Video: auto tune the newshttp://www.youtube.com/watch?v=bduQaCRkgg4

Paul BradshawCity University, London Publisher, Online Journalism BlogFounder, Help Me Investigate.com

Different medium,Different rules – part 2(Audio and video)

3 things

Listening to and watchingHow do I..?Regulation, ethics

“The Telegraph is reviewing several areas, including the need for "tactical hiring" within multimedia … “The three biggest challenges for us editorially in the next year will be multimedia, multi-device tablets and smart phones and social media.”

Ed Roussel, http://www.journalism.co.uk/news/telegraph-to-recruit-multimedia-staff-following-site-redesign/s2/

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“At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.”

, http://www.nytimes.com/2009/11/11/business/media/11adco.html

Audio and video online

Different devices/use: iPods & computersDifferent production demands: irregular?

Listen.

Audio types

PodcastsMicropodcasting (Audioboo)Audio slideshows

Listen.

Audio online

Debate (event?)Banter (set up and score, Q&A) Interview(s)Monologue/reflectionPotpourri ... Commercial

5 audio tips (speed)

Background noise – good & badIntroduction: set the time & spaceDon’t script – do prepareShow don’t tell. Brief & direct subject End: reiterate, thank, link

Editing (depth)

Record ‘room sound’ for editingRecord wild track for track 2Use sound to change scene/breatheFades: up and outStitch together beginning-middle-end

Audio tools

Audioboo, phone’s micExternal mic, spoffleDigital dictaphone, ZoomGarageBand, Audacity, Audition

Online, there is often no need for the reporter as an intermediary, as a user will have already read the story. “Video clips now tend to get more traffic overall than long-form news programmes on iPlayer”. Traditional, longer-form news video “is not – for now anyway – proving that compelling for news consumers online.”

Steve Herr mann, BBC, quoted in Alfred Hermida: http://www.reportr.net/2010/09/20/lessons-bbc-online-video-works/

Video: Charlie Brooker - how to report the news http://www.youtube.com/watch?v=YtGSXMuWMR4

Watch.

41 hours in an elevator http://www.youtube.com/watch?v=p_bMhNI_TY8

Video types

Speed vs depth:Raw videoMoving pictures (‘Daily Prophet’)Vodcasts & video bloggingEdited narrative

Rocketboomhttp://www.youtube.com/watch?v=DasHUr4nEroLauren Lukehttp://www.youtube.com/user/panacea81#p/u/1/n33D637_hLsGuardian Filmshttp://www.guardian.co.uk/travel/video/2010/jan/20/blackpool-tower Ze Frankhttp://www.zefrank.com/theshow/archives/2006/11/112706.htmlTransmission Towerhttp://www.artifacting.com/blog/2010/09/15/climbing-a-1768-foot-transmission-tower/ Ira Glass on storytellinghttp://www.youtube.com/watch?v=n7KQ4vkiNUk

5 video tips (speed)

Shoot for soundComposition (rule of thirds)Don’t stop filmingShow don’t tell. Brief & direct subject Practise talking to camera as a friend

5 video editing tips (depth)

Keep it simple (no fancy transitions)Let the interview breatheDon’t cut on movementVariety of shots – wide, tight, mediumShoot for sequences

Key ingredients

Great subjectsColour of voice, sound, imageTension: question, conflictReflection/resolution

Video tools – kit & software

Mobile phone, Flip/Kodak Zi8External mic, spoffleiMovie (also on iPhone), Windows MovieMaker, Premiere, FinalCut, AvidSkype + screencasting software

Video tools - online

Encoding.comJayCut – online editingYouTube – editing, captions & notesViddler – taggingStroome, Masher – collaborate

41 years stuck in an elevatorhttp://www.youtube.com/watch?v=zh04ipAv1BI

Ethics and law

Regulation – Ofcom, PCC?Permissions and copyrightPrivacyTaste and decency

Links

Delicious.com/paulb/cityoj05Delicious.com/paulb/onlinevideoDelicious.com/paulb/audioDelicious.com/paulb/audioslideshowsDelicious.com/paulb/multimedia