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MInstants – reaching the next generation. Industry pioneer of interactive scratch...

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mInstants reaching the next generation

1Industry pioneer of interactive scratch cards and instant win games with over 7 years of experience Providing the widest, market proven, portfolio of interactive scratch and lottery gamesCross channel offering (Web, Mobile, VLTs)30+ customers including National Lotteries and leading European private gaming operators Serving our network of partners with over 170M tickets and games every monthCertified and licensed by leading industry laboratories and governments worldwideNeogames is Associate Member of WLA

2011 NeoGames2About us

2Neogames and mobile snapshot Already 4 years ago launched mobile app solution for 3G pre-smartphones generationi.e. Blackberry, Nokia, Motorola 15 games in a package Usage and activity results for our customers were very modestIntroduced smartphone mobile-web solution 18 months agoFocused on iPhone and Android13 games so far, and countingTremendous growth, Finally. Between 10-15% of gross revenues already and growing Dedicated Tablet solution to be launched Q1

2011 NeoGames3

Add 4-5 pictures of winners and talk about the different demographic groups of players. Any body can be a winner..

Moti Im in touch with Malta and there are no decent pictures of winners that we can use. The only pictures they have are profile pictures (in poor quality). 32011 NeoGames4DemographicsActive Players Revenue contributionMobile (among registered from mobile)web 4Pick time shifted to prime-time-TVAverage session time lower but not so significantly Expects seamless play of games across channels

2011 NeoGames5Player behavior

5Value ~17% more than single channel playersPrefer to deposit on webExpect seamless play of games

2011 NeoGames6Cross channel players 6Mini-web (HTML-5) or native app?Not even a question. Unfortunately. Pure apps are not allowed HTML-5 multimedia abilities constantly improvingDemo, launch icon or other type of apps allow marketing in app stores Tablets Can use mobile game versions but better with a dedicated oneWhere is the border? 3, 4, 7, 10 Dedicated mobile games?Seamless play is a bigger need

2011 NeoGames7Technology

7Web attracts younger generation, but revenues still come from more mature demographicMobile finally starts to capture the younger potentialCross channel players have higher valueHTML-5 seems to be the right solution. For now2011 NeoGames8Summary

8Thank you for your time2011 NeoGames9Moti MalulVP Sales & Business Developmentmoti@neogames.com 9

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