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LONDON’S LEADING RESTAURANT & BAR BUSINESS
LONDON’S LEADING RESTAURANT & BAR
BUSINESS
Late Night London
“a premium bar & restaurant business built on a pre-booked sales system”
Late Night London
02
We have come a long way since
our inception in the eighties.
Novus is built on a bedrock of
large, hugely profitable, cash
rich food and drink businesses.
The way we sell that food and
drink, our complete customer
focus and our love of the new
is what makes us London’s
most successful food and drink
operator.
Operating individually minded
food-based bars across
London.
The Gable, Moorgate
Today
Turnover +£145 million with an enviable balance sheet
04
Prime locations and signature
buildings across London so we
can open more premium food
and drink concepts.
All-day trading outlets, from
Gastro bars and restaurants
to fabulous Champagne and
cocktail bars.
with a mixture of ground
floor, basement and 1st floors,
leasehold or freehold, shell or
distressed business considered.
Ambitious expansion plans
5000-12000sqft Multi-floors 250-1200 capacity 20-25 year leases
Looking for 30 new sites, immediately!
The Sterling, St Mary Axe 06
LON
London focused
1
Our dominance in the West End and City has not diluted our thirst for more and better sites in London. All locations considered.
Key Novus sites Blue & Olive Restaurants and bars Green – Landmark multi room sites etc etc etc
Our dominance in the
West End and City has not
diluted our thirst for more
and better sites in these
locations. We are also very
keen on securing best sites in
Theatreland, Covent Garden,
Kensington, Piccadilly, Soho
and The City. All locations
considered.
London focussed
LON
London focused
1
Our dominance in the West End and City has not diluted our thirst for more and better sites in London. All locations considered.
Key Novus sites Blue & Olive Restaurants and bars Green – Landmark multi room sites etc etc etc
Existing Novus Bars
Landmark bars – larger multi-room sites with a late licence.
Premium Champagne & cocktail bars.
Balls Brothers & Exchange bars – Premium Wine bar and Restaurants.
Restaurant bars and Gastro bars, Bespoke restaurants
Potential acquisition opportunity in management’s database
CACI Target area
Source: CACI, DCL – Novus Potential Acquisitions, LEK Analysis
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The
Last
, S
hoe
Lane
We work with some great landlords, Land
Securities, IVG UK, Prudential, Legal &
General, Soho Estates, Crown Estates to
drop a few names, living and thriving in
some of London’s finest landmarks: Gherkin,
Trocadero, Citypoint, Grand Connaught
Rooms, Haymarket House, Cornhill and half
a dozen Grade II listed properties. We have
been trading profitably for over 14 years and
are a solid, resilient tenant.
A safe and experienced operator with a rent roll of £15m
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Our model customer focus is absoluteShe is a twenty nine year old urbanite,
working in town, with a good job,
strong prospects, disposable income
and a willingness to spend it.
We love her dearly and she loves our
energy, our sense of fun and knows she
can rely on us to deliver her occasion,
be it with colleagues for lunch, a catch
up with friends or a rather more high-
octane night out.
We do all of these effortlessly,
having built an operation that is as
comfortable by day as it is after work
and later.
Our customers are resilient and affluent
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80% of profit comes from the central London market
55% of total revenue is through advanced bookings
It’s a game of percentages
60% of Christmas sales booked prior to December
55% of total revenue is through advanced bookings
It’s a game of percentages
60% of revenue earned before 11pm
£20m in corporate sales per year
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We don’t operate brands we create individual
bespoke places
The
Last
, S
hoe
Lane
On the whole, we don’t
operate brands, we create
individual and bespoke
outlets, unique to the
address it lives at.
We know our customers
want individuality, fun and
a place that they can enjoy
day and night, with friends,
with colleagues.
Bespoke
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Let the numbers speak
£8 to £140 cocktail price range
1m litres of wine and Champagne enjoyed last year
£17 to £140 wine price range
Let the numbers speak
72% of drink sales come from premium spirits, cocktails, wine and champagne
£35 to £6000 Champagne price range
£17 to £140 wine price range
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What makes our business
bounce above other operators
is our unique advantage,
Pre-Booked Sales, or PBS as
we call it.
PBS accounts for a whopping
55% of all customer visits
- that’s over half of all our
customers choosing us over the
competition and booking their
get-together with us.
It is both a huge
re-enforcement of our
operational appeal and a
huge advantage over our
competitors.
Something they have all tried
to copy at some point.
Pre-booked Sales
Pre-Booked Sales account for a
whopping 55% of all customer visits
The Last, Shoe Lane 20
One of life’s ultimate luxuries
is your own space, a place to
go with friends and call it your
own. The Novus business has
been built on this principle,
allowing customers to
pre-book their own space, be
that a table, a luxury booth or
a private dining room.
Private Spaces
The Gable, Moorgate
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44 sites across The City and West End make us London’s most successful premium bar & restaurant business
£22m of food sales per year
85% of revenue comes from affluent 25-35 year olds
360,000 mojitos made and sold last year
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We have a dedicated central
food team, innovating,
tailoring and finessing each
and every menu we offer.
Working with the capital’s very
best butchers and fishmongers
and where possible operate
‘field to fork’ relations with
farmers and growers believing
best ingredients, freshly
cooked create fab flavours.
Serious about food
Some of our outlets are amongst the largest food businesses in the country
The Last, Shoe Lane 26
We love cocktails, Champagne and good wine. So do over 70% of our customers!
We love cocktails, Champagne and good wine. So do over 70% of our customers!
Jewel. Piccadilly
If you want a good drink in London, you should choose to
drink with us. Most of London’s finest do!
360,00 mojitos, over a million litres of wine and
Champagne and the same amount of vodka as 1000 pubs.
With cocktails ranging from a mere £8 up to £140 and
champagne from £35 up to £6000, it can be quite a night!
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80
7070 64 33 20 13 10 9 9 7 5 5 2 2
60
50
40
30
20
10
0
4037 36 27 15 15 11 11 10 9 8 56 55 4
30
20
10
0
Cit
y -
annual
sal
es v
s co
mpet
itors
(£m
)W
est
End -
annual
sal
es v
s co
mpet
itors
(£m
)
Novus figures are for FY12FSource: Sapient
Performance
We know by keeping a customer inspired and constantly
finessing and tailoring operations to suit their lifestyle we stay
way ahead of the competition in terms of innovation and
performance. The numbers do not lie. Judge for yourself
Simple. Brilliant product creates brilliant performance
Jewel, Piccadilly 30
Premium food and drink businesses people love, in locations they love to be in
The Sterling, St Mary Axe
Premium food and drink businesses people love, in locations they love to be in
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novusleisure.com
For further information contact
David Lodge
Property Director
07768 762 925
