PowerPoint Presentation

MODERNMARKETING

www.lsb.com

HI.

1@TODDLABEAU2LINDSAY, STONE & BRIGGS

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4DIGITAL & SOCIALFAMILY GUY WHO SWIMS, BIKES & RUNS

WHATWELLCOVERTODAY

1 MODERN MARKETING2SOME MAGIC

3EXAMPLES41116

The world is full of information. Theres tons of marketing and advertising going on all around people and its a mess. But there are also a lot of brands that are able to cut through this clutter. These brands have one thing in common. They matter.

MATTERMAKE IT

THEY STAND FOR SOMETHINGMEANINGFUL

THEY HELP USEXPRESS WHOWE ARE

THEY HELP US BE WHO WE ASPIRE TO BE

THEY STRIKEAN EMOTION

EMOTIONS DRIVE DECISIONS

Brands that matter can connect with people in an emotional way. Emotions have been proven to drive decisions at a subconscious level.

MODERNMARKETING

So how can you start to make your brand matter?

1Have a solid brand. (This presentation is not about that. Thats over here: www.lsb.com/branding-emotion) Once you have the basic emotional brand components in place and ready to go, you need a way to bring that brand alive in the market. Enter The Modern Marketing Campaign.

2Modern Marketing Campaigns are built to be nimble and are often fueled by a highly strategic and planned mix of PR and paid media behind a piece of content of social object that is placed in the marketplace. But what does that actually look like as a model?

3The model on the next slide demonstrates the 3 key issues that are critical to a modern marketing campaigns success. You can learn more about modern marketing campaigns on our LSB Marketing Toddcast here: www.lsb.com/toddcast-ep-1

CONTENTMODERN MARKETING

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CHANNEL PLANThe channel plan is a unique way to overlap media and messaging touch points with consumer sentiment.

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DISTRIBUTE & AMPLIFY

The distribution strategy is a real-time optimization loop designed to engage only the most successful touch points in the paid, owned and earned media framework.

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EXAMPLES

REI Opt Outside

SOMETIMES THE THING IS NOT THE THING

Art Institute of Chicago Van Gough BNB

Briggs & Stratton You.Powered.

190 MILLION EARNED IMPRESIONS

$86,000 SHATTERS $2,500 FUNDRAISING GOAL

RAISING MEN LAWN CARE EXPANDS TO 7 STATES

ALL IN 4 MONTHS

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Tomb Raider Survival Billboard

MODERN MARKETINGTAKESMODERN THINKING

THEGOODS

1 MAP THE JOURNEY2PLAN YOUR CHANNELS

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4DISTRIBUTIONLISTEN & AMPLIFYWant more? Reach out to us at info@lsb.com.

THANK YOU.

www.lsb.com