MoMoAthens Cross-Screen_Crossing Screens Chasm_by Andreas Constantinou

Copyright VisionMobile 2012

Crossing the screens chasm


Strategy definitionstrategy design, ecosystem positioning, product definition

Top-100 analyst blog4,000+ subscribers20,000+ monthly uniques90% mobile industry insiders

Mobile Megatrends seriesFollowing and analysing major trends in mobile

2

VisionMobile

Distilling market noise into market sense

Market mapsCompetitive landscape maps

HTML5and its impact to the mobile industry

Researchcompetitive analysis, commissioned research

Mobile Industry Atlas, 5th ed.1,700+ companies, 90 market sectors

100 million clubtracking successful businesses in mobile

Workshopsmobile industry dynamicsfor telcos and OEMs

Mobile Innovation Economicshow Internet business models are impacting telecoms and how to innovate in the age of software

The Android Game Planthe commercial mechanics behind Android and how Google runs the show

Developer Economics 2011:

How developers and brands are making money in the mobile app economy

Clash of ecosystemsmobile platforms and the battle for dominance


Trusted by industry brands

Clients

selected VisionMobile clients

2008-2012


It’s no longer about smartphonesKey ecosystems are expanding across 4 screens

Mac computers

iPhone iPad Apple TV

Chrome browser

Android Android tablets

Google TV

Windows, Office

Windows 8Windows Phone

Xbox

PC smartphone tablet smart TV

Source: VisionMobile


future20102005

Where did we come from?From converged networks to converged devices.

?one bill,

triple playone device,

1,000s of apps

vision

focalpoint

competebased on

price ofservice

number of apps

network device



Social circle

Developer ecosystem

User data

Services

User interaction design

Industrial design

Brand

experience roaming across screens

convergence = x

Where are we going?



Social circle

Apps ecosystem

User data

Service

User interaction design

Industrial design

Brand

Apple has led cross-screen experiencesApple leads by example, by delivering a consistent experience across diverse screens

Experience roaming

Ping

App Store

MobileMe

iTunes, AirPlay

iOS

Apple

Apple

iPod

iPhone

iPad

Mac

Apple TV

Across screens

?



2015

Ecosystems will lead cross-screen experiencesand experience roaming across many types of devices

one ecosystem, 10s of screens

ecosystems

experience roaming

20102005

one bill,triple play

one device, 1,000s of apps

network device

vision

focalpoint

competebased on

price ofservice

number of apps



Baby steps in TV apps: reality check

Source: http://reviews.cnet.com/8301-33199_7-57412464-221/from-amazon-to-hbo-go-to-youtube-app-availability-on-2012-tvs-compared-big-chart/


The evolution of TV apps

1. TV-only appsSpotify, Flickr, Twitter, Facebook

2. Mobile-only: EPGs, content listings, browsing appsZeebox, Flip.to, GetFlu, Miso

3. Companion apps (stream content, sync ads, browsing) i.TV, Fanhattan, AXS TV Fights app, Phunware)

“77% of TV viewers using a second device while watching TV” Google research, Aug 2012


Phone to TV: experience chasm

- From Personal to shared experiences

- From lean forward to lean back experiences

- From standalone to companion experiences


Phone to TV: industry chasm

Complex landscape: TV makers: Samsung, Sony . STB makers: Boxee, Roku, TiVo Platforms: Google TV. Broadcasters: Sky, ESPN

Fragmentation: 10s of platforms Samsung, Panasonic, Sharp, LG, Sony, Yahoo, Google TV, Boxee, InView, WyPlay, YouViwe, HBBTV

Usage most connect-ready TVs are not connected


The future of screens?


watch this space. 08. october. 2012

have your say: www.visionmobile.com/MoMo

Copyright VisionMobile 2012Copyright VisionMobile 2011

Knowledge. Passion. Innovation.

thank you!✔ get in touch: [email protected]✔ follow : @andreascon✔ we ‘re hiring!

Updated: 12 November 2010

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MoMoAthens Cross-Screen_Crossing Screens Chasm_by Andreas Constantinou

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