Mobile Giving + Social Pressure

= Results

Timothy State ’93Associate VP for Alumni Programsstate@lakeforest.edu @timstate

Tools Needed

Wireless-enabled iPad orTablet Device

Tools Needed

Donors with Credit Cards

Tools Needed

Mobile-friendly Giving Page

Tools Needed

• Not required, but help– Social skills– A touch of alcohol

The iPad and the Gift Officer

Gift Officer Donor

iPad

Happy Gift Officer Happy Donor

The iPad at Events

Donor 1

Donor 2

Donor

Non-Donor

The iPad at Events

11 gifts made in

the course of 9 innings

The iPad at Events

$290 average gift

increase from $211

The iPad at Events

6 New Donors(50+% of those who made

gifts)

The iPad at Events

$3,195 Total Dollars($870 increase)

Key Learnings

• Works best with donors under $500

• Staff need to be in support of this tactic

• Set up a Mobile-friendly giving form (www.ForestersForever.com/givemobile)

THANK YOU!

No students or donors were harmed in the making of this presentation.

Timothy State ’93Associate VP for Alumni Programsstate@lakeforest.edu @timstate