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Natalie Kyriacou Director Connecting People with Nature
| Date post: | 20-Jul-2015 |
| Category: |
Education |
| Upload: | natalie-kyriacou |
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Natalie Kyriacou Director
Connecting People with Nature
My Green World is a platform for the public to link with charitable causes; revolutionizing the way that the international community connects
with wildlife, environmental, animal welfare and development issues.
We are undertaking various online initiatives to raise the profile of these wildlife and environmental causes, including a mobile game
application and international volunteer programme.
Mobile Game Application
Official Launch: May, 2015
Current models of mobile game applications are focused on destruction and demolition or otherwise have a strong ‘zoo’ focus, glamourising animals as pets and wildlife in
captivity. Users spend hours each day playing games with no actual value, so why not give them a game with charitable and educational values?
The Problem
The Solution
A game where each action a user takes actually happens in REAL LIFE!
• A unique connecting people with real-life charities and environmental and wildlife issues.
• Users participate in real-world wildlife conservation and habitat restoration scenarios.
• Gamifies concept of wildlife conservation and habitat restoration.
• 16 high-profile wildlife and environmental charities participating in game application.
Mobile Game Application
Voluntourism
Accommodation
Meals
Country information
Transport
24 hour support
Certificates
• International volunteer programme• Volunteers sent to partner charity bases• Unique hands-on experiences with nature.
The Market
Over 75 Billion apps downloaded in
Apple store!
1.6 Million people
volunteer abroad every
year
Total giving to charities in
2013 was $335.17 bn
Environmental and wildlife charities
reached $9.72 bn growth in
2013
Growth: Mobile App
90% of game revenue: Free
Apps!
Top ten grossing iOS apps: Games
Average revenue per download in Australia: $4.22
Downloads per app:
51, 613
2015 forecasted revenue for our app: $217,806
Forecasted Growth: Volunteer Programme
2015 revenue:$62,400
2016 revenue: $124,800
2017 revenue: $249,600
Weekly revenue: $80 per week,
per volunteer
Donations to My Green World
2014Donations: $17,000
Registered Fundraiser
2015 Forecasted Donations: $20,400
$45,000 Personal investment
My Green World Forecasted Profits
Cost of Mobile App:
$83,000 (50% PAID)
Net expense 2015:
$83,500
Overhead costs 2015:
$42,000
Net revenue2015: $300,606
NET PROFIT 2015:
$217,106
Our Charities: Collective reach of 2.6 million
Making an Impact: Advertising, PR, & Marketing
IN THE MEDIA• “Melbourne Campaigner,
Natalie Kyriacou heads to Zoo of Death”
• “My Green World Director, Natalie Kyriacou on wildlife crime”
• “The Palm Oil Dilemma” by Natalie Kyriacou
OUR REACH• Wikipedia
• Joy FM Radio Station
• Triple M Radio Station
• Advertised on 20 websites
• Online blog and public speaking
Celebrity Ambassador
National Finalist: Global
Student Entrepreneur
Awards
