New Attitude is the developer, manufacturer and marketer of innovative lifelike mass market...

New Attitude is the developer, manufacturer and marketer of innovative lifelike mass market customized external breast prostheses using

3D imaging and 3D printing technologiesIrene Healey | 416.534.2762 | [email protected] | www.newattitudeinc.com

Irene Healey | 416.534.2762 | [email protected] | www.newattitudeinc.com

Management Team

Irene Healey CEO, CTO & FounderMedical Artist, Certified Clinical Anaplastologist25 years experience creating lifelike facial and body prostheses for cancer patients.

James Hind VP & Business Manager30 years experience in general management Former President of a public company with revenue of $100M,

Part of a management lead buy-out of a $150M Company Part of a management team of IPO raising $75M. Took sales of a prior company from from $0 to over $25M


Problem

The external breast prostheses offered to women today don’t fit well, do not restore symmetry, are heavy and do not stay in position.

The majority of women who have a breast removed due to cancer (mastectomy) use an external breast prosthesis and do not have surgical breast reconstruction.

Approximately 25% of the women who do choose surgical breast reconstruction do so after first trying the standard prefabricated breast prosthesis and becoming dissatisfied with their breast prosthesis.


Problem

The majority of breast prostheses are sold as “ready made” or “prefabricated” devices without a custom fit to the chest wall.

• limited shapes, sizes and colors • heavy• imprecise fit• uncomfortable • displace easily• require special bras• do not restore symmetry


Problem

Prefabricated breast prostheses often do not fully restore a woman’s symmetry.

Prefabricated breast prostheses require a “mastectomy bra”.


Solution

NewAttitudeTM Custom Breast Prosthesis Advantages

• created with a precise fit to the individual’s chest wall• comfortable • lightweight• feels natural to touch due to our proprietary material - Senolitetm

• accurately restores the individual’s symmetry and appearance • has an accurate color match• can be worn in any bra• can be worn braless in form fitting clothing


The NewAttitudeTM Custom Breast Prosthesis can be used without a bra in form fitting clothing.

New Attitude invented SenoliteTM , a soft lightweight corpulent material that feels like breast tissue.

SenoliteTM is not available to competitors.

Product


Product

NewAttitudeTM Custom Breast Prosthesis


Process

New Attitude has automated the design process for custom breast prostheses using time saving 3D scanning and digital modeling programs to provide a mass market customized breast prosthesis.


Competitive Advantage

New Attitude’s Competitive Advantage

• extensive knowledge of customer needs

• in the market with successful products

• strong research capabilities

• extensive IP

• proprietary materials and manufacturing NewAttitudeTM

Custom Breast Prosthesis


Research

New Attitude has proprietary knowledge of ways to create a customized breast prosthesis designed with 3D scanned data and produced as a color 3D print


Market Facts

• 1 in 8 women will be diagnosed with breast cancer in her life time

• Over 55% of women with a mastectomy use a breast prosthesis

• There are 3 Million breast cancer survivors in the USA• 1.6 Million women use an external breast prosthesis in the USA• 600,000 breast prostheses are purchased annually in the USA• Beast prosthesis market in USA estimated to be $250M annually and growing• Breast cancer diagnoses are increasing at 3.5% per year • Breast reconstruction rate remains low due to high complication rate


Client Scan at Clinic

Digital Renderingat New Attitude

3D - Wax Printat New Attitude

Manufacture of Prosthesisby New Attitude

Design Verification at Clinic

Process

Delivery of New Attitude Prosthesis to Client at Clinic


Business Model

Channel of Distribution

New Attitude is expanding its channels of distribution to include distributor sales to clinical O&P (Orthotic & Prosthetic) outlets in the USA

There are over 8,300 accredited O&P clinics in the USA


Future Growth

New Attitude Client

The majority of women survive breast cancer. After a mastectomy, women want a long term solution that contributes to their quality of life.

A shift to custom made breast prostheses provides health care savings when women, who initially chose an external breast prosthesis, continue with that choice and do not seek surgical breast reconstruction due to dissatisfaction with the breast prosthesis.

Date post:	25-Dec-2015
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New Attitude is the developer, manufacturer and marketer of innovative lifelike mass market...

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