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MIS in ActionMIS in Actiony In 2005, Wal-Mart attained more than $285 billion in sales ± nearly one-
tenth of retail sales in the U.S. ± in large part because of its Retail Link
System, which digitally links its suppliers to every one of Wal-Mart¶s 5, 289
stores worldwide. As soon as a customer purchases an item, the suppliermonitoring the item knows to ship a replacement to the shelf.
y Every time a dress shirt is bought at a JCPenny store in the U.S., the record
of the sale appears immediately on computers in Hong Kong at its supplier,
TAL Apparel Ltd., a large contract manufacturer that produces one in eight
dress shirts sold in the U.S. TAL decides how many replacement shirts to
make, and in what styles, colors, and sizes, and then sends the shirts to each
JCPenny store. JCPenny¶s shirt inventory is near zero, as is the cost of
storing it.
2
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y Information and Technology ± Essential to Business!
y Think of the airline industry
y Search for current low prices
y Reservations
y Frequent flier programs
y Communications
y
Partnerships (EX: American Airlines Plus Citibank)y Information and Technology enables much of this
experience.
3
MIS in ActionMIS in Action
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Human Vs Computers
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MIS 715 Eaton Fall 2001 5
Why Study IS?y Information Systems Careers
y Systems analyst, specialist in enterprise resource planning (ERP), database
administrator, telecommunications specialist, consulting, etc.
y Knowledge Workersy Managers and non-managers
y Employers seek computer-literate professionals who know how to use
information technology.
y
Computer Literacy Replacing Traditional Literacyy Key to full participation in western society
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y What is the role of information systems in today¶s competitive business environment?
y What exactly is an information system? What do managers need to
know about information systems?
y How are information systems transforming organizations andmanagement?
y
How has theInternet and
Internet technology transformed business?
y What are the major management challenges to building and usinginformation systems?
What will I lear n?
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1. Design competitive and effective systems
2. Understand system requirements of global business
environment
3. Create information architecture that supportsorganization¶s goal
4. Determine business value of information systems
5. Design systems people can control, understand and usein a socially, ethically responsible manner
M anag ement C halleng es
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What is IS?
A set f i terrel te c e ts t t c llect ( r retrie e),
r cess, st re, istri te i f r ti t s rt ecisi
i c tr l i r iz ti .
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yData: Streams of raw facts representing events such
as business transactions
y Information: Clusters of facts that are meaningful
and useful to human beings in the processes such as
making decisions
Data Vs Information
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Data and Information
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INPUT OUTPUTPROCESS
FEEDBACK
Activities in an Inf r ation S stem
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Fun tions of an Information Syst m
Figure 1-3
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MIS 715 Eaton Fall 2001 13
Data Manipulation
yExample: customer survey
y Reading through data collected from a
customer survey with questions in various
categories would be time-consuming and
not very helpful.y When manipulated, the surveys may
provide useful information.
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y
Generating Informationy Computer-based ISs take data as raw material, process it,
and produce information as output.
Inp t-pr ocess-o tp t
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Data, Information, and Systems
Figure 1.2 Chara ter istics of usef ul information
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Definitions
y What Is a System?
y System: A set of components that work together to achieve acommon goal
y Subsystem: One part of a system where the products of morethan one system are combined to reach an ultimate goal
y Closed system: Stand-alone system that has no contact withother systems
y Open system: System that interfaces with other systems
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Fi r e .6 omponents of an inf or mation s stem
Components of IS
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MIS 715 Eaton Fall 2001 18
Stages of Data Processing
y The Four Stages of Data Processing
y Input: Data is collected and entered into computer.
y Data processing: Data is manipulated into information using
mathematical, statistical, and other tools.
y Output: Information is displayed or presented.
y Storage: Data and information are maintained for later use.
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Business Processes
Information Processing Acti ities
Business Value
Management Acti ities
Su lyChainManagement
Enterpr iseManagement
Customer Management
KnowledgeManagement
DataCollectionandStorage
TransformationIntoBusinessSystems
Dissemination
Planning Coor dinating Controlling Modeling andDecision Making
FirmProf itability
and
StrategicPosition
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y Sales and marketing
yManufacturing
y Finance
y Accounting
y Human resources
Major Business Functions
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Key Elements:
y People:Managers, knowledge workers, data
workers, production or service workers
y Structure: Organization chart , groups of specialists,
products, geography
Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
Or ganizations
WHY INFORMATION
SYSTEMS?
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y Operating procedures: Standard operating procedures
(SOP, rules for action)
y Politics: Power to persuade, get things done
y Culture: Customs of behavior
Or ganizations
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Levels:
y Senior managers: make long-range strategic decisionsabout products and services
y Middle managers: Carry out the programs and plans of senior management
y Operational managers: monitor the firm¶s daily activities
Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
Management
WHY INFORMATION
SYSTEMS?
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Tools managers use to cope with change
y Hardware: Physical equipment
y Software: Detailed preprogrammed instructions
y Storage: Physical media for
storing data and the software
Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
Computer Technology
WHY INFORMATION
SYSTEMS?
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Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
CONTEMPOR ARY APPRO ACHES TO INFORMATION
SYSTEMS
Figure 1-
Technical
Approaches
ehavioral Approaches
Management
Science
Operations
Resear ch
Sociology
Economics
Computer
Science
Psychology
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y Communicate and collaborate
y Access information
y Participate in discussions
y Supply information
y Find entertainment
y Exchange business transactions
Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
TOW ARD THE DIGIT AL FIRM
What You Can Do on the Internet?
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y Flattening organizations
y Separating work from location
y Reorganizing work-flows
y Increasing flexibility
y Redefining organizational boundaries
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TOW ARD THE DIGIT AL FIRM
New Options for Or ganizational Design
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Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
Figure 1-10
TOW ARD THE DIGIT AL FIRM
Flattening Or ganizations & Information Systems
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Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
Figure 1-11
Redesigned Work Flow For Insurance Underwr iting
TOW ARD THE DIGIT AL FIRM
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y Electronic commerce
y Electronic business
y Digital market: Information systems links, buyers
and sellers to exchange information, products,
services, payments
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TOW ARD THE DIGIT AL FIRM
The Digital Firm
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Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
TOW ARD THE DIGIT AL FIRM
Customers On-line marketing On-line sales Built-to-or der products Customer service Sales for ce automation
Suppliers Procurement Supply chain management
Business par tners Joint design Outsour cing
Remote off ices and work groups Communicate plans and policies Group colla oration Electronic communication
Scheduling
Factor ies Just-in-time production Continuous inventor y
replenishment Production planning
ELECTRONIC BUSINESS
Electronic Commer ce
THE EMERGING DIGIT AL FIRM
Figure 1-12
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y Internet links buyers, sellers
y Lower transaction costs
y Goods and services advertised, bought, exchangedworldwide
y Business-to-business transactions increasing
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TOW ARD THE DIGIT AL FIRM
Electronic Commer ce
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y Electronic Business: Executing all the firm¶s business processes with Internet technology
y Intranet: Business builds private, secure network based on Internet technology
y Extranet: Extension of intranet to authorized
external users
Management Information Systems 8/eManagement Information Systems 8/eChapter 1 Managing the Digital FirmChapter 1 Managing the Digital Firm
Electronic Business
TOW ARD THE DIGIT AL FIRM