Quick Snapshot

Wk 19 -2013

MCCS

ABP News Wk 19’2013 Trend

Aaj Tak ABP News India TV Zee News News 24 NDTV India0%

5%

10%

15%

20%

25%

21%

17%16%

12%

9%8%

% Mkt Share

Week 19'2013

Source : TAM Period : Wk 19 2013

ABP NEWS Week: 19 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Hindi News Shrank by 17%G

EC

Hin

. M

ov.

REG

Kid

s

Hin

. N

ew

s

Musi

c

Sport

s

Info

Eng. M

ov

Life

styl

e

Rel

Bus.

...

Eng. Ent.

0

5

10

15

20

25

30

35

40

45

37

1715

5 4 4 3 1 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 19 2013

Sony MAX IS CONSIDERED AS HINDI MOVIE GENRE

Vs. Last year marginal drop in Hindi News Genre Viewership

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

4.94.5

% Genre Share

Wk 12-19'12 Wk 12-19'13

Source : TAM Period : Wk 12-19 Year : 2012 & 2013

ABP News maintaining its position

Aaj Tak India TV ABP News Z News News 24 NDTV India0%

5%

10%

15%

20%

25%

20%

18%

15%

12%

9%7%

% Mkt Share

Wk12-19'13

Source : TAM Period : Wk 12-19’13

Week on Week the gap between India TV & ABP News decreasing

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News IBN 7 NDTV India

0

10

20

30

40

50

34 3227 26

18 19

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 12-19’13

Aaj Tak

ABP News

India TV

Z News

IBN 7 NDTV India

0

10

20

30

40

5042 40

33 32

23 24

CS 4+

Reach

in M

n.

ABP News maintaining its # 2 position

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 19’2013

Market Share %

Channel Mum Kol Del Chts'grhB'har Guj Maha MP PHCHP Raj UP WB East West North South NEW AIAaj Tak 12 12 22 24 22 28 14 27 17 24 19 17 20 18 21 28 20 21ABP News 20 11 10 20 26 14 24 20 18 20 15 12 25 22 15 11 17 17India TV 26 13 26 10 23 15 17 10 14 11 12 10 13 16 17 6 16.8 16Z News 17 5 10 16 7 9 15 11 17 11 11 15 12 14 11 11 12 12IBN 7 4 8 5 6 7 3 4 6 14 6 10 5 5 4 8 0 7 7NDTV India 6 2 8 3 1 7 5 12 8 7 8 9 6 5 9 6 8 8DD News 2 2 1 1 5 6 3 2 2 5 8 1 2 4 3 28 3 4Live India 1 4 2 0 1 4 4 1 0 2 0 3 1 4 1 0 2 2Samay 0 1 0 1 0 2 2 1 1 3 2 2 1 2 1 11 1 1TEZ 7 38 5 1 1 3 4 3 2 3 4 24 8 4 4 0 4 4News 24 5 4 10 19 8 8 8 8 8 7 10 3 7 8 9 0 9 9

NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS BEFORE WK 19

ABP News scoring high on interviews &

discussions

Source : TAM Period : Wk 19’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

India TV high on News & Religious/Devotional, Z News on cricket matches

Genre Aaj Tak ABP News TV Z News Total GRPs

News Bulletin 21% 19% 16% 13% 80

Reviews/Reports 32% 28% 15% 0% 12

Religious/Devotional 20% 0% 32% 8% 6

Cricket Match 29% 12% 11% 30% 6

Interviews/Discussions 16% 28% 24% 0% 4

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0

5

10

15

20

25

30

24

21 21

1513

6

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 12-19’2013

MCCS maintaining its # 1 position

Thank You