myhr.guruAdvising Your Workplace Needs
Rising Workplace Concerns
Glassdoor review
Medium post on Uber experience
NY Times Opinion Article
● We’re in a social climate where concerns want to be heard
● Big changes need to be made in tech culture and developing a voice is the first step
● Recent scandals at Uber & Google give us insight into current conditions
● Sites like Glassdoor & Medium allow for the airing of companies’ dirty laundry
Market Space
● Around 15,000 startups in the SF Bay Area alone
● Half of these startups have less than 30 employees
● Typical size to hire an HR representative is ○ 40 employees
● Average cost/salary of an HR generalist is 70k /year
Startups in SOMA
Is there representation out there?
● Employees at startups feel that they do not have advocates that look out for them.
● Employees feel unsure of how to talk about or approach issues in the workplace.
○ Would these employees feel more comfortable if they had access to a Human Resources specialist that was dedicated to their needs?
○ Would current HR representatives want to provide assistance to employees not within their own company?
myhr.guru
myhr.guru puts you in direct contact with experts
● Build skills and confidence to take back to your workplace
● Have one-on-one conversations with seasoned HR specialists
● Privately message experts via a mobile app
● Experts support the community (and get paid)
Persona Name Persona Characteristics
Peeved Genevieve In her mid-30s; goes on weekly hikes with her two dogs; minored in Art History at Stanford; Project Manager at a Bay Area startup.
Passionate about her job:● Loves the opportunity to work for one of her favorite companies.
Has concerns about upper management’s organization:● She didn’t receive feedback on her quarterly goals, despite the quarter
ending 5 weeks ago.
Is unsure about how to approach this concern:● She typically reaches out to her manager regarding concerns, but since her
company does not have an HR team she thought she would schedule a 1x1 with her manager.
● Her manager has been avoiding her meetings, continually rescheduling.
Persona Goals
● Wants to make the Senior role (both a pay and status bump)● Wants the confidence to speak up for herself and show that her work has
proven her dedication to the role.
Persona Name Persona Characteristics
Startup Sam In his early 20s; wears green Crocs to the office three days a week; dropped out of Carnegie Mellon a week into his 2nd semester; CEO and Co-Founder of a Silicon Valley startup.
Busy, busy, busy● Doesn’t have time to discuss new health plans with employees● Forgot to show the sexual harassment webinar he paid for because he
was flying to meet clients● Has 60 unread Slack messages from a team of 12
Hesitant about how to approach serious claims● His Director of Marketing came to him about a salary adjustment● His VP of Engineering said that she overheard the CFO make a
derogatory remark
Frustrated and concerned:● Due to a limited budget, he can’t hire an HR Generalist until mid next year
Persona Goals
● Wants to foster a fun and laid-back culture for his employees● Really wants to stay within the budget the VCs gave him● Wants his face on the cover of Forbes
Subscribe for personalized support
● Individual customers can subscribe for personalized advice via chat○ Monthly fees give unlimited access to HR Reps○ And unlimited Community posts
● Small businesses can subscribe to have their employees use the service○ Unbiased responses from HR experts○ In conjunction with HR experts, myhr.guru can work with
businesses to resolve disputes
Dedicated to helping you
● Other HR platforms include suites that try to incorporate all facets of HR: payroll, hiring, etc.
● myhr.guru is a simple solution that only wants to help you - the employee
● Dedicated to personal & professional development
1st employee-focused advice app
● With the growth of advice apps: conversational, emotional support, therapy, doctors
● myhr.guru will be the first to be employee focused
Identify Advocates● Identifying groups and organizations to gain support:
○ womenwhotech.com■ Nonprofit organization, to bring together talented and renowned
women breaking new ground in technology.○ startout.org
■ A Private Online Community To Fully Support the LGBTQ Entrepreneur
● Attend events:○ Sf17.techinclusion.co
■ Tech Inclusion is where the tech industry comes together to drive solutions to diversity and inclusion
Landing Page MVP
MVP● Before building all of the
features that would make this possible, I’ll need to show that there’s interest in the product itself.
● I’ve built a Proof-Of-Concept landing page for the product myhr.guru.
● http://myhr.guru
Features & Timeline
User Flow
Sign Up
Tutorial Screens1, 2, 3
App Launch
Sign In
ExpertsHome
Community
Account
Nav Bar
Ask Question
Question Flow 1, 2, 3 Payment
PaymentSuccess
View responses & Message Experts
Search Filter
Post Question
View Community Questions
View Profile
Experts
Expert Home:● Ask a question● Access open and closed
questions
Go through a question flow
Chat with your expert● Attach images, files
Pay flow
Community
Community Home screen● Search / Browse
○ Filter search results
● Ask the community a question
Post community questions● Like or reply to questions
View Profiles of experts or community members
OKRs & ThemesObjectives Key Results
Give employees access to create better workplace experiences
● 500 registered users● 2,000 downloads● MAU at 125
Develop trust by providing expert advice
● Bring on 10 HR experts from 3 states● Respond to 90% of all community posts● Grow paid subscriptions to 25% of
registered users● Resolve 95% of paid subscribers
personal questions
Build an active community with quality content
● Have 25% of users post or respond to community within first 7 days of sign-up
Theme 1 Streamline onboarding process
Theme 2 Award maximum value to paid subscribers
Theme 3 Optimize HR Expert experience
Product RoadmapThemes Q1 Q2 Q3 Q4
Streamline onboarding process
Award maximum value to paid subscribers
Optimize HR Expert experience
p0 (app) Sign up / sign in screen
p0 (app) My Account screen
p0 (app) Private chat between customer and HR expert
p0 (app) Ask an Expert a question screen
p1 (app) Edit profile bio
p0 (app) Community Screen
p1 (app) Community Question Screen
p1 (app) Community profile features (flare, badges, etc.)
p1 (app) Ask the community flow
p2 (app) Community profile screen (show flare, bio, credentials)
p0 (web) Sign in for experts
p0 (web) Private chat between HR expert and customer
p1 (web) Features to private chat (attachments, photos)
p1 (web) Edit profile bio
p3 (web) Pay Experts screen
p2 (app) Ask a question flow
p2 (app) Onboarding: fill out information about yourself
p3 (app) Open questions screen
p3 (app) Closed questions screen
p3 (app) Onboarding screen(s)
p3 (app) Add/change profile photo
p1 (app) Search Community
p3 (app) Contact Customer Support
Trello Board
Conclusion
Build the app that helps employees
● To create better experiences in the workplace
● More confident employees, means happier and more productive employees
● Build the app that fosters care
● Potential for employers to subscribe to the service
○ Inexpensive compared to hiring a full-time HR rep
Questions?
Resources
● Icons from Noun Project by:○ Tong Chalita○ Tereza Moravcova○ i cons○ Icon Depot○ Landan Lloyd○ Rajive○ Gregor Cresnar