Marketing Marketing ManagementManagement

SUBMITTED TO:- SUBMITTED BY:- ANOOP R OHRI ABHISHEK

BANSALBHUPINDER PAL

SINGHARVIND ARORAARNAV KHARHYALJAIDEEP SHARMA

MOTHERDAIRYMOTHERDAIRY

HISTORYHISTORYMother dairy was set up in 1974 under

the operation food programming. It is know a wholly owned company

of the National Dairy Development Board(NDDB).

Milk markets and sells dairy products under the mother dairy brand like liquid milk, dahi, ice cream, cheese and butter.

It is one of the largest liquid plant in Asia.

Completely automate all function of the milk processing area ensures high quality,  reliability,  and safety. 

SWOT ANALYSISSWOT ANALYSISSTRENGTHS

* The major strength of the Mother Dairy is the different variety of Milks and a recognized BRAND name.• The increasing demand for these

products.• 62% market share in Delhi NCR

region.

WEAKNESSWEAKNESSScarce Mother Dairy OutletsLess Margin given to the Outlet

owners to match the existing competitors 

OPPORTUNITIESOPPORTUNITIESThere is a scope of business as there

is a demand for dairy products.Dairy should open more outlets to get

the maximum advantage of the demand.

Need to put more stress in the face-to-face direct marketing to reach to the customers

The increasing demand for these products presents a great opportunity for the Mother Diary to increase and scale up the production

ThreatsThreatsIncreasing competition from the

other brandsStrong supply chain management

by the competitors Strong marketing strategy by

competitors by offering the discount coupons to consumers and providing healthy commissions to the retailers

competitorscompetitorsAmulBritaniaNestleVitaVerkaBaskins RobbinsOthers

Vision & MissionVision & MissionVision - Provide quality food and

beverages to consumers at affordable prices while ensuring fair returns to the producers.

Mission - Mother Dairy’s heritage is intrinsically linked to the cooperative movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers. Our values reflect who we are & what we firmly believe in.

Total production of milkTotal production of milkTotal production of milk in India

is 630 million tones.India shares the 15% share in the

total of worlds production of milk.India's milk demand is likely to

increase to 170 million tones by 2020 from the current 105 million tones.

ConsumptionConsumptionIndia has reached the minimum

consumption of 250 gram per capita consumption per day

QUESTIONQUESTIONWhat strategies should mother

dairy use in it’s expansion in west and south ??

HOW TO PRECOURE HOW TO PRECOURE RESOURCES?RESOURCES?RURAL MARKETSLOCAL MARKETS

HOW TO ENTER INTO NEW HOW TO ENTER INTO NEW MARKKETMARKKET1. CHOOSE THE BEST WAY OUT.2. Know about customer needs3. Understand who your new

competitors4.Identify your potential sales

channels

STRATEGIES STRATEGIES MARKET RESEARCHPROMOTION STRATEGIESCOMPARISIONAWARENESS

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