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Daily Mail Reporter, "They stole EVERYTHING! Shelves stripped bare and shops ransacked as looters pillage London high streets", Daily Mail, http://www.dailymail.co.uk/news/article-2024012/LONDON-RIOTS-2011-They-stole-EVERYTHING-Enfield-Clapham-shops-stripped-bare.html, 2011.8.9
Pat Bagley, "Bagley cartoon: Hooligans at the Gate", The Salt Lake Tribune, http://archive.sltrib.com/story.php?ref=/sltrib/opinion/52379724-82/bagley-cartoon-facebook-gate.html.csp, 2011.8.15
8) Zygmunt Bauman, "The London Riots On Consumerism Coming Home To Roost", Social Europe, https://www.socialeurope.eu/2011/08/the-london-riots-on-consumerism-coming-home-to-roost/, 2011.8.9
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- 68 -
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(32): 57-72.
. 2014. . 28(4): 356-388.
. 2017. 2017 OECD. 2011.
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M.A. Dissertation.
YTN
Daily Mail (www.dailymail.co.uk)
Social Europe (www.socialeurope.eu)
The Guardian (www.theguardian.com)
The Salt Lake Tribune (www.sltrib.com)
(ize.co.kr)
(www.bigkinds.or.kr)
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Abstract
Consumer Society and Misogyny Among
Young People
Choi, Young Ji
Department of Sociology
Graduate School
Seoul National University
This paper aims to analyze the contemporary phenomena of
misogyny among young people from the consumer society
perspective. Scholars point that neoliberalism is the main cause of
the phenomena but researcher would like to point that the strong
influence of consumerism over young generation should also be
focused. The intense criticism of young womens consumption
and their consumer desire is arresting feature of the
contemporary phenomena of misogyny among young people. This
paper uses paper studies and in-depth interview to review the
phenomena.
The influence and conflict of consumer society in the
current misogyny among young people can be divided into four
sections. First, young womens desire for consumerism is
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strongly denounced. Second, young women's tendency towards
individualism and consumerism face strong discontents especially
in date and marriage. Third, consumer society strengthens
consumption of women's sexuality and young women find it
uncomfortable. Lastly, young women appear as new customers in
the consumer culture but they are easily disregarded unlike men.
This paper also reviews how much young people have
sympathy for the current misogyny. It reveals that young people
think there is no different value in the consumption between men
and women but the perception of the image of young womens
consumer subjectivity is different between men and women. Also,
the tendency towards misogyny was much more strong in online.
Keywords: Consumer Society, Consumerism, Misogyny, Zygmunt
Bauman
Student Number: 2014-22312
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