CLOUD AND THEDIGITAL TRANSFORMATION OF ADTECH COMPANIESOliver Wright, Account Executive, NetSuite

Cut through the jargon of a digital transformation strategyThe role of Cloud technology in a successful strategy

Business reasons behind embracing digital technologyReasons AdTech companies are moving to the CloudWhere Cloud technology can fit into your back office

AGENDA

NOT BORING ACCOUNTANTS

WHO WE ARE

Transition Mature / Public CompanyScalable Startup

SCALABILITY OF NETSUITE

DIGITAL TRANSFORMATION – WHAT IS IT REALLY?

More than just changing analogue processes to digitalHow a company interacts with employees, partners and customers

Technology is centralHow businesses take advantage of digital technologies

WHAT DO WE MEAN BY DIGITAL TRANSFORMATION?

HOW DO ADTECH COMPANIES EMBRACE DIGITAL TRANSFORMATION?

2016 RESEARCH: THE ADOPTION OF CLOUD TECHNOLOGY

WHY WOULD YOU WANT A DIGITAL TRANSFORMATION STRATEGY?

WHY DO WE SEE BUSINESSES MOVING TO THE CLOUD?

WHAT’S DRIVING ADTECH COMPANIES TO THE CLOUD

BUSINESS CHANGERapidly Evolving Models

Omni-Channel DistributionComplex Order Management

From Ad to CPC & CPMMulti-Brand Opportunity

SYSTEMS IMPLICATIONFlexibility and SpeedSingle Customer View

Integ. Sales/Billing/CollectionComplex Billing & Rev. Rec.

Multi-Everything: Currency, Company, Language

Global multi-companyInsertion Order ManagementCPM, CPC ManagementMedia Integration

Billing SchedulesMulti-property managementRevenue Recognition

NETSUITE FOR ADTECH

Customer Management

Campaign Management

Invoicing & Revenue

WHERE DOES A CLOUD APPLICATION LIKE NETSUITE FIT IN?

ROLES

Sales Executive

Account Management

Controller

INSER

TION

OR

DER

TO C

ASH

CAMPAIGN MANAGEMENT – INSERTION ORDER TO CASH

PROCESS

Customer Create Proposal Search Items Create Insertion Order

Send Live Monitor Fulfilment Generate Reports Optimise

Fulfill Delivery Invoice Review A/R Cash Receipt

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Ad Tech company

supported by NetSuite

WHAT OUR CUSTOMERS SAY

QUESTIONS AND ANSWERS