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Northwest Hardwoods

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Stephanie Happer Director of Marketing Weyerhaeuser Hardwoods. Northwest Hardwoods. Certified Pallets: Benefit or Unnecessary Cost?. Northwest Hardwoods. Weyerhaeuser and Certification. All timberlands are SFI certified 99% of our products are SFI certified - PowerPoint PPT Presentation
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Northwest Hardwoods Stephanie Happer Director of Marketing Weyerhaeuser Hardwoods
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Page 1: Northwest Hardwoods

Northwest Hardwoods

Stephanie Happer

Director of Marketing

Weyerhaeuser Hardwoods

Page 2: Northwest Hardwoods

Certified Pallets:Benefit or

Unnecessary Cost?

Northwest Hardwoods

Page 3: Northwest Hardwoods

Weyerhaeuser and Certification

• All timberlands are SFI certified

• 99% of our products are SFI certified

• Hardwoods group holds an FSC certificate for the purchase and sale of FSC product

Page 4: Northwest Hardwoods

Recognzied Certification Schemes

Page 5: Northwest Hardwoods

Certification

• There are 2 general certification standards– Fiber sourcing standard (SFI)

or Controlled Wood (FSC) – Chain of Custody standard

(SFI, FSC)

Page 6: Northwest Hardwoods

What is fiber sourcing certification?

• Fiber sourcing certification means that the raw material comes from legal and responsible sources, whether forests are certified or not.

Page 7: Northwest Hardwoods

What is certified fiber sourcing?

• Fiber sourcing certification does not make a claim that the timberland itself was certified

• The claim is that the trees were harvested from timberland that are managed in a legal and sustainable manner and that the logging conducted in a legal manner and met all environmental regulations

Page 8: Northwest Hardwoods

What is Chain-of-Custody certification?

• CoC certification means that each log that comes into the mill can be tracked back to the certified land on which it was cut

• If the forest land is certified and a mill is certified, in order to maintain a chain-of-custody, the secondary manufacturer (our customer) must be certified

Page 9: Northwest Hardwoods

Premiums

• Generally most companies have not been able to get a premium

• Certification considered a requirement for doing business

• Only exception is some FSC product for LEED building

Page 10: Northwest Hardwoods

Product Claims and Labeling

• Unless a secondary manufacturer (pallet mfg., repair, etc.) is certified, they cannot use any written claims or labels regardless of whether their inbound material is certified

• Uncertified, you could make a verbal or written claim that says your inbound material is certified and to what percent.

Page 11: Northwest Hardwoods

Secondary Certification: Claims and Labeling

• Secondary Manufacturers Certification (Pallet Mfgs., Repair, etc.)1. You can get SFI fiber sourcing

certification if a minimum 66 2/3% of your inbound material is certified. You can then place the appropriate SFI logo on your pallets and other materials

2. Under FSC, you would get a controlled wood certification but there is no label with this

Page 12: Northwest Hardwoods

Product Claims and Labeling

• Secondary Certification (Pallet Manufactures)1. Chain-of-Custody certification.

Both FSC and SFI have this. 2. Drawback is that you need to

track your material all the way back to the log and there is much less fiber available as CoC certified than fiber sourcing

3. Any supplier’s materials that is certified under fiber sourcing, such as our material, does not count under the CoC standard

Page 13: Northwest Hardwoods

Benefits to Certified Wood Pallets?

• Great sustainability story• Gives a stamp to the

“natural” , chemical free claim

Page 14: Northwest Hardwoods

Sustainability Story: Congressional Resolutions

• House Resolution 81 – Passed September 2009

• Senate Resolution 411 – Passed August 2010• Recognizes hardwoods as an environmentally preferable building

material“recognizes that United States hardwoods are an abundant, sustainable, and legal resource under the United States rule of law and mandates that US hardwoods and product derivatives be given full consideration in any program to promote construction”

Page 15: Northwest Hardwoods

Trees remove CO2; wood products store carbon

duygu.unal
Monty - Can you pls. purchase the image?
Page 16: Northwest Hardwoods

Equals the CO2 generated from

driving a car for 5 years

An average wood frame home stores ~ 30

metric tons of carbon

=

Sandy McKellar

Cana

dian

Woo

d Co

unci

l

Carbon Storage in Homes

Page 17: Northwest Hardwoods

iStockphoto.com/HKPNC

Sandy McKellar Sandy McKellar

Wood Carbon is Stored Indefinitely

Page 18: Northwest Hardwoods

Life Cycle Assessment

• There are several independent Life Cycle Assessments supporting wood as a preferential material in the building, flooring and decking industries.

Page 19: Northwest Hardwoods

Life cycle assessment considers every step

Page 20: Northwest Hardwoods

Manufacturing Wood Products Uses Less Energy

Global warming potential

00.51

1.52

2.53

3.54

4.5

Linoleum Vinyl Wood

[kg

CO

2-e

q/m

2]

Global warming potential related to 1m2 of flooring material

Manufacturing Wood Products uses less energy and fossil fuels than other non-wood substitutes.

CORRIM and Food and Agriculture Organization of the United Nations (FAO)

Page 21: Northwest Hardwoods

Life Cycle Assessment of Wood

• The Dovetail Partners Wood-Plastic Composite Lumber vs. Wood Decking (July 2010) concludes:– “a robust life cycle assessment

indicates that WPC’s have substantially higher environmental impacts in comparison to a naturally durable solid wood product such as western cedar.

Page 22: Northwest Hardwoods

Summary

Page 23: Northwest Hardwoods

National Wood Flooring Association

• LCA Results from the University of Wisconsin. The study compared the LCA of solid wood flooring in four categories:

– 1.  generic VCT, – 2.  generic linoleum flooring,– 3.  generic nylon carpet tile and– 4.  generic wool carpet tile 

• The results of the study were consistent with previous European studies concluding that wood flooring has environmental advantages over other floor coverings, including less air emissions, less primary energy use and its renewable nature, among others.

Page 24: Northwest Hardwoods

0

10,000

20,000

30,000

CO

2:kg

Wood Frame House Steel Frame House Concrete Block House

Greenhouse gas emissions due to manufacturing

31% more greenhouse gas emissions

26% more greenhouse gas emissions

Source: CORRIM

Page 25: Northwest Hardwoods

250

350

450

550

650

750

850

950

Em

bo

die

d E

ng

erg

y

Wood Frame House Concrete Block House Steel Frame House

Energy use due to manufacturing

17% more energy use

16% more energy use

Source: CORRIM

Page 26: Northwest Hardwoods
Page 27: Northwest Hardwoods

Summary

• Given the overwhelming evidence that wood is sustainable, has lesser environmental impact than other materials one could conclude:– Wood pallets have a benefit that

needs stronger market communication

– Certifying pallets to any reputable scheme would add additional weight to the marketing advantage


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