Microsoft in Microsoft in CommunicationsCommunications

Tim FantTim FantPartner Development ManagerPartner Development ManagerCommunications SectorCommunications SectorMicrosoft CorporationMicrosoft Corporation

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Microsoft OrganizationMicrosoft Organization

Robbie BachPresident

Microsoft Entertainment and Devices DivisionMission : Focus the company’s efforts in entertainment and related devices and services

Kevin JohnsonCo-president

Jim AllchinCo-president

Microsoft Platform Products and Services DivisionMission : Develop the software platform and software services delivered over the internet

Microsoft Business Division Mission: Develop software and services for the workplace

Jeff RaikesPresident

Windows ClientWindows ServerSQL Server

BizTalk ServerVisual StudioMSDN

Windows LiveHotmail

GamesWindows EmbeddedConnected Services Framework

Office Publisher Visio

Project Live Communications Server Office Live Meeting

Microsoft TVWindows MobileXbox

Communications SectorCommunications SectorMaria MartinezMaria Martinez

Business ManagementBusiness ManagementAlistair WildmanAlistair Wildman

FinanceFinanceZac LysenZac Lysen

Human ResourcesHuman ResourcesWendy RileyWendy Riley

Leadership TeamLeadership Team

The Communications SectorThe Communications Sector

North AmericaNorth America

Harry PatzHarry PatzEMEA/LATAMEMEA/LATAM

Rene-Philippe MantrandRene-Philippe MantrandAPJAPJ

Michiel VerhoevenMichiel Verhoeven

CS Industry Management and MarketingCS Industry Management and Marketing

Michael O’HaraMichael O’Hara

Products and Solutions DevelopmentProducts and Solutions Development

Dave SliterDave Sliter

Hosting Service ProvidersHosting Service Providers

Pascal MartinPascal Martin

Microsoft’s Communications Sector delivers Microsoft’s Communications Sector delivers integrated, adaptable, comprehensive solutions integrated, adaptable, comprehensive solutions

built on innovative software that help service built on innovative software that help service providers develop and deploy revenue generating providers develop and deploy revenue generating

services services

The New Services The New Services NetworkNetwork

Microsoft Communications Sector Microsoft Communications Sector VisionVision

Convergence will come to life through the Convergence will come to life through the creation of Software-powered Service creation of Software-powered Service Networks that integrate…Networks that integrate…

(IP transport means no longer paid on distance)

Telephone linesFiber-optic cable

(Developers driving key solutions)

Hosted collaborationIPTV

(All about relationships and partners)

MoviesRing tones

Microsoft Communication Sector Microsoft Communication Sector CommitmentsCommitments

Help customers and partners thrive and win Help customers and partners thrive and win

in the software-powered service network in the software-powered service network by…by…

Providing the most efficient platform Providing the most efficient platform to extend and differentiate new to extend and differentiate new

services …services …

Providing Microsoft services Providing Microsoft services and applications …and applications …

Simplifying relationships …Simplifying relationships …

Software-Powered Service Software-Powered Service NetworksNetworks “Helping you innovate across the communications value “Helping you innovate across the communications value chain”chain”

SwitchedSwitched BroadcastBroadcast

VideoVideoVoiceVoiceDataData

IPIP

The Software-Powered The Software-Powered Service Network EcosystemService Network Ecosystem

OpportunityOpportunity

A services ecosystem thatA services ecosystem thatGoes beyond voice and dataGoes beyond voice and data

Generates incremental revenueGenerates incremental revenue

Reduces operational expensesReduces operational expenses

Drives broad content and developer Drives broad content and developer adoptionadoption

Delivers significant value to Delivers significant value to subscribers/customerssubscribers/customers

Software-Powered Service Software-Powered Service NetworkNetwork

Transport Layer

Softswitch Netw

ork

N

etw

ork

M

an

ag

em

en

t (OS

S)

Man

ag

em

en

t (OS

S)

Ap

plic

atio

n S

erv

ices

Ap

plic

atio

n S

erv

ices

Man

ag

em

en

t (OS

S)

Man

ag

em

en

t (OS

S)

Notifications

Call Control

Location

Messaging

Service Network Control LayerService Network Control LayerSession

ManagementOrchestrati

onIdentity

ManagementResource

ManagementProfile

ManagementServiceCatalog

Order Handling

Authorization

Payment

BillingBilling

SupportControl LayerControl Layer

SS7 etc.IMS

Communications Sector Communications Sector Strategy and SolutionsStrategy and Solutions

IP Multimedia Subsystem (IMS)

Connected ServicesFramework

NetworkControl

Service Control

IPNetwork

Service Network

IP Multimedia Subsystem (IMS)

BSS

OSS

ITInfrastructu

reTV

Messaging

Voice

IMWeb

Conferencing Gaming

Search

Partnerships

Customer CareFramework

Instant TVInstant TV

Instant AppointmentInstant Appointment

70,000ISVs

MicrosoftServices

360,000Affiliate Partners34,000

6,500,000

Developers

Partnership: The NewPartnership: The NewService EcosystemService Ecosystem

1.1. A server product: to manage common functions of service control and A server product: to manage common functions of service control and aggregationaggregation

2.2. Product adapters: Service-enabling MS applicationsProduct adapters: Service-enabling MS applications3.3. Standard Business Events: Service-enabling OSS/BSS and the networkStandard Business Events: Service-enabling OSS/BSS and the network4.4. SDK and Developer Edition on MSDN: Service-enabling 3SDK and Developer Edition on MSDN: Service-enabling 3rdrd party applications party applications

5.5. Deployment guide, MOM pack, admin toolsDeployment guide, MOM pack, admin tools

Connected Services Connected Services FrameworkFrameworkA software server product for creating and managing A software server product for creating and managing web services across networks and devicesweb services across networks and devices

New services to existing New services to existing infrastructureinfrastructure

Services across different Services across different networks and devicesnetworks and devices

Silo services into composite servicesSilo services into composite services

CSF Connects… CSF Consists of…

CommunicationsCommunicationsSector MomentumSector Momentum

Service delivery platformService delivery platformfor Alice broadband servicefor Alice broadband service

Hosted messagingHosted messagingservices for SMBsservices for SMBs

Hosted messagingHosted messagingservices for SMBsservices for SMBs

Wireless wallpapersWireless wallpapersand ringtone downloadsand ringtone downloads

Strategic alliance to deliver a Strategic alliance to deliver a roadmap of business roadmap of business

servicesservicesStrategic alliance to deliver Strategic alliance to deliver

consumer broadband servicesconsumer broadband services

Instant Messaging & PresenceInstant Messaging & PresenceService for wireless consumers Service for wireless consumers

British TelecomBritish Telecom

What Is Hosted Messaging What Is Hosted Messaging and Collaboration?and Collaboration?

Hosted solution for Microsoft’s Hosted solution for Microsoft’s Enterprise applications:Enterprise applications:

Exchange Server 2003 SP2Exchange Server 2003 SP2

Windows SharePoint ServicesWindows SharePoint Services

Live Communications Server 2005Live Communications Server 2005

Pre-Engineered to provide Service Pre-Engineered to provide Service Providers withProviders with

Tools and Scripts Tools and Scripts

Sample Code and Best PracticesSample Code and Best Practices

Provisioning ServicesProvisioning Services

What Are The Solution What Are The Solution Components?Components?

What What Microsoft Microsoft products are products are included in included in the HMC the HMC Solution?Solution?

Multi-TenancyMulti-Tenancy SPLASPLALicensingLicensing

Scale TestingScale TestingReportingReporting

Customer Customer ProvisioningProvisioning

Deployment Deployment AutomationAutomation

What makes it What makes it a ‘hosted’ a ‘hosted’ solution?solution?

What do What do partners add partners add to the to the solution?solution?

What End Experience Does HMC What End Experience Does HMC Provide?Provide?

MessagingMessaging

Document Document CollaboratioCollaboratio

nn

Real Time Real Time CommunicationCommunication

Richest Richest ExperienceExperience

Basic Basic ExperienceExperience

ExperienceExperience ClientClient Server Server

POP3 or IMAP POP3 or IMAP ClientClient

Microsoft Customer Care Microsoft Customer Care FrameworkFramework

CCF enables a real time CCF enables a real time connection between connection between the customer care the customer care channelschannels

Flexible and modular Flexible and modular solution displaying a solution displaying a unified 360° view of unified 360° view of customer informationcustomer information

Integrates with existing Integrates with existing infrastructure - No rip infrastructure - No rip and replace requiredand replace required

Solutions based on CCF Solutions based on CCF are very competitive are very competitive on price (Windows on price (Windows TCO) and speed to TCO) and speed to market (.NET)market (.NET)

Flexible solution with Flexible solution with ease of use and rich ease of use and rich unified customer unified customer experienceexperience

Software product that enables operators to deploy SOA-enabled Software product that enables operators to deploy SOA-enabled customer care solutions rapidly, flexibly and cost-effectivelycustomer care solutions rapidly, flexibly and cost-effectively

Innovation across service channelsInnovation across service channels

Building the EcosystemBuilding the Ecosystem

Building the ecosystem to Building the ecosystem to deliver complete solutionsdeliver complete solutions

To build – ISVsTo build – ISVsTo integrate – SIsTo integrate – SIs

To sell – NEPsTo sell – NEPs100% of our solutions involve Partners100% of our solutions involve Partners

Building the ecosystem to Building the ecosystem to deliver complete solutionsdeliver complete solutions

To build – ISVsTo build – ISVsTo integrate – SIsTo integrate – SIs

To sell – NEPsTo sell – NEPs100% of our solutions involve Partners100% of our solutions involve Partners

Progress in last Progress in last 12 months:12 months:

Partner & Solutions CenterPartner & Solutions Center25 Partners25 Partners

150 Executive Briefings150 Executive Briefings110 Architecture Design 110 Architecture Design

SessionsSessions60 Proof of Concepts60 Proof of Concepts

140 members trained 140 members trained

Progress in last Progress in last 12 months:12 months:

Partner & Solutions CenterPartner & Solutions Center25 Partners25 Partners

150 Executive Briefings150 Executive Briefings110 Architecture Design 110 Architecture Design

SessionsSessions60 Proof of Concepts60 Proof of Concepts

140 members trained 140 members trained

Plan for next 12 Plan for next 12 months:months:

ScaleScale100+ Partners,100+ Partners,

Briefings and ADSBriefings and ADS

Plan for next 12 Plan for next 12 months:months:

ScaleScale100+ Partners,100+ Partners,

Briefings and ADSBriefings and ADS

ConclusionConclusion

Microsoft is totally committed to being a Microsoft is totally committed to being a strategic partner for our service provider strategic partner for our service provider customerscustomers

Both for platforms, solutions and servicesBoth for platforms, solutions and services

We have put our focus on compelling We have put our focus on compelling connected services and the infrastructure connected services and the infrastructure to support themto support them

Delivering solutions for the triple play and Delivering solutions for the triple play and beyondbeyond

We believe we have the credentials to We believe we have the credentials to succeedsucceed

Communications industry expertiseCommunications industry expertiseSecure, reliable, standards-based solutionsSecure, reliable, standards-based solutionsSupported by our leading partner and Supported by our leading partner and developer ecosystemdeveloper ecosystem

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this

presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.