@ShawneeEDF does Social Media #onaShoeString

Marketing More with Less in Shawnee, OklahomaGovernor’s International TeamSeptember 20, 2011

Hide and Seek – An Online Presence

•www.SEDF.biz•Monday Memo•Google Analytics•Facebook.com/ShawneeEDF•Twitter - @ShawneeEDF•Goals are to:

▫Drive visitors to sedf.biz▫Reach the broadest audience possible▫Reach audience as fast as possible▫Create commUNITY

Why Integrate Social Media?•SEO – Search Engine Optimization•High Volume of Small Business Usage•Real Time Information Source

▫Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a life of it’s

own Typically means the content reaches 100,000 hits in a few hours,

often crashing websites from too much traffic as people pass along the information.

•Tools▫Wall▫Blanket Message to Fan Base (262+)▫Analytics on Posts▫Discussion Tab – additional MM Archive▫Events Tab

Old School + New School = !!!

“Take Me To Your Leader Website”

Alternative Non-Paid Media #FREE•Journal Record Coverage•Square Feet (JR)•Shawnee Outlook Coverage•Report Card•Mom & Pop Data•National Retailer Data

In-House Hard Copy

The Actual Shoe StringElectronic Media Costs

Website Hosting @ $89/Quarter $356.00Monday Memo Service @ $55/MO $660.001 Yr Online Dir. Listing in Trade & Industry Dev. $250.00

Print Media Costs

Business Cards $161.00

Site Selector Piece $66.00

Yellow Pages $175.77

CVB Vistor's Guide $400.00

Local Paper Ads (Xmas, MF) $118.50

Regional Paper Coverage $49.07

TOTAL REOCCURING MARKETING COSTS $2,236.34

Questions?Comments?

Rachael K. GeigerAssistant Director

Shawnee Economic Development Foundation405.273.7490

Twitter - @RKBGeiger or @ShawneeEDFFacebook.com/ShawneeEDF