Music Video AnalysisJebba Ali

Conventions usedAriana Grande Love Me Harder

The artist is shown in the video and performing towards it so it's a performance

The video is about 4 minutes longEven though it is a pop song it isn't the

usual pop song it has quite musky dark warm tones

There are a different camera techniques and angles used.

The lyrics don't really match with the movements of the artists she is just along sat down and seen as a sexy character.

Only two settings are used in this music video.

Taylor Swift - Blank Space

● She is the only one performing to the camera but there are others involved

● This is the usual pop song it has very bright colours and different settings

● There are many different outfit changes● Also there are many camera techniques

being used and so on● The lyrics match the music video footage● There are different emotions used, its

positive first and happy then it's bold and strong powerful quite violent.

Camerawork And EditingAriana Grande - Love Me HarderThere are many different shots and camera angles used in this, however there are a few shots that are used much more frequently, for example the mid shot this is used quite a few times to show the main characters more for example because they are singing to the camera - arianna grande her facial expressions are on show more, the song has different tempo’s throughout the song, when the song is more slow and sensual the editing is also slowed down to match with the speed of the song and when the song fastens so does the movements of the artists and editing along with it

Taylor Swift - Blank Space

In this music video there are many different camera angles shots and angles used also in this, there are 360 shots pans, and dolly movement of the camera these are used when the artist Taylor Swift is walking across the room for example or in her dress, this shows her movements and shows them continuously so this will help with the storyline she is trying to show, there are other shots that are used as well for example extreme close up shots of her eyes opening, but looking fierce, the song temp is not too fast and slow it’s a id paste but you can hear a bass beat every second ends the editing uses straight cut to a different scene which matches the beat of the song.

GenreAriana Grande Love Me Harder Both genres are pop, this one is pop and also includes some elements of r&b to the conventions of a R&B music video, the women that are starring in the music video itself they show a lot more skin in the video’s this attracts the men more i believe, also the songs are quite slow or sometimes a little upbeat with a slow melody, and also it is highly common that the songs all have something to do with love especially by the female genre. so overall the video for ‘Love me harder’ by Ariana Grande does include these elements in the music video because the song is quite slow, along with her wearing minimalist clothing.

Taylor Swift - Blank Space

Taylor Swift's song is purely pop and holds the conventions and generics of this, it is upbeat and catchy, and also the chorus is repetitive, the music video is full of bright colours which is one of the conventions of pop music video’s is there is a dominant female with a male performer, and also female artists are more common in the pop industry, and there are many many outfit changes in this, alos everything is quite exaggerate and not really a reality side of life, and also pop music video’s are frequently about love or breakups.

Narrative and PerformanceAriana Grande Love Me Harder

There isn't really a storyline to this music video it is different shots of the artists alone then near the end they are together, this has more performance elements to it rather than a narrative, they don't have outfit changes along with the settings there aren't a variety of them, the artists just performs and sings to the camera rather than showing a story

Taylor Swift - Blank Space

This is a narrative based performance, from start to finish the female artist; Taylor Swift is describing her relationship and boys in general and how ‘boys only want love if it’s torture’ this shows both her sides of her personality in a relationship, there are also performance elements to this at the beginning she is perceived as sweet she is wearing a long dress and spinning in from the the camera walking down stairs then near the end she is performing to the camera revealing her to her side if you cross her she looks like a psychopath with mascara running down her face like she just had a break down and pretty much looking crazy.

Representation and Ideology Ariana Grande Love Me Harder There are many representations and with meanings to behind things in this video, for example the female artist is alone and she’s in a dark musky setting, this can represent depression the feeling of being alone because the song is about a relationship that isn't working right, and also showing her sadness you could tell by her facial expressions, her makeup is in warm tones and quite basic, this shows some innocence and purity to her but her clothing is quite minimalistic so this could represent that she holds courage and is proud of her body. the other artists which is the male is seen wearing all black also in a dark area with shadows, This can symbolise his two sides to him and how he doesn't want to go perhaps it’s still hanging there behind him and he’s reflecting just like how his shadow is behind him there, so it still shows the relationship isn't working from his side either the lyrics are about the relationship.

Taylor Swift - Blank Space In this music video because it is a story line as well as performance there is loads of ideas in this with loads of meanings behind this and also about her as a person which she also reveals in this music video because she writes from past experiences, at the beginning she is wearing black, and she is sat on a bed holding a white cat this black shows her strength and her power she is also wearing red lipstick which represents love which she was looking for as well as supporting the representation of having power with the contrast of the white cat and bed this shows her innocence and purity so like a balance, she is placed in well lit lighting and in the centre of the shot implying she is the centre of attention, she is also seen as a mysterious type wearing all black in mansion then a guy comes along and she put her hand out singing the lyrics ‘ wanna play?’ inviting him into her brain presumably and into her personality, she is then wearing more colourful clothes after he comes into her life representing he brought joy and she is happy however through the song there is a strong contrast then she is seen on the floor performing to the camera with mascara running down her face which represent the tears she was crying which stained however that she has courage and strength because she is still there performing and taking revenge.

InstitutionsAriana Grande Love Me Harder

This song came from her album called ‘my everything’ this was released by republic records back in 2014, the genre this includes is pop and r&b, the cover over the album also matches the song for this because it is also in dark colours and tone, Scott Braun is the producer of this.

Taylor Swift - Blank Space

Taylor Swift is a singer and a songwriter, she started her career from the age of 14 being signed onto a independent label big machine records, then at the age 17 she had a big hit, this song is from her album 1989, the producer behind this is named Max Martin.