THE MUSIC VIDEO

THE MUSIC VIDEOTHE MUSIC VIDEO

THE MUSIC VIDEO

THE MUSIC VIDEOTHE MUSIC VIDEO

CONTENTSELF INTERVIEW

THE SONG

STORYBOARDS

THE REASON?

INTERLACED WITH IMAGES

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CONTENTNTS

POLLYANNA HOD HODSON

TALKS TO

POLLYANNA HODSON

S

ON

POLLYANNA HOD HODSON

TALKS TO

POLLYANNA HODSON ON 06

An interview conducted by Pollyanna Hodson, on herself, here we go.

So Pollyanna why have you made a ridicules music video?Well, Haha,It is funny, Its because Hahaha..Its bloody hilarious.I was thinking,I am always thinking,But I had this theory that my life would be a lot easier if I knew a musical instrument And I was a musician And I could sing And I would be able to get my point across a lot easier. Erm Because music is a lot more popular, its around you at all times, Like art is But it can be, Like.. Yeah, It can be overlooked.Where as music really gets in your head, And you get all like repet…Its one of those repetitive things,And errIt can really uplift you and inspire you.. Like the same way art can,But I am justBut I just think it is a lot more prolific in music just because it is that much more popular, erm.. So, Even though I am not a musician I wanted to be part of it.And.. I should probably introduce JalenJalenMy nieceShe’s like the same as me Well I’d say she wasShe’d say she wasn’tButShe’s elevenSo she is 10 years younger than meBut she has go the sameKinda thing where

We switch and change all the time,About what we are doingErmAnd what inspires usShe’s got her own YouTube channelWhere she has The Jalen Show and uploadsAll this stuffLike everythingAnything that is funnyShe will like remake with her mates or just by herselfAndAnd then put it up onto YouTube.ErmSo she has got a lot of social engagement with it.And YeahIt’s justI wanted to be the same as herWell I don’t want to be the same as her butI doWell we are the same.We’re the same.YeahBecause that is what I do.I don’t put stuff up on YouTube for social engagement and stuff but I exhibit stuff in the same…YeahI do always get my mate to watch what I am doingSo I think that is importantI think.So I made this video with Jalen becauseI reallyIn my head I’m one half of a collaborationI just haven’t found the other personI’ve alwaysI’veYeahSince I was 16 I have thought thatErmSoI wanted to collaborateJalens got as mental ideas as me but is not like…Its notIt’s more naiveAndI don’t knowIn the art world in art practice we are always, well why are you go-ing this why are you doing this why are you doing thisAnd

With her the reason is,The only excuse is Because it is fun And because it’s entertainingBecause itsYou knowIt’s something good to doHahaAnd I don’t think there is anything wrong with that explanationErm I kinda really like that explanationLikeI’mDoing itBecauseI can.Because I will AndBecause its funny,It will bring entertainment to peoplePeople will like itI’m not doing anything bad in the worldAnd YeahWhat else can I do?AndYeahBecause what else can you do butWhat you wantAnd make people happy from itI think that’sA prettySound ideaNot ideaPretty sound logicAnd an uncomplicated oneErmSo I gave her quite a bit of free rein of what we are doingLike she choose the songShe did a lot of the dance movesAndThe ideas aboutLikeBasically all of the kinda childishErmDance routine things where herI justJust there for the ride reallyI just did the stuff with the lights, the lights where my idea.Having a rave in the larder

YeahLike I have got some better logic than that though…What is your better logic?What is my better logic?HmmThis YouTube sensation thing is pretty funLikeIt’s a really good societyAnd a really good outletAnd I wanted it to be likeErmSort of modern phenomenaYou knowCouldn’tFeasibly do this at any other time than this yearI don’t thinkEspecially not with the songI couldn’tYeahThis is of the timeSo I errrHave done thisYeah wellThing isYouTubeYouTubeLets get on to YouTubeIt is amazingLikeThere is kids that have done this song that we have doneThere’s one in particular she has got 3 million hits.3 millionPeople have watched thatThat’s ridiculesWellLike So you’veReallyI think a lot of people underestimate the power of YouTubeEspecially in this societyIn this art collegeYou knowIt’s a bitYeahWow that is amazing, that is popular culture, watching stuff on YouTubeFunny stuffLikeYou could go to an art gallery to relax and stuff

And be contemplativeOr you could sit at home on YouTubeHahahaAnd watch some amazing stuffLike I have only just got into itButIt is so funnyLikeThe really really bad things are the best.Make it really really bad and it will be really funnySo and I have had I theory about bad artLike I have been wanting to make bad artNot that I know what bad art isObviouslyBecause you would have to know what good art is firstSo YeahI just wanted to make some thing that is really really bad that is re-ally really good, really really funnyThis isn’t very good logic is itButIts what it isYeah

What else has influenced this?There has been quite a lotI am just being really blasé about stuffAt the momentErmmmSoI made this YouTube phenomenonYeahI haven’t really said the point of itWell it is sort ofIt is sort ofI am subverting itI am notI amSort of taking the pissBecause it is rather ridiculesAnd it is one of those things You knowPeople say popular culture will cloud your mind, its gonna detract away from all the important stuff in the worldButSo I am sort of going ‘look at this ,this is ridicules’Everything is ridiculesWell everything is ridiculesI think everything in the world is ridicules

So why not make something really ridiculesBut PollyDon’t you think that It has kinda developed You practice has developed in this wayLikeLead straight up to this point?And that the reason that you are doing it is becauseIt’s like a little party at the end ofYour degreeErrYeahHahaWell it is the sum of everything I have doneBecauseYeahIn first year I was doing performative stuffIt was all sort of childish and naive and escape and running awayAnd stuffSecond yeah we can call that off that was a ridicules yearAnd this year I’ve just been trying to get through the confusionYou knowHmmGetting through the confusion?I think a lot of it showsYeah I think it isIt is It is the answer to all the problems that I have hadThroughout the yearsOf my art practiceLike I love my telephone boxes and stuff but I cannot display them Because it’s a live thingBut in this formatThis music video formatIt’s like perfectBecause you view it as it is being viewedNo not as it is being viewedLike that is the way you are meant to view itLike on a computer or on a TV screenThat’s the way you view itYou don’t view it liveErmBecause it is a lot of editing it is not a live performance is itIts Broken upInto like 2/3 second chunks like A new scene a new scene a new sceneAnd it

It’s actually likeAt 30 frames per secondWhich is 20% faster than real lifeSo you are getting bombarded with all this informationWhich is what I have beenErmDoingMy practice aboutBut it is also really expressive and reallyErm emotive and ermIt goes with the musicJust say likeIn my headI am using music and the worldAs like the same thingAnd thenYeahMusic and the world combine because music is part of the worldErm soThe music videoAll this information all this emotive stuffGoing along with the musicAnd I think that it is the same as what art isBecause artsNoArts the same because it is emotive, it goes along with the world But music I part of the worldSo yeah I think it all becomes the same thing YeahMusic and the world and dancing your little head offEverything is niceWell everything is bad but everything is nice.

Do you think you are going to continue making music videos Polly?I like it that it is 3 minutes longAnd you are just subjected to like Blah blah blahIts just niceI don’t know if it should always have pop music on itI probably made it have pop music on it to make it more relevantOr just to make it coolMore ridiculesMore hilariousBecause it is a hilarious songAnd yes of course we does!’Who says thatRidicules music artist say that.It’s just funny

HahahaYeah I could just have any old sound couldn’t II don’t even need soundBut I like the soundBecauseIt adds another level doesn’t itIt makes the bombardment moreExtremeIts like with a music videoLike you have got the beatsIt can be like 3 beats going at onceAt in some timesLyrics on top of thatAnd then you have this music video that then changes every like 3 secondsSo I think itsThat’s my perfect format For my workLike multiple layers and a lot going onAnd this is like the simplest way I can do itI could just make a proper big messBut then it wouldn’t be funnyThe way I have done itIt is still funnyAnd really engaging becauseIt’s hilariousI hope everyone thinks it is hilariousI cannot even think about it without laughingHahahaIts ace

Continuation of discussion at vimeo....

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THERE SHOULD BE SOMETHING LIKE A POP CHART FOR ART

I THINK

THERE SHOULD BE SOMETHING LIKE A POP CHART FOR ARTTHERE SHOULD BE SOMETHING LIKE A POP CHART FOR ART

THERE SHOULD BE SOMETHING LIKE A POP CHART FOR ARTTHERE SHOULD BE SOMETHING LIKE A POP CHART FOR ART

THERE SHOULD BE SOMETHING LIKE A POP CHART FOR ARTTHERE SHOULD BE SOMETHING LIKE A POP CHART FOR ART

AIM:

1MILLION HITS ON YOUTUBE1 MILLION HITS ON YOUTUBE

1MILLION HITS ON YOUTUBE1 MILLION HITS ON YOUTUBE

KE$HA

‘We R Who We R’

KE$HA

‘We R Who We R’

Hot and dangerousIf you’re one of us, then roll with us‘Cause we make the hipsters fall in loveAnd we’ve got hot-pants on enoughAnd yes of course because we’re running this town just like a clubAnd no, you don’t wanna mess with usGot Jesus on my necklace

I’ve got that glitter on my eyesStockings ripped all up the sideLooking sick and sexy-fiedSo let’s go-o-o (Let’s go!)

[chorus]Tonight we’re going hardJust like the world is oursWe’re tearin’ it apartYou know we’re superstarsWe are who we are!We’re dancing like we’re dumbOur bodies go numbWe’ll be forever youngYou know we’re superstarsWe are who we are!

DJ turn it upIt’s about damn time to live it upI’m so sick of being so seriousIt’s making my brain delirious!I’m just talkin’ truth

I’m telling you ’bout the s— we doWe’re sellin’ our clothes, sleepin’ in carsDressin’ it down, hittin’ on dudes (HARD!)

Lyrics

I’ve got that glitter on my eyesStockings ripped all up the side

Looking sick and sexy-fiedSo let’s go-o-o (Let’s go!)

[chorus]Tonight we’re going hard

Just like the world is oursWe’re tearin’ it apart

You know we’re superstarsWe are who we are!

We’re dancing like we’re dumbOur bodies go numb

We’ll be forever youngYou know we’re superstars

We are who we are!

DJ turn it upDJ turn it upDJ turn it upDJ turn it up

Tonight we’re going hardJust like the world is ours

We’re tearin’ it apartYou know we’re superstars

We are who we are!

We’re dancing like we’re dumbOur bodies go numb

We’ll be forever youngYou know we’re superstars

We are who we are!

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FAN INSPIRED MOVESFAN INSPIRED MOVES

FAN INSPIRED MOVESFAN INSPIRED MOVES

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EVERYONE LOVES A MUSIC VIDEO.EVERYONE LOVES A MUSIC VIDEO.

EVERYONE LOVES A MUSIC VIDEO.EVERYONE LOVES A MUSIC VIDEO.

EVERYONE LOVES A MUSIC VIDEO.EVERYONE LOVES A MUSIC VIDEO.

EVERYONE LOVES A MUSIC VIDEO.EVERYONE LOVES A MUSIC VIDEO.

Art is diverse, emotive and responsive to the world.

Music videos are diverse, emotive and respon-Music videos are diverse, emotive and responsive to the music.

Music videos are diverse, emotive and responsive to the music.

Art is diverse, emotive and responsive to the world.

Art is diverse, emotive and responsive to the world.

Music videos are diverse, emotive and respon-

Music is in the world.

Music videos are diverse, emotive and responsive to the music.

Art is diverse, emotive and responsive to the world.

THE YOUTUBE SENSATIONTHE YOUTUBE SENSATION

THE YOUTUBE SENSATION

“They (teenagers) frequently use music and other popular culture as a system of signifiers to help them explore their identities, their sexuality, and their val-ues” (Jennings, D (2007) Net, Blogs and Rock’n’Roll. London. Nicolas Breadley Publishing. P 186.

Teenagers and younger are very socially aware of themselves and desire the need to fit in seamlessly with there peers, through the internet and new tech-nologies they are being tested on more levels than previous generations, a web presence is required to be part of an international popularity game. Having several hundred friends on Facebook and hits on YouTube is the social norm among the youth of today on top of the social norms that have been forever present. I don’t want this to sound like an added pressure although I think in some ways it is for the most part an expression and a social learning experiences as they recreate and invent there own take of there passions in all ways. The most pro-lific and prevalent in young girls is singing and dancing along to their favourite pop single. Which every girl always has done, with YouTube with their tag line ‘broadcast yourself’ opens the world of talent and competitiveness to another level, by raking up views all over the world.

Their has been cases of the success of the home videos exploding into a full time career, in recent phenomena’s kids such as Justin Beiber have been scouted by music producer and record companies off the back of the success of their YouTube presence. It is a modern dream for teens of the day to have this break through success. In the case of Rebecca Black she had the drive and the money to record and make her own song and video with featured rappers at the age of 13. The effect of this video within a week of uploading on to YouTube was unknown before; it quickly spread all over the world making her famous to an unprecedented level.

My niece, Jalen, is eleven years old. Her hobby is making and uploading videos onto YouTube. Her dream is to get a million hits, and then a billion.She interpretates everything she sees and likes, from the Jeremy Kyle show to music videos as well as exercise classes and tutoring languages.

I see a lot of my own confusion on how to view, respond and interoperates the many things around us, through her switching and changing her interests and roles the way that I do frequently, though watching her I have realised the deficit on our part of being able to keep our attention steady. In a world of so much interest how can we stay coherent, in a straight line, with a constant goal?We are moving through one fad/craze into another searching for the relevance and definition of our time, the moment. Who are we right now and what should we do?

THE YOUTUBE SENSATION 57

OUR COMPETITORS

LittleMissLovelysxx

number one competitor at 3 million hits

MUSICVIDBUDZ

over 800,000 views

MattyBRapsRap version at 6 and a half million hits!

OUR COMPETITORS

THE FAN

VIDEO

Everything I want and wish it to be.

A collaboration. With someone who will take it for what it is and enjoy it without a question of meaning and relevance. In that way the performance will be natural and relaxed.

A medium of the era.The internet, video editing and the music video where everything is viewed 20% faster than real life and is ever-changing, not just what is in fashion but by clipping to another shop every 3 seconds on average.

A hilarious jokeIt is comedy entertainment, in no way meant to be studied seri-ously. It is joining in, in a game that is about showing interest and inspiration from culture around us.

A social enterpriseIt is going world wide, will be liked, disliked and commented on by everyone within the sphere.

An expression of confusion.Ever changing and travelling with the times never having a fixed idea or concern. playing

An expression of freedom.Dancing like no one is watching

Link to naivety Childish perspective and escapism

Really badLike so bad it is good…. The song is awful so the video is awfull.

Unlike anything else in the show.

THE FAN

VIDEO

THE FAN

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