Music Video Purposes Analysis Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience The Overtones Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist) Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience Promotional ‘Saturday Night At The Movies’ was The Overtones 3 rd studio album, released 4 th November 2013. The Overtones promoted their album before its release by advertisements on radio/TV via performances on TV shows singing new singles that would be on the album. After the release of the album, they promoted it even further by carrying on http://www.theovertones.tv/home.htm?force=show The Overtone’s promoted their album release by tweeting responses to their fans and tweeting about the release and events/appearances they would be making to promote their album. They also did this by advertising their new album on their website.
Transcript
Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audienceThe Overtones
Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience
Promotional ‘Saturday Night At The Movies’ was The Overtones 3rd studio album, released 4th November 2013. The Overtones promoted their album before its release by advertisements on radio/TV via performances on TV shows singing new singles that would be on the album. After the release of the album, they promoted it even further by carrying on with TV/radio appearances and CD signings in HMV’s across the country. They also promoted their attention across the media by being apart of the show to switch on the Christmas lights at The Trafford Centre in 2013, after doing a CD signing.
http://www.theovertones.tv/home.htm?force=showThe Overtone’s promoted their album release by tweeting responses to their fans and tweeting about the release and events/appearances they would be making to promote their album. They also did this by advertising their new album on their website.
Extension of income
They completed a tour not long after the albums release, which was also advertised by a leaflet that came alongside the album,
http://www.theovertones.tv/live.htmThe Overtones advertised their tour by their own website, and via concert website such as Ticketmaster and GetMeIn. They also promoted their tour by mentioning it on TV/radio appearances.
advertising the dates for each city. This tour lasted from December 2013-March 2014. They are also due to support Cliff Richard on tour in May 2014.
Extension of outlets
The Overtones’ merchandise store announced that they would be selling their album with a special ‘Mothers Day’ message off the boys personally. Their store also sells their previous albums, T-shirts, mugs, aprons, signed cards, tea towel and bags all with The Overtones logo and or a picture of the boys on.
Synergy Their store also sells their previous albums, T-shirts, mugs, aprons, signed cards, tea towel and bags all with The Overtones logo and or a picture of the boys on.
Music Video Purposes Analysis
Producers strategies
The overall strategies for promoting The Overtones album and the band itself, was TV interviews and Radio appearances. By appearing on TV, they were boosting their profile by appealing to more age ranges with the selection of songs they sang. Their genre is mainly doo-wop 60’s songs that they remake into modern day but they also cover current artists such as Maroon 5, Adele and Daft Punk.
https://www.youtube.com/watch?v=mivgxQNP9Gs - Daft Punk
