POTENT YET GENTLE FORMULA. PROTECT YOUR OWN HEALTH AND THAT OF YOUR FAMILY, BUT ALSO, THE HEALTH OF RIVERS, STREAMS AND OCEANS. IT MAKES YOUR SKIN AND HANDS SOFTER WITH EVERY U S E . S A V E S Y O U M O N E Y A N D T I M E . HYPOALLERGENIC AND ECO-FRIENDLY 100% NATURAL SOAP. NO SKIN IRRITANTS. VEGETABLE BASED SOAP FRAGRANCES!FRAGRANCES MADE WITH PURE ESSENTIAL OILS THAT ADDED FOR THEIR SPECIFIC BENEFITS AND CELL HYDRATION

NO ADDED COLORANT NATURAL GREEN COLOR – A V I R T U E O F O U R M A I N INGREDIENT, OLIVE OIL

INGREDIENTS!NATURAL SOAPS MADE SIMPLY W I T H O N L Y S E V E N INGREDIENTS OR LESS, AND ALL OF WHICH YOU CAN PRONOUNCE

SIZES AND FRAGRANCES!16.9 FL. OZ. (500 ML) COUNTER TOP PUMP

AVAILABLE IN LAVENDER, PEPPERMINT, ORANGE BLOSSOM, VERBENA

AND FRAGRANCE FREE

 

OLIVE OIL!NON-GREASY FORMULATION C O N T A I N I N G H I G H CONCENTRATIONS OF OLIVE OIL THAT IS RICH IN ANTIOXIDANTS & READILY ABSORBED BY CELLS

NO SOLVENTS OR PARABEN 100% NATURAL INGREDIENTS ARE ADDED TO PRODUCE OUR SOAPS

VERSATILE!GENDER NEUTRAL, FAMILY FRIENDLY, ECO-CONSCIOUS

Ø LONGOS

FAMILY-RUN GROCERY CHAIN IN THE GREATER TORONTO AREA WITH 24 LOCATIONS WITH EXPANSIONS IN THE FUTURE. Ø LOBLAWS IN STIFF COMPETITION WITH LONGO’S AND SOBEYS AS WELL AS OTHER TYPES OF RETAILERS THAT OFFER FOOD ITEMS, INCLUDING U.S.-BASED DEPARTMENT STORE CHAIN WALMART. ! Ø WHOLE FOODS OFFER ORGANIC QUALITY AT PRICES THAT ARE AFFORDABLE. WHOLE FOODS PLANS ON OPENING 40 MORE STORES IN CANADA TO EXPAND THEIR LANDSCAPE.

Ø SOBEYS STAR POWERED (JAMIE OLIVER) HEALTHY RE-BRAND RESONATES WITH THE EMERGING HUGE YOUTH DEMOGRAPHIC ENTERING 20’S IN THE NEXT 5 YEARS

!  CUSTOMERS WITH GREEN PREFERENCE

LIFESTYLE

  CONCERNED PRIMARILY WITH INDOOR POLLUTION AND PERSONAL FAMILY HEALTH

  CONCERN FOR OUTDOOR ENVIRONMENT, RECYCLED PACKAGING AND ORGANICS

  PRICE IS RELEVANT BUT NOT MORE IMPORTANT THAN INGREDIENTS

  RESPONDS TO DESIGN, PACKAGING IN HOME ENVIRONMENT

  PREFERS NATURAL AROMA TO THAT OF CHEMICAL SMELL IN HOME

  IS NOT LOOKING FOR THE ABSOLUTE LOWEST PRICE

  IS LIKELY FEMALE

  IS LIKELY BETWEEN THE AGE OF 25 AND 50

WHO IS LONGOS & THEIR COMPETITORS! CUSTOMER PROFILES BY SEGMENT!