Benefits to an employer of Membership

Presented by:

Jason Blackwell

Presented to

Lee Reddington July 2015

National Skills Academies

The National Skills Academies are employer responsive organisations operating in specific vertical markets with the aims of:

Delivering the Skills required by the economy

Contributing to Competitiveness and Productivity

Reducing Skills gaps and Shortages Various Industries

National Skills Academy Food & Drink

The NSA Food & Drink exists to provide businesses in the food and drink manufacturing and processing industry with a single source of access to leading edge workforce training, vocational study and skill upgrades designed to boost productivity, innovation, profitability and growth.

The NSA are straightforward and industry-focussed. They offer an honest unbiased view of the most effective and cost-efficient training solutions to meet business needs as well as advising on funding support where available.

Through our Network of partners, the NSA offers industry businesses and their workforces a single source gateway to both ‘off-the-shelf’ and bespoke training geared to individual business needs, location, work area or working patterns and covering all industry disciplines from production line to Boardroom.

Our training and education partners consist only those colleges, universities and specialist training providers able to demonstrate a track record of industry expertise and knowledge along with the highest standards of learning delivery.

MembershipSave, Develop and ImproveA Training Support Package designed by experts across the Food and Drink Industry

Developed by ExpertsAn exciting new package developed after extensive consultation with businesses across the whole of the Food and Drink Manufacturing Industry.

Introducing MembershipSign up to membership from the National Skills Academy for Food and Drink and benefit from a host of features to save money, maximise the ROI on your training budget, increase the skills of your workforce and ultimately boost your bottom line.

Save

Online Learning from the Experts Compliance Training Healthcheck Help you find the Right Training Partners Independent Advice on FundingOur members save time and Money – we'll give you free and heavily discounted training and find the perfect courses for your business.

Develop

Attract new talent with our Tasty Careers program

Support and guidance for your Training and Development managers

Custom Made Training materialsAs experts in Learning in the Industry we can help you upskill to increase efficiency, productivity and profitability.

Learn

Guides to Industry Best PracticeLabour Market IntelligencePolicy InsightsTo develop your staff and your business it is important to have a full and clear understanding of the Industry.

Together

Join our Industry Action GroupsSector Representation to Government

Our Industry Action Groups bring together like-minded businesses to share experiences, create an agenda for change and unite the industry for everyones benefit.

MembershipLook at What We've Done Already

Dairy IndustryWorking with Milk Link, First Milk, Dairy Crest, Wiseman Dairies Arla Foods and Muller we have transformed UK dairy training for new recruits and workers in the sector.

Secured £7million of funding Developed a ground breaking degree in Dairy

Technology “Project Eden” Brand new state of the art training centre in

Cheshire UK dairy training now the best in Europe

Why Choose Membership?

Save Time Save Money Quality Assured

Training Impartial Advice Help Shape the Agenda Engage with a New

generation

How does Membership Work?

Its simple

A yearly Subscription

Instantly take advantage of Benefits

Most of what's on offer is free

A few optional extras at a discounted rate

Membership – the final piece of the jigsaw!

3 Month Business Plan for – The National Skills Academy for Food and Drink

Business Plan Outline

3 Month Business Development Objectives

Orientation/Training Lead Generation Prospect Visits Pipeline Generation Closing Business Summary

3 Month Objectives

Orientation at NSA – work with key personnel and support staff

Learn target market and product portfolio as currently offered by the NSA

Immediately begin to generate Quality Leads and target major accounts

Get in front of prospects Generate pipeline - 4x target Build relationships and Close

Business

Onboarding & Personal Training

Learn National Skills Academy portfolio

Understand services and market positioning

Understand competition Marketing and

Promotional Materials Social Media Usage Networking & Industry

Bodies

Lead Generation

Strong Business Development Plan focusing on both short term and long tern business

Spend time leveraging existing relationships and rebuilding old relationships in the sector and introduce them to NSA's product portfolio

Utilise NSA Company Systems (CRM, etc) and Business Intelligence to identify prospects

Business Journals, LinkedIn, etc Work with internal sales resources Attend business events to assist me

in getting that message out and generate

networking opportunities and leads

Prospect Visits

Get in front of prospects ASAP – learn about current customers, what we currently provide

Target Face-to-Face meetings, 2 per day

Understand a prospect’s business, who makes the decisions and where we can add value

Expand on relationships/contacts at Manager and Director Levels

Educate prospect – make it simple, make it theirs

Use of any available Testimonials and Reference Accounts

Focus on Value-Add and Customer Satisfaction

Pipeline Generation

Align activity with KPIs Qualify each prospect

early on Engage with the decision

maker Conduct opportunity

assessments Move prospect to next

stage with each meeting Stay on top of all

opportunities Generate referalls

Closing Business

Properly/quickly counter any objections

Shorten the Sales Cycle by being Creative and Thinking “Outside the Box”

Sell Value and emphasise improved profitability and ROI

Ask for the business early Be confident and

persistent

In Summary

Do my homework Align with everyone at

NSA on strategy and best practice

Follow sales (CRM) process and hit KPIs

Develop strong business case

Leverage off existing relationships (Low-hanging Fruit)

Develop a value add to win business

Persist, continue and repeat