+ All Categories
Home > Technology > NAS Magna E Car Presentation 20100726

NAS Magna E Car Presentation 20100726

Date post: 04-Aug-2015
Category:
Upload: michael-reed
View: 1,577 times
Download: 1 times
Share this document with a friend
Popular Tags:
7
Defining the Supply Chain: Gaps and Opportunities Michael E. Reed, General Manager, Magna E-Car Systems Battery Divisions Building a U.S. Battery Industry for Electric Drive Vehicles: Progress, Challenges, and Opportunities July 26, 2010
Transcript
Page 1: NAS Magna E Car Presentation 20100726

Defining the Supply Chain: Gaps and OpportunitiesMichael E. Reed, General Manager, Magna E-Car Systems Battery Divisions

Building a U.S. Battery Industry for Electric Drive Vehicles:Progress, Challenges, and OpportunitiesJuly 26, 2010

Page 2: NAS Magna E Car Presentation 20100726

22010-07-26 Michael E. Reed Disclosure or duplication without consent is prohibited

Magna Global Presence

~ 74,000 People | 25 Countries | Global Facilities 316 | $17.4 Billion (2009 Sales)

(As of September 2010)

Facilities | 122Employees | 26,400

Facilities | 122Employees | 26,400

US + CANADA

Facilities | 33Employees | 12,500

Facilities | 33Employees | 12,500

MEXICO + SOUTH AMERICA

Eastern Europe Facilities | 26Total Employees | 5,750

Western Europe Facilities | 106Total Employees | 22,800

Eastern Europe Facilities | 26Total Employees | 5,750

Western Europe Facilities | 106Total Employees | 22,800

EASTERN + WESTERN EUROPE

Facilities | 3Employees | 100

Facilities | 3Employees | 100

AFRICA

Facilities | 37Employees | 4,800

Facilities | 37Employees | 4,800

ASIA

CANADIAN COMPANY FOUNDED IN 1957

Page 3: NAS Magna E Car Presentation 20100726

32010-07-26 Michael E. Reed Disclosure or duplication without consent is prohibited

GENERATORS HUB MOTORS

DC-DC CONVERTERS

ON BOARD CHARGERS

MOTOR CONTROL UNIT

VEHICLE CONTROL UNIT

CHASSIS TRACTION MOTORS

BRUSHLESS DC COOLING FANS & HVAC MOTORS

BATTERY MANAGEMENT

SYSTEMS

• ON-BOARD CHARGERS• GENERATORS• HUB MOTORS• MOTOR CONTROL UNIT• VEHICLE CONTROL UNIT• CHASSIS TRACTION MOTORS• DC-DC CONVERTERS• BRUSHLESS DC COOLING FANS & HVAC MOTORS• BATTERY MANAGEMENT SYSTEMS

MAGNA ELECTRONICS

MODULAR POWERTRAIN CRADLE

LI-ION BATTERY PACK

• LI-ION BATTERY PACK

• MODULAR POWERTRAIN CRADLE

MAGNA STEYR &MAGNA E-CAR SYSTEMS

MAGNA COSMA

ELECTRIC TRACTION SYSTEMS

ELECTRIC WATER & ENGINE COOLANT PUMPS

ELECTRIC TRANSAXLES

START STOP SYSTEM ELECTRIC OIL PUMPS

MODULAR ELECTRIC AXLE

• ELECTRIC TRANSAXLES

• ELECTRIC TRACTION SYSTEMS

• START STOP SYSTEM

• ELECTRIC OIL PUMPS

• ELECTRIC WATER & ENGINE COOLANT PUMPS

• MODULAR ELECTRIC AXLE

MAGNA POWERTRAIN

Product Portfolio

Page 4: NAS Magna E Car Presentation 20100726

42010-07-26 Michael E. Reed Disclosure or duplication without consent is prohibited

Magna E-Car Systems Mission

• Magna's face to the customer for all hybrid and

electric-vehicle programs globally• Founded in 2010 with US Headquarters in Auburn

Hills, Michigan• Range of services and products includes:

– Integration of components and systems – Development and production of innovative, complete

vehicle solutions – Engineering and turnkey programs– Lithium-Ion battery systems– Battery and materials testing services

Page 5: NAS Magna E Car Presentation 20100726

52010-07-26 Michael E. Reed Disclosure or duplication without consent is prohibited

Lithium Ion Battery Systems

• Battery Business Unit produces electrical energy storage systems for hybrid- and electric-vehicle applications

• We are a buyer of:– Lithium ion cells from various manufacturers– Technology and services for cell and pack development– Capital equipment for cell and pack manufacturing– Material and components for cell and pack manufacturing

Page 6: NAS Magna E Car Presentation 20100726

62010-07-26 Michael E. Reed Disclosure or duplication without consent is prohibited

• Current suppliers are “scattered” all over the globe– Communications are hindered by language and time zones

– Transportation and customs clearance causes delay and costs

– Hazardous material and safety regulations vary by country

– Inventory carrying costs are high• Lithium ion cells and materials originate primarily from Asia• Conductive materials, foils, separator and electrolyte are primarily from Asia• Primary soft pouch laminate sources are confined to Japan• Major Asian competitors are vertically integrated or control supply chain

providing cost benefits and restricting access• North American investment in cell production has not been matched by

necessary investment in supply chain• Uncertainty of vehicle market volume and timing has limited investment in

North American supply chain• Development / Validation costs are prohibitive

– Lack of industry standards and automotive grade materials and components creates significant non re-occurring engineering costs (NRE)

Supply Chain Challenge – Access and Cost

Page 7: NAS Magna E Car Presentation 20100726

72010-07-26 Michael E. Reed Disclosure or duplication without consent is prohibited

Opportunities

• Standardization – Testing –meaningful testing procedures and standards at cell,

module, pack, vehicle levels– Cell size and fit – unlikely to be determined “by committee” in

the short-term; market success will determine long-term– Standard, automotive grade hardware and components

• Investment in Flexible/ Modular designs– Modular systems can be adapted to each application with

limited validation, minimizing NRE• Continue investment in advanced energy storage and

electrified vehicle technologies for near-term applications• Expand government policies, programs and financial

incentives to accelerate the market growth for electrified vehicles

Increase HEV, EV Volumes and Reduce Uncertainty


Recommended