O N L I N E P U B L I C R E L A T I O N S

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Twitter - 2,449,381 followers

Facebook - 6,861,156 supporters

MySpace -1857883 friends.

Linked In -500+ connections

Youtube - : 1792 videos uploaded since Nov

2006, Subscribers: 114,559

President Barack Obama to Jasmine Sandler “A call to Action Newsletter”"Rally with Barack in Denver this Sunday!" along with address, and

reminder that it was "Free & open to public"

Example of a National Online PR Campaign

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Speaker: Jasmine Sandler

Experience•President and Founder of Agent-cy, an established Online PR and Marketing strategies agency

•Online Community development consultant since 1995

Online PR/ Online Community projectsCity Lights Cruises (2009); Vfitness (2008/2009); Loews Hotels (2006); Artist Direct (2005); xXtreme

Connections (2001-2003); ESRB (2006-2008); Diamonds International (2006-2007); Dada Mobile (2006);

IvanExpert (2008); Best Movies By Farr (2007); STDateline (2007); Mind Over Matter (2008); Prime

Strategies (2008)

Lectures

• Online Marketing Summit (Online PR/Social Media 2008)

• Commerce Bank (Online Marketing Strategy 2008)

• Northwest Mutual Insurance (Generating B2B Leads Online 2008)

• Small Biz Technology/Taste of Technology (Social Media 2008)

• NYXPO 2008 (Publicity)

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WHAT IS ONLINE PR?

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Online PR

SEO

PR Stunts

Viral Marketing Campaigns

Social Media

Industry Publisher Sites

E-Mail

Multi-Media Press Releases

Newsletters

Blogs

Wikis

RSS Feeds

Podcasts

WebCasts/Webinars

Videos

CONTENT

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Online PR Benefits

• An instantly measurable medium

• Opportunities to reach multiple influencers at once

• Reduced time for placements

• Drives significant visibility to web site

• Action-able : Click, share, comment

• Become an expert quickly: pod casts and video

• Social responsibility platform: Crisis management

• Free or inexpensive

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Types of Online Content

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Types of Online Placements

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HOW DO I USE ONLINE PR?

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Develop a Story

• Online PR allows you to blend video, audio, text,

logos, photos, hyperlinks and related documents

into an attractive HTML format.

• Must be newsworthy

• Be sure to highlight key attributes of brand

• Media exists to entertain and inform

• You want to be remembered positively

• Stories out pull ads

• Seek to make a connection

• Entertain/inform = newsworthy

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Know Media – Create Angle

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Apply SEO to all PR Materials

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Create Ongoing Content

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Test Different Placements

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Have a Tracking System in Place

Agent-cy Client Online PR Case Study

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ChallengeTo create awareness and usage of the video game rating system amongst three parental audiences

Solution Part I: Developed online content•Targeted messaging by audience•Introductory information•Parental Controls•Online Gaming•Game Search Widget and Press Release•ParentTools Newsletter•Facebook applications

Solution Part II: Developed Editorial Relationships/Placed and Tracked ContentOnline PR relationships with Good Housekeeping, Parenting, Working Mother, GRAND and more.

Results

1.5M views of interactive game search widgetacross partner sites

25M aware parents brand visibility of ongoing EPRGood Housekeeping Seal of Approval on E+ gamesfor their audience (monthly)

Doubled E-Mail open and Click-through rateincrease month to month . Creation of ParenToolsNewsletter and Gamer Alerts.

“Agent-cy has been instrumental in helping the ESRB expand its presence online through the development of various partnerships and

Online PR initiatives. Their client-focused approach and diligent execution of effective

strategies have made Agent-cy a valuable asset to our organization.”

—Randy Walker, VP of Marketing, ESRB

Summary

• Online PR has multiple benefits: Visibility, Instant, Actionable

• Social Media is an element of Online PR

• SEO is an element of Online PR

• Traditional PR campaigns are the crux of the development

• Online PR starts with a story

• Online PR requires ongoing content creation

• Online PR requires ongoing strategy, management and tracking

Agent-cy

Q & A

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www.agentcy.wordpress.com

(Ask your Online PR questions here)

Agent-cy Online Marketing, Inc.www.agent-cy.com

708 3rd Avenue, 6th Floor

New York, NY 10017

Phone: 212-209-3975

Fax: (407) 210-4613

Any specific questions: info@agent-cy.com

Agent-cy Blog: www.agentcy.wordpress.com

LinkedIn: http://www.linkedin.com/in/agentcy77

Twitter: http://twitter.com/jasminesandler

Facebook: http://www.facebook.com/people/Jasmine-Sandler/1588298302

Company Information