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Online print & marketing solution

Date post: 12-Jul-2015
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Suraj Goyal [email protected] +91 9867640339
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Page 1: Online print & marketing solution

Suraj Goyal

[email protected]+91 9867640339

Page 2: Online print & marketing solution

Globally, corporates are moving to an Online Print ordering system.

Large firms spend enormous financial resources and manpower to execute print and merchandise projects for direct marketing, channel communication, trade marketing and office stationery

Online Print and Marketing Solution(OPMS) enables clients to save on internal resources while efficiently outsourcing print and merchandise projects through a reliable third party vendor.

It also reduces the campaign execution time, hence enabling corporates in executing more campaigns and hence drive revenue.

Page 3: Online print & marketing solution

Consistent brand experiencePrinting meets brand and quality guidelines

Centralized RepositoryAccess all printable materials from any location

Printing on DemandConduct business 24x7 – reduce your Campaign rollout time

Track orders from anywhere

Cost visibility – view order and payment history

Reduce WastageOrder on need basis – decentralized ordering supported

Improve effectivenessAnalyze the usage of various collaterals w.r.t. to geography, products, sales, etc.

Page 4: Online print & marketing solution

Artworks

repository

Customization

tools

Ordering InterfaceAnalytics/Reportin

g

Design studio

Print Material

Inventory tracking

system

Print shop

Project

Management

Support Services

Distribution/Logistic

s

OPMS

Architecture

Page 5: Online print & marketing solution

• Digital library of product artworks in portal: We upload all artworks of printpromotional material in the online portal in web editable format. Someportion of the layout maybe locked as per your business rules and user canedit other portions of the layout.

• Order placement: After all print material layouts are uploaded, differentusers across branches/functions such as Corporate Marketing/Regional Sales/ C&F Agent / Distributor can login using unique login id/password to sendrequest for print.

• Order Validation and Approval: The designated approvers within thecompany can authorize order (single or multiple level hierarchy). Based onrequest generated from different departments, authorization request goes toparticular admin to approve the order.

• Order and Execution at PrintBindaas: Once authorized person approves theorder based on online digital proof, final artwork print ready file is receivedby PrintBindaas in real time

DeliveryExecutionOrdering

Page 6: Online print & marketing solution

• Fulfillment and Delivery: The printing and delivery is executed as perinstructions during order generation

• Reporting and Analytics: The online portal provides complete visibility onpricing, spends and further reporting. Billing can be raised on central officeor multiple locations

• Quality: PrintBindaas would deliver consistent quality at all locations at allpoints of time.

• This could also be extended to other functions like HR / Admin for other printrequirements

DeliveryExecutionOrdering

Page 7: Online print & marketing solution

Admin Marketing HRDev.

centersOthers

Different Branches

Mumbai Pune Bangalore International

Enterprise Departments & Functions

Delivery

Single or multiple locations

- Single or multiple billing locations

- Reporting/Analytics- Complete visibility of

print spends- Pre-approved pricing

Inbuilt order approval process

- Corporate Identity

- Product catalogues

- Brochures

- Flyers

- Posters

- Print & Promotional

Material

- Calendars & Diaries

- Employees gifting

- Trade gifting

- Other merchandize

- Business Stationery

1

2

3 6

5

4

Page 8: Online print & marketing solution

Cost savings

Consistent user

experience

Track & manage

spend and

distributionOutsource

complete design

and print

Simplify process

24/7 Availability

Goodbye to

multiple vendors

Managing Brand

Integrity across

locations

Benefits

Page 9: Online print & marketing solution

“Print Bindaas has been working with us for the last one year to make customized

stationery for Fevicol's dealers. Their tie up with Xerox would further enhance their

capability to deliver more value to us by allowing local printing ability and prompt

delivery to our channel partners across India.“

--Sanket Parekh

Head Field Marketing

Pidilite Industries

Sele

ct C

lien

ts

Page 10: Online print & marketing solution

Opportunity • Company has over 100 products, 28 offices 250 strong sales team and 3500 distributors and dealers.• Print Collaterals, POS and merchandise is required by the teams on an ongoing basis.

Business challenge Challenges for Company were- Lack of visibility by the field of available marketing collaterals.- budgets over-run, 25% of inventory is wasted- lack of standardization in case of print at multiple locations.- 5% + errors in data, the whole process being manual- 30% of the products did not reach on time

Solution - Single portal hosts all the collaterals with secure access rights and approval workflow.- Items are constantly updated based on new Products being introduced or new products being launched - Pre-approved rates displayed online, for each quantity slab- tracking of shipments- Online reports provided on Spends, orders by region, product group, period etc. - Better control and transparency.

Page 11: Online print & marketing solution

Xerox Premium partner

Quality & operations managed by Print Bindaas

team

Ideal for large orders to be distributed across multiple locations /

branches on an ongoing basis

Efficient Multi-

location print

distribution channel

Page 12: Online print & marketing solution

Thank YouB – 42, Pravasi Industrial Estate, Off Aarey Road, Goregaon East, Mumbai 400 063, India

[email protected]+91 9867640339


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