Date post: | 29-Nov-2014 |
Category: |
Technology |
Upload: | johnjohnskoog |
View: | 2,943 times |
Download: | 2 times |
Nivea Sun is already market leader,and has one of the best products.
O!r C"#$$%&'%
-Maintain Leadership.-Increase loyalty to the brand.
We need to find an idea to make a goodproduct even better.
We searched for category insights.
People don’t know enough about sunscreen.
SPF CONFUSION
HOW DO I USE IT?
I never know how much sunscreen to use though! You don't wanna end up looking like a dork.. all white! Muahah!
Posted 12 jan 2011Jamelia_67
VIEW PROFILESEND PMFRIENDS
SUN MYTHS
Even the best sunscreen doesn’t work if you don’t use it right.
INSIGHT
O!r M())(*&
-Help people to enjoy the sun safely.
How?
Remind peopleEducate peopleMake it easy for people
We start the initiative:
We’ll kick o! with the products
Sun activated stickers willremind you when to re-apply sunscreen.
We’ll bring it to your wrist throughUV-sensitive bracelets.
Or wherever you wish.
You decide what works for you!
We bring it to the people
We place sample-billboardswhere people are in most danger
of getting burned skin.
Beach promotion
Public sunscreen dispensers
We put public dispensersnext to beach-showers,
by the soap in public toilets etc.
And we grabbed the most knownwarning system on beaches...
Sunsafe straight at your fingertips:
Choose SPFor
browse product range
Get reminders
Everything comes together on the microsite
Make Nivea Sun the sunscreen
#Beach#Sun#Tan
O!er fromNivea Sun
=
Otilia just checked in @ Miami beach=
Special O!ers from Nivea Sun
We also connect Nivea Sun with all sun related items online.
The future as we see it:Summary
0
1250
2500
3750
5000
June July August
DECREASE IN SUNBURN
INCREASE IN SALES
0
1250
2500
3750
5000
June July August
Thank you!