand Elevation Enthusiast

SUZANNE TULIEN

www.BrandAscension.com

NOTWhat I Am NOT…

An advertising agency,A marketing firm,A PR organization,A media buyer…

…all FOCUSED ON EXTERNAL MESSAGING.

www.BrandAscension.com

What I do…

WALK THEIR BRAND TALK!

I am a Brand Elevation Enthusiast, Internal Growth Whisperer, + author of Brand DNA…

Ultimately, I help personal + business brands position themselves to be congruent to what they truly stand for, become accountable to it, and commit to…

www.BrandAscension.com

The Brand Ascension Group

OUR NICHE IS SMALL TO MEDIUM-SIZED COMPANIES

…defines & builds your internal brand’s Dimensional Nucleic

Assets® (DNA) and inspires you to live and embody your brand consistently and distinctively

so that your customer’s expectations match or exceed

the promise in your external marketing messages.

www.BrandAscension.com

What is a logo?• Our clients understand that their logo is NOT

their brand, but rather…• a visual representation of their brand.

SO, WHAT IS A BRAND?• A brand is a PERCEPTION, that…• Lives in the minds of your employees and

customers, and is…• Based on emotion and defined through their

EXPERIENCE with your products, services, people.

www.BrandAscension.com

• To be highly consistent• Uniquely differentiated• And memorably engaging

I HELP DEFINE & SHAPE THE EXPERIENCE…

www.BrandAscension.com

Your Brand IS Your Business™…

85% of a company's market value is now calculated on intangible assets; defined as knowledge, reputation and human talent. (Source: Brookings Institute)

70% of customers’ perception of a brand is determined by experience with people .

(Source: Enterprise IG 2004 and Ken Irons, Market Leader)

www.BrandAscension.com

Our Brand Engaging Programs

• Internal Brand Definition & Implementationo Proprietary Methodology: Brand DNAo Delivery offered 3 ways

• Live on-site training• Live virtual delivery via WebEx• Do-it-yourself, self-paced online recorded

training

• Brand Diagnostico Comprehensive Internal/External

Stakeholder Assessment• Strategic Implementation of Brand

Attributeso Employee engagement, process creation,

leadership development• Brand Management

o Review/metric development/analysis

www.BrandAscension.com

The Cost of External Marketing

“ of marketing dollars are wasted, due to de-motivated, ill-informed staff undermining the (brand) promise.”

--David Barrows, The Design Agency, UK

$161 Billion X 40% =

40% $64 Billion

www.BrandAscension.com

We Educate Our Clients

on the Difference Between...

CUSTOMER TRUST & ADVOCACY

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• Favorable Word of Mouth• Favorable Ratings & Reviews• Positive Testimonials• Positive comments on Facebook,

Twitter, blogs, online forums, etc.• Offline recommendations• Shared offers with social

networks

SOURCE: *What’s a brand advocate worth? --Zuberance

Value of an ‘Advocate’

5X VALUE!LOYAL CUSTOMERAVERAGE

CUSTOMER

Defining & Actioning Your Brand DNA… Resolves Most Common Business Pains, like:

• How to create memorable BRAND EXPERIENCES, consistently

• Lack of AWARENESS & ADVOCACY?• Customer CHURN• Competitive pressure & no real

DIFFERENTIATION• Bringing new PRODUCT(S) to market• No employee BUY-IN of the brand• Employee CHURN• Not fun or inspiring to work for

www.BrandAscension.com

Side Affects of A Well-Defined Brand…

• Increase revenues & market share• Decrease price sensitivity• Increase customer loyalty• Enhance brand distinction• Increase brand clarity & vision• Increase consistency & customer trust• Increase ability to attract & retain quality

employees

www.BrandAscension.com

How It’s Done…

BRAND DNA CORE VALUESBRAND STYLE

DIFFERENTIATORSSTANDARDS of PERFORMANCE

BRAND PLATFORMBRAND PROMISE

DEFINE, CREATE, & BUILD

www.BrandAscension.com

In the ABSENCE of a DISTINCTIVE brand

EXPERIENCE,

A Brand Without Definition and Focus…

- James Gilmore & Joseph Pine, The Experience Economy

PRICE becomes the DEFAULT in your

customer’s purchase DECISION.

www.BrandAscension.com

Key Questions Answered Thru Brand Definition

1. How will you create the optimal brand experience?

2. How will you enhance your brand through a multi-sensory experience?

3. Where can you create brand insistence and advocacy with your customers?

4. Does your brand reinforce something about who your customers are?

5. Are your employees inspired to understand and live the brand promise, day in and day out?

6. Will your brand make people feel as though they belong to something special?

7. Can your brand confirm and affirm the promise through every touch point?

www.BrandAscension.com

HOW IT’S DONE…

BRAND DNA DEFINE, CREATE, & BUILD

YOUR BRAND DNA• FACE-TO-FACE FACILITATION or• ONLINE TRAINING COURSE

• COMPREHENSIVE WORKBOOK• EMPLOYEE TEAMWORK • IMPLEMENTATION STRATEGIES• OPPTY. for CONTINUED EDUCATION

Business and Personal Brand Elevation

www.BrandAscension.com

THANK YOU!Identify it. Define. it. Become it.

719.660.2533