November 2013 Global National Conference Call:

Your Global Fund Media Matters!

November 9, 2013 2pm ETDial 888 409-6709

RESULTSthe power to end poverty

Guest Speaker:

Jeff Gerrit

Opening the Call: Legislative Director, John Fawcett

• Welcome

• Important Global Fund moment

• IC announcement

• Joint December Conference Call

• Possible special guest today

Guest SpeakerJeff Gerritt, Deputy Editorial Page Editor, The Toledo Blade &Cameron Duncan Media Award Winner

Key Points:

• Life of the editor

• How to develop a relationship

• Tips for working with editors

• Covering global issues

• The “local” angle

• Q&A (after Joyce Kamwana)

Guest Speaker #2Joyce Kamwana, Coalition of Women Living with HIV and AIDS in Malawi (COWLHA)

Key Points:

• Highlights from working with the media and RESULTS grassroots while on tour

• Q&A

Legislative UpdateLegislative Director, John Fawcett

Key Points:

• Latest intelligence on US Global Fund pledge

• Media successes

• Media tools and tactics

• How we use your media for influence

• Big, final media push needed

Media Highlights

“We can win, if we choose to fight this” Asheville Editorial

“Diseases are on the run in Africa and elsewhere” Salt Lake Editorial

“Medical assistance gives Africans a second chance at life” Greensboro Editorial

“The battle against HIV/AIDS isn’t done” Charlotte Editorial

“What is your headline?” Your City’s Editorial

Grassroots CaféKen Patterson, Global Grassroots Manager

Key Points:

• Board Chair, Scott Leckman announces winner of Grassroots Board election

• Shares by:

• Heide Craig, Group Leader of Greenville, SC & Regional Coordinator

• Anne Child of Austin, TX & Regional Coordinator

• Development update by Jen Maurer

• Polling Questions on media we will generate

Heide Craig Scott Leckman

Polling Questions

Will you or your group be making follow up calls to editors in the coming week? On your phone keypad, press 1 if yes, 2 if no.

How many opeds will you or your group be submitting in the next 2 weeks? On your phone keypad, press the number for your response. Example: 1, 2, 3, 4, etc.

How many letters to the editor will your group and network get published in the next three weeks? On your phone keypad, press 1,2,3,4,5, etc.

Fundraising UpdateThank you to our event fundraisers!

Well over $100K raised this month

Austin, Houston, Kitsap/Bremerton, Bernardsville, Ann Arbor/Detroit, Inland Empire, and Columbus

Upcoming: Santa Fe, Albuquerque, Olympia

Virtual Thanksgiving Feast

Highlights hunger work. Friends donate online to help those suffering from hunger during a time of plenty.

Ideal for free agents or groups too busy with outreach events to do fundraising events

Visit www.tinyurl.com/2013RESULTSThanks

Jen Maurer, Development Manager

A Turkey

Your Agenda Today

Tweet Today’s Call: Use the hash tag #RESULTScall and include @RESULTS_tweets

Powerful Speaking: Practice the laser talk while it's fresh. Editorial: Who will follow up with your editor on a Global Fund

editorial? Oped: Who from your group will write an oped on the Global Fund? LTE: Take action as a group by having everyone write a LTE today.

Use our Action Sheet. Engaging Others: Organize an E&A on writing LTEs on the Global

Fund. Engaging Others: Decide who will share this link with your action

network for writing a letter to the editor on the Global Fund Group Reporting: Catch up on group reporting – lobby meetings

and other actions. Click the links to begin reporting. Next meeting Time: When will we meet next as a group? Find all Global Fund media and outreach resources here (right) or paste this in your

browser: http://tinyurl.com/GFResources

Laser Talk on Pitching a Global Fund Oped, Lisa Marchal, Senior Global Grassroots Associate

Engage: Luwiza Makukula is in the US to thank us for saving her life. She is alive today because of the Global Fund to Fight AIDS, TB, and Malaria, and the US is the top contributor. Problem: Few Americans know how things have changed around these three diseases over the past 10 years. Nor do they know how many lives our investments in the Global Fund have saved.  Inform: Since 2002 the Global Fund has put 5.3 million people on antiretroviral therapy, has treated 11 million cases of deadly TB, and has distributed over 340 million mosquito bednets. The Global Fund saves and estimated 100,000 lives each month. Call to Action: I would like the people in our community to know more about the Global Fund, and pass on Luwiza’s message of thanks. The best way would be an editorial. If not that, would you be open to printing an oped from me that would highlight 3 things? 1. The track record of the Global Fund in saving and improving lives.2. The feeling of gratitude expressed by Luwiza and others.3. The opportunity we have to control AIDS, TB, and malaria and why US leadership is critical during the upcoming replenishment conference in December.