mQhuba belgie 20141125v2

The Strategy Execution Network!

Shopping2020 & PIM [ Product Informa8on Management ]

Wim Griffioen Schelle België November 25, 2014

The Strategy Execution Network!The Strategy Execution Network!

Agenda

•  Qhuba / Intro

•  Shopping 2020 & PIM Expertgroep

•  PIM Enquete resultaten 2014

2 The Strategy Execution Network!


Qhuba profile

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•  Founded in 2008

•  Qhuba supports customers in turning Business Strategy into operation (business transformation)

•  Qhuba is a network-based organisation with 70+ senior professionals (partners, associates and employees) with proven track record in execution: “they have done it”.

•  Qhuba services include: •  Project and Portfolio Management •  Interim Management •  Executive Search (from operations up to CIO level) •  Enterprise Architecture •  Master Data Management •  eCommerce •  Payment and loyalty


Qhuba supports customers with the Transforma8on to Omnichannel Retailing

"""""""""

" " Qhuba Service""" " Non-Qhuba service"

BI / "Big Data"

MDM"

Customer Marketing"

Loyalty"

eCommerce"

Cards & Payment"

Supply Chain

Management"

Marketing"

BI / "Big Data"

Product"MDM"

Customer Marketing"

Loyalty"

eCommerce"

Supply Management"

Project and Portfolio Management"Interim Management"

Enterprise Architecture"Executive search"

The Strategy Execution Network! 4


The P-‐MDM (PIM) solu8on

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PIM Database

Product Informa8on Maintenance

Mul8 channel Publica8on (DB-‐Publishing)

Integra8on, Data QA & repor8ng

Product Onboarding via Web Portal

Call Centre

CD

Catalogues

Web

Brochures

Retail shop


Organisa9e / Processen / Systemen

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Systemen

Data

Processen

Organisa9e

Raci

Eigenaarschap

Gebruik


Qhuba customers

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Qhuba customers Qhuba PIM customers

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Shopping2020 + de PIM Expertgroep


Shopping2020 & PIM !

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"   Shopping 2020 "   Initiative by webwinkel Nederland "   Research (june’13 – april’14)

"   Outlook of BtB and BtC shopping in 2020 "   19 reports with over 1600 pages output have been created "   9 action programs have been defined

"   Action phase (may’14- feb’15) "   30 expert groups, including Product Information Management,

hosted by GS1 and chaired by Qhuba "   23 companies (manufacturers, wholesalers and retailers participating) "   PIM platform will continue in 2015 onwards with Qhuba as facilitator/

chairman

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The Strategy Execution Network!The Strategy Execution Network! 10



hBps://www.shopping2020.nl/Product_Informa9e_Management

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Product Informa9on Management

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2 voorbeelden Product Data

•  Food (www.cupasoup.nl)

•  Non-‐ Food (cup video)

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De 2014 PIM Enquete (NL)


PIM Enquete resultaten (NL)

•  Doelgroep / Respondenten •  PIM Stand van zaken •  Data kwaliteit / Governance •  PIM Voordelen / Toekomstvisie

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Doelgroep / Respondenten

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Aantal medewerkers

1 -‐ 10

11 -‐ 50

51 -‐ 250

251 -‐ 1000

> 1000

Online enquete -  Via GS1 & Shopping2020 &

Qhuba e-mail-lists

-  Doelgroep Datamanagers

-  110 respondenten ; verdeling qua bedrijfsgrootte : waarvan 55 volledig ingevuld

-  15 vragen over PIM wie, wat, waarom, wanneer en hoe


PIM Stand van zaken / regels

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0%" 10%" 20%" 30%" 40%" 50%" 60%"

Anders!

European Food Regulaties (1169)!

Energie labels!

Duurzaamheid-certificaten!

ISO certificaties!

Wereldwijde normen!

Regelgeving!


PIM Stand van zaken / invoer

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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Anders

Marktplaatsen

Geautoma8seerde content crea8on

Golden record principle

Externe data-‐pools

Datafeeds

Excel files

Handma8ge invoer

Verzamelen van Productgegevens


Data kwaliteit / Uitdagingen

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0% 10% 20% 30% 40% 50% 60% 70%

Anders

Product toepassingsmogelijkheden

Zoek gerelateerde data / keywords

Product iden8fica8e gegevens

Product referen8es (cross sell, alterna8even)

Product foto's / video's

Marke8ng teksten

Uitdagingen


Data kwaliteit / Who to blame ?

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0% 5% 10% 15% 20% 25% 30%

IT afdeling

Anders

Opera8onele afdelingen

Samenwerking tussen de IT afdeling en opera8onele afdelingen

Aparte product master data afdeling

Verantwoordelijk voor kwaliteit


Data kwaliteit / Hoe te verbeteren?

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0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Anders

Vooral gedreven door bepaalde vraag, zoals het halen van een kwaliteitsdrempel of een bepaald percentage van datagroei

Voornamelijk door een con8nu verbeterproces

Er is geen procedure opgesteld

Verbeteren Product Data


PIM Voordelen / Toekomstvisie

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0% 10% 20% 30% 40% 50% 60% 70%

Anders

Juiste, accurate berekeningen

Minder (onvoorziene) kosten

Hogere conversie en hogere omzet

Minder coördinerende inspanningen nodig

Efficiëntere zoekopdrachten en minder correc8es noodzakelijk

Eenduidige processen en workflow

Voordelen


PIM Voordelen / Toekomstvisie

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"   Product information is a key differentiator and is driving SEO, customer satisfaction and shopping basked value and also reducing returns, broken order processes, etc.

"   Rich, Complete, Correct, Consistent and Timely available product information is crucial to be successful on the web.

"   This impacts all parties in the value chain, from manufacturer up to distributor up to reseller and retailer.

Product Information

Goods

Orders

Financial

Manufacturers Distributors & resellers

Retailers Customers (B2B or B2C)

Product Information is differentiator in successful omnichannel strategy!

The Strategy Execution Network!The Strategy Execution Network! 26 26


Qhuba contact details!

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For PIM / Master Data Management: Jos Schreurs +31.6.533.529.45 [email protected]

Wim Griffioen +31.6.512.105.51 [email protected] <Het PIM rapport in Dec ontvangen? Stuur een e-mail naar Wim Griffioen> Creative Valley Orteliuslaan 23 3528 BA Utrecht The Netherlands www.qhuba.com

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