Date post: | 03-Dec-2014 |
Category: |
News & Politics |
Upload: | media-content-and-communications-services-india-pvt-ltd |
View: | 462 times |
Download: | 4 times |
Quick Snapshot
Wk 39-2013
MCCS
ABP NEWS Week: 39 ‘2013
TG – MF,15+ SEC:ABCMarket - HSM
Among National genres Hindi News at # 3
GEC
REG
Hin
. M
ov
Hin
. N
ew
s
Kid
s
Sport
s
Musi
c
Info
Life
styl
e
Eng. M
ov
Rel.
Bus.
...
Eg. Ent
0
5
10
15
20
25
30
35
40
4539
17
11
5 4 3 31 1 1 1 0 0
% Genre Share
Source : TAM Period : Wk 39’2013
Neck to neck Vs. last year
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0 5.6 5.5
% Genre Share
Wk 32-39'12 Wk 32-39'13
Source : TAM Period : Wk 32-29’13Year : 2012 & 2013
ABP News maintaining its position
Aaj Tak India TV ABP News Z News News 24 NDTV India0%
5%
10%
15%
20%
25%
20%
18%
15%
11%9%
8%
% Mkt Share
Wk32-39'13
Source : TAM Period : Wk 32-39’13’13
ABP News neck to neck with Aaj Tak
Aaj Tak ABP News
India TV
Z News NDTV India
IBN 70
10
20
30
40
5041
3833 33
25 25
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 32-39’13
Aaj Tak
ABP News
India TV
Z News
IBN 7 NDTV India
0
10
20
30
40
5049
4640 39
30 30
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 36-39’2013
Market Share %
ABP News performing on Interviews/discussion genre
Source : TAM Period : Wk 39’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins, Reviews/reports & Action/ThrillersIndia TV performing on Religious & devotional programmes
Genre Aaj Tak ABP News TV Z NewsNews Bulletin 22% 16% 17% 12%Reviews/Reports 31% 17% 23% 1%Religious/Devotional 18% 1% 30% 5%Interviews/Portraits/Discussions 6% 28% 18% 12%Action/Thriller 47% 18% 7% 22%
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%
5%
10%
15%
20%
25%
30%
24%23%
18%
15%13%
7%
Wk 32-39'13
Wk 32-39'13
Source : TAM Period : Wk 32-39’2013
MCCS maintaining its # 1 position
Thank You