MEDIA KIT 2015

A Division of Johnson Newspaper CorporationN E W S P A P E R S

MISSION STATEMENTFROM THE NNY NEWSPAPERS SALES TEAM

NNY Newspapers offers a powerful portfolio of publications, websites, digital products and commercial print services, giving Northern NewYork businesses the most cost-effective and cost-efficient messagingavailable in the region.

Our offices in Watertown, Adams, Canton, Ogdensburg, Massena and Malone serve advertisers with the personal attention only a local representative and community member can provide. We value greatly each of our personal connections with local business owners because it's these relationships that serve to offer the right marketing mix for each customer. Our advertising team works hard to provide the best advertising package to address your business needs in products, sales, promotions and in creating a brand.

NNY Newspapers: We're not just your business partners, we're your neighbors.

OUR HOMETOWN NEWSPAPER NETWORK STRETCHES ACROSS NNY

REACH 200,000ACROSS ALL OF NNY

WATERTOWN DAILY TIMESFORT DRUM MOUNTAINEERSOUTH JEFF JOURNALCARTHAGE REPUBLICAN TRIBUNE

JEFFERSON COUNTY

JOURNAL AND REPUBLICAN (LOWVILLE)LEWIS COUNTY

ADVANCE-NEWSTHE OGDENSBURG JOURNALDAILY COURIER-OBSERVERST. LAWRENCE PLAINDEALER

ST. LAWRENCE COUNTY

THE MALONE TELEGRAMFRANKLIN COUNTY

WDT REDEFINES REACH

WATERTOWN DAILY TIMESAWARD-WINNING JOURNALISM, ENGAGED & DIVERSEAUDIENCE, AFFORDABLE ADVERTISING RATES

AWARD-WINNING, COMMUNITY-FOCUSED JOURNALISMWatertown Daily Times readers receive the highest-quality journalism in the Northern New York region. Our award-winning staff provides the most comprehensive local news and sports stories, as well as daily features, nationally acclaimed photography and special enterprise inserts that are consistently conversation starters in the north country.

THE REGION’S LARGEST PRINT AUDIENCE IN NNY With circulation over 20,000 and print readership close to 70,000, the Times is the number one comprehensive news source for Jefferson County and Northern New York. Times readers are engaged, with the greatest share of readers having post-secondary education or military experience.

THE REGION’S MOST PRECISE DIGITAL ADVERTISING TOOLSOur online community is the fastest-growing in the north country, with user engagement on social media, like Facebook, increasing by almost 260% in one year. Our digital solutions are the most advanced in the region, letting businesses reach their audience with precision using the most high-tech platforms, combined with the power of print.

LEWIS COUNTY

ST. LAWRENCE COUNTY

2 POWERFULLY UNIQUE AUDIENCES

COST EFFECTIVEREACH ALL JEFF-LEWISFOR LESS THAN $20 CPM*

The Pennysaver is the most cost-effective way to extend your advertising message. With Friday distribtion of 18,000 copies throughout Jefferson and Lewis counties (and select St. Lawrence distribution), advertising that appears in the Pen-nysaver alongside the Watertown Daily Times helps advertisers reach 7 out of every 10 house-holds in the market, including all household deliveries in the city of Watertown!

Affordable display and classified rates make it easy for advertisers to extend the reach of their message.

The only way to fully reach the Fort Drum commu-nity is with the Fort Drum Mountaineer. With distri-bution of 10,000 copies on base, and in U.S. Army communities throughout Jefferson County, no other medium reaches military families like the Mountaineer.

This community boasts a median household income of $46,000, which is above the county aver-age. Many families are new to the area and in need of household furnishings, automobiles and every-day items. Published every Thursday, The Moun-taineer offers a vehicle to reach potential customers for upcoming weekend shopping excursions.

JEFFERSON & LEWIS COUNTIES FORT DRUM

*Based on 1/4 page ad

MUST-READ LOCAL NEWSPAPERS

OUR JEFF-LEWIS NEIGHBORHOOD NEWSPAPERS

SOUTH JEFF JOURNALServing the communities of Adams, Belleville, Henderson, Smithville, Ellisburg, Mannsville and Pierrepont Manor, this weekly publication covers the stories that are vital to this Lake Ontario region. Loyal readership and multiple retail sale locations make this newspaper a “must-buy” for the advertiser looking to extend their message to this region and summer spots. Published every Wednesday, this midweek publication creates an opportunity for advertisers to extend reach and frequency to their media buys.

JOURNAL AND REPUBLICANCARTHAGE REPUBLICAN TRIBUNETo reach both eastern Jefferson and Lewis counties, advertisers look to the Journal and Republican and the Carthage Republican Tribune. Combined with the Watertown Daily Times, these publications reach 50 percent of all households in the Lewis County/eastern Jefferson County regions.

Printed midweek, the Carthage/Lowville portfolio allows advertisers to target this expansive geographic region at very affordable costs.

Plus, with award-winning editorial coverage, readers are passionate about engaging with and respond-ing to each of these hometown newspaper publications.

USE OUR NEIGHBORHOOD NEWSPAPERS TOREACH EVERY DOORSTEP

REACH 7 OUT OF EVERY 10 HOUSEHOLDS

IN JEFF-LEWIS COUNTIES

THE POWER OF NNY NEWSPAPERSREACH ST. LAWRENCE AND FRANKLIN COUNTIES AFFORDABLY AND RELIABLY WITH OUR HOMETOWN NEWSPAPERS

NNY NEWSPAPERS: ST LAWRENCE COUNTY’S LARGEST NEWS GATHERING SOURCEAdvertisers looking to get their message out to the area’s largest county can do so affordably with the Northern New York family of newspapers. These smaller, but widely read hometown papers combined with the Watertown Daily Times reach 6 out of every 10 residents of the county.

Advertisers in The Sunday Advance News, The St. Lawrence Plaindealer (Canton), the Ogdensburg Journal, and Massena-Potsdam’s Daily Courier-Observer reach potential customers at very affordable rates.

EXTEND YOUR MESSAGE EVEN FURTHER Serving the county seat and Franklin County, the Malone Telegram reaches over 50 percent of all the households in the county with Monday through Saturday publications and the weekly Malone wrap. This hometown newspaper allows advertisers to extend their messages north to Malone, Fort Covington and the very attractive households of Saranac Lake and Tupper Lake.

SPECIALTY PUBLICATIONS ADVERTISINGENGAGE WITH THE EXACT AUDIENCE YOU NEED

MEDICAL DIRECTORY

HIGH SCHOOL SPORTS

DINING GUIDE

VACATION GUIDE NNY LOVES SUMMER!

NNY LIFESTYLES

ENTIRE NNY DIRECTORIES

ZERO IN NICHE READERSPREMIUM AD VALUE

Whether you're young or young at heart, we have your community covered.

Whether the lifestyle is defined by neighbor-hood, activity, or affiliation, our publications provide specific messaging to niche audiences throughout the region.

Seize the numerous recreational opportunities in your area and beyond with our seasonal guides. Thousands visit NNY and depend on our guides for getting the most out of all NNY's recreational opportunities.

NNY Directories provide advertisers year-round exposure, so when NNY readers need to find your business, your message is available in print and online.

Special package prices make this print/online option affordable.

OUR ENGAGED MAGAZINE AUDIENCE

MONTHLY

FEBRUARY, APRIL, JUNE, SEPTEMBER, NOVEMBER

JANUARY, AUGUST

MAY, SEPTEMBER

MAY

REACH60,000 COPIES3X SHELF LIFE

NNY MEDIA DIGITAL SOLUTIONSTAP INTO A POWERFUL AUDIENCE WITH OUR DIGITAL NETWORK

UNLIMITED REACH320,000+ PEOPLE/MONTHPREMIUM AD VALUE

GEO-TARGETINGTOPIC TARGETING

DISPLAY REPORTINGCUSTOMIZATION

OPTIMIZATION

VIDEO NETWORKPREMIUM NEWS

MOBILE

O

AVERAGE AGE 25-54 AVERAGE INCOME $75,000 2.2M+ PAGE VIEWS/MONTH

COMMERCIAL PRINTPRINT CLOSE TO HOME USING OUR RELIABLE, FAST SERVICETHE VERSATILITY OF PRINT

EFFECTIVE45+ PRINT PARTNERS & GROWINGINCREASED SHELF LIFE

With commercial presses in Watertown and Massena, NNY Newspapers offers full-color printing for publishers, advertisers and other commercial partners. With a large portfolio of products and print customers, NNY Newspapers can share savings based on purchasing power. Our two local print facil it ies make us efficient for any distribution needs in the north country. Whether your print needs are small circu-lars or multi-section pieces, NNY Newspapers can make your print projects afford-able and timely.

NNY Newspapers offers complete mailroom services. Whether you have your own customer list or you want to reach a select

audience, NNY Newspapers can create your contact list,

print your message and utilize our mail room services to make

your direct marketing campaign cost-efficient and effective.

NNY Newspapers offers a knowl-edgeable staff who works with the

USPS to create the most cost-effective distribution plan

for your mail pieces. NNY Newspapers can handle

list management, sorting, bagging and tracking to make sure all your pieces arrive to your desired audi-ence on your desired dates.

Let NNY Newspapers direct mail services

work for you!

DIRECT MAILYOUR BRAND DELIVERED DIRECTLY TO THOSE WHO NEED TO KNOW

YOUR MESSAGE DIRECTLY INTO YOUR MARKET’S HOMES

OVER THE CANADIAN BORDER

REACH OUR ONTARIO NEIGHBORS IN 2015Connect with new customers to the north in our 2015 special inserts scheduled for Canada:

January/FebruaryWacky Winter Brockville & Cornwall - 1/30Bridal Edition Brockville & Cornwall - 2/20

March/AprilCanada Tab Brockville & Cornwall - 3/20

May/JuneAngler’s Guide Brockville & Cornwall - 5/8Vacation Guide Brockville & Cornwall - 5/14 Vacation Guide Brockville & Cornwall - 6/25

July/AugustSeaway Festival Brockville & Cornwall - 7/16Dog Days of Summer Brockville & Cornwall - 8/21

September/OctoberCanada Tab Brockville/Cornwall -10/1Restaurant Guide Brockville & Cornwall - 10/15

November/DecemberRecipe Edition Brockville & Cornwall - 11/13Last Minute Gifts Brockville & Cornwall - 12/4

BREAK OUT30,000 CANADIANS READ EACH PUBLICATION

Vacation Guide Brockville & Cornwall - 7/10, 8/6

2015 ADVERTISING PLANNING CALENDAR

January

February

March

April

May

June

NEWSPAPERS VIDEO DIGITAL DIRECT MAIL MAGAZINES/SPECIALTY PUBS

NNY: Senior Living - 20th (OGJ, DCO, SLP); Wacky Winter - 27th (OGJ, DCO, SLP)

NNY: Bridal Edition - 17th (OGJ, DCO, SLP); Outlook Edition 1st (ADV),17th (DCO and SLP) Funeral Homes - 24th (OGJ, DCO, SLP)

NNY: Ogdensburg Boys & Girls Club EXPO - 15th (ADV); Spring Sports - 26th (OGJ & DCO), 31st (SLP)

MALONE: Tax Wrap - 7th; Spring on the Road - 12th; Tax Wrap - 14th; Outlook - 26th

NNY: Spring Home Improvement - 14th (OGJ, DCO, SLP); Senior Living - 23rd (OGJ, DCO, SLP)

WDT: Spring Home Improvement - 17th; Medical Directory - 19th; Chamber Tab - TBD

NNY: Angler’s Guide - 5th (OGJ, DCO, SLP); Vacation Guide - 19th (DCO, OGJ), 21st (SLP)

WDT: Restaurant Guide - 7th; Spring on the Road - 14th; Summer Fun - 20th; Senior Lifestyles - 29th

NNY: Vacation Guide - 4th (ADV); Non-Profit Guide - 25th (DCO, OGJ), 30th (SLP)

MALONE: Summer Visitor - 11th; Vacation Guide - 17th; Graduation Edition - 26th

MALONE: Health, Mind, Body - 15th; Cabin Fever Word Search - Weekly

MALONE: Bridal Edition - 12th; Tax Wrap - 15th; Tax Wrap - 22nd

WDT: Progress Edition - 8th

MALONE: Spring Home & Garden- 8th; Spring Sport Preview - 16th; Earth Day Pages - 22nd

MALONE: Senior Living - 7th; Real Estate Guide - 21st; Memorial Day Memories - 25th

WDT: Summer Fun - 3rd, 17th, 24th

2015 ADVERTISING PLANNING CALENDAR

MALONE: Holiday Gift Guide - 25th; Winter Sports Preview - TBD; Holiday Giveaway- TBD

July

August

September

October

November

December

NEWSPAPERS VIDEO DIGITAL DIRECT MAIL MAGAZINES/SPECIALTY PUBS

NNY: Seaway Festival - 12th (ADV), 14th (DCO & SLP); Senior Living - 21st (OGJ, DCO, SLP) Vacation Guide - 5th (ADV)

MALONE: Vacation Guide - 9th; Summer Giveaway - 13th; Summer Visitor - 16th; Fair Edition- 30th

NNY: Vacation Guide - 4th (OGJ, DCO, SLP) - 18th; Back to School - 11th (OGJ, DCO, SLP); Social Security 16th (ADV)Dog Days of Summer - 18th (OGJ, DCO, SLP); Fall Sports - 27th (OGJ, DCO)

MALONE: Summer Giveaway - 9th; Back to School Edition - 27th

NNY: Fall Sports - 1st (ADV); Fall Hunting - 8th (OGJ, DCO, SLP) ; Fall Home Improvement - 22nd (OGJ, DCO, SLP)MALONE: Fall Home Improvement - 3rd; Fall Sports Preview- 16th; Fall on the Road - 22nd

NNY: Restaurant Guide - 13th (OGJ, DCO, SLP) - 1st; Senior Living - 11th (ADV), 13th (DCO & SLP)MALONE: Non-Profit Organization - 8th; Who’s Who in Business - 22nd

NNY: Recipe Edition - 10th (SLP), 12th (DCO & OGJ); Gift Guide - 24th (OGJ, DCO, SLP)

NNY: Last Minute Gifts 1st (OGJ, DCO, SLP); Christmas Carol - 6th (ADV), Health Proxy - 22nd (OGJ, DCO, SLP)

MALONE: Little Treasures - TBD ; Christmas Memorials - TBD

WDT: Fall Fun Guide - 17th; High School Football - TBD; Senior Lifestyles - TBD

WDT: Healthy Living- 23rd

WDT: Holiday Sections - TBD

WDT: Holiday Sections - TBD

WDT: Summer Fun - 1st; Jefferson County Fair - TBD; Summer Fun - 15th

WDT: Summer Fun - 5th; Summer Fun - 19th