Questionnaire Results

Altogether 30 people, 12 boys and 18 girls completed our questionnaire that we produced.

For this question the answers varied. From the results we found that ‘R&B’, ‘Pop’, ‘Alternative R&B’ and ‘Rock’ were all the most popular choices.

There was also some categories that received 0 votes. These were ‘blues’ and ‘folk’. A reason for this could be that the younger generation that we questioned listen to the mainstream media and radio such as Radio 1 and Kiss 101. These radio stations do not feature ‘blues’ and ‘folk’

very often which could mean that the younger generation would not listen to it.

In this question the participants could choose multiple answers. We found that Bars/Clubs were the most popular answer. Other answers such as Streets and a Beach were also popular. However, Forests/Outdoors did not receive any votes which shows that it does not appeal to our target audience.

Before we gave the questionnaire to the participants we presented them with our music video idea. The questionnaire then asked first what they thought of the idea, then what they would improve about the idea and any criticisms. Our results showed that most people liked the idea and didn’t give any criticism. Also, lots of people said that they liked the artist that we had chosen and enjoyed many of his songs and that they think the visualisation of the song worked well with the lyrics.

Suggested improvements included concepts such as incorporating black and white shots and using different and interesting camera angles throughout the video.

We also asked the participants what they would do if they were to create the video. Their answers were very similar to ours and included a male protagonist in a nightclub switching from girl to girl.

Before carrying out this research we had not yet fully decided on one plotline or locations for our video so this questionnaire as helped greatly.