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WHERE ARE YOU IN YOUR MOBILE EFFORTS?

Unfortunately there is no finish line!

Start with…- Consumer, research

and data- Business goals and

objectives- Review the competitive

landscape- Understand the

technology

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WHY WE SHOULD BE EXCITED ABOUT MOBILE

•The ultimate customer relationship building tool – connect with your target on their most trusted and personal device

•An eco angle – mobile can save trees

•A brand building through the associative benefits of innovation

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• New customers, new consumers, new revenue channels – take advantage of first mover positions

• A constant connection – everything is interactive & on-demand, increasingly social & hyper-local and it’s marketing in real-time

MOBILE PROVIDES:

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3 TECHNOLOGIES THAT WILL DISRUPT THE MOBILE MARKETING ECOSYSTEM

Near Field Communication (NFC)

Mobile Image Recognition

Optical Character Recognition (OCR)

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NFC MARKETING

Implications: Usage of current technologies

such as SMS and 2D codes will change

Less friction

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NFC PAYMENT

Implications: Race between banks, credit card

companies, carriers Security is #1 concern Hardware and POS challenges

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NFC + MOBILE LOYALTY

Implications: More intelligent content delivery Proximity based alerts No more plastic…no more wallets

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MIR

Implications: So much more data! Everything is now interactive Perfect information can lead to

margin erosion and perfect competition. THEREFORE retailers and CPGs need to explore non-price benefits

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OCR + MIR + AR

Implications: Search becomes even

broader Uses location data Emergence of social

search – led by Facebook

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OCR + MIR

Implications: Will this spell the end to face-

to-face bankingOR Is this your new ATM?

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MIR

Implications: Mobile is equally a time

waster as it is a time saver Mobile is very social

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LET’S ALL BE PRAGMATIC!12

The $5 dollar test

Carriers will be bow of the boat, stay in the wake

Know where you lie on the consumer adoption cycle

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OUR MOBILE PRACTICE

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10+ YEARS EXPERIENCE

25+MOBILE APPS

(IPHONE, BLACKBERRY, ANDROID)

70+ STAFFDEDICATED TO

MAKING THE WORLDGO MOBILE

PATENT PROTECTEDMOBILE OPTOMIZATION

TECHNOLOGY

1000+SMS CAMPAIGNS

AND MILLIONS OF SMS TRAFFIC

CONNECTIVITY TO60+ COUNTRIES AND

500+ WORLDWIDECARRIERS

50+MOBILE WEBSITES

PCICOMPLIANT

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THANK YOU!

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Brady MurphyVice-President, Mobile

Transcontinental Interactive416. 361. 3522 x379

brady.murphy@transcontinental.ca