Discover How Alibaba.com Help Grow Your Business

Brian A WongSenior Director

Open SesameMumbai, IndiaDecember 14, 2007

Today’s Topic

I. Corporate Overview

II. How Alibaba Helps India SMEs

III. Why Promote on Alibaba.com

IV. Q&A

To Make It Easy To Do Business Anywhere

To Be an Essential Partner to All Businesspeople

To Build a Company that Lasts “102 Years”

Marketplace

Community

Long Term Vision

Alibaba’s Mission and Vision

The Alibaba Group- a time-tested team

1999 2007

Employees: 18Office in Jack Ma’s Hangzhou apartment

Since its inception more than 8 years ago, the Alibaba Group has grow at an amazing rate

Employees: More than 4,000Offices: Hangzhou (HQ) plus more than 30+ offices in China, Hong Kong, Silicon Valley, Geneva; a sales team of over 2,000

5

The Alibaba Ecosystem

Power SellersCross-selling

International paymentDomestic payment

Cross-selling / media advertising

Exporter version software

Synergies

Online PaymentOnline Payment

Chinese Portal & Web SearchChinese Portal & Web Search

Internet-based Business Management SoftwareInternet-based Business Management Software

Online Local Classified ListingsOnline Local Classified Listings

Consumer e-CommerceConsumer e-Commerce

ListCo

B2B MarketplacesB2B Marketplaces

Alibaba.comAlibaba.com

Taobao.com

Alipay

Marketplace for Web Publishers and AdvertisersMarketplace for Web Publishers and Advertisers

75%

6

Sellers

International Marketplace3.6MM registered users (1)

International Marketplace3.6MM registered users (1)

China Marketplace 20.9MM registered users (1)

China Marketplace 20.9MM registered users (1)

Across more than 200 countries Companies of all sizesDiverse end markets

Typically SMEsTen to a few thousand employees 5,000+ product categories in 30+ industries

Note:1. Company data as of June 30, 2007

Buyers

World’s No. 1 Online B2B Marketplace

7

– Registered Users 24.6MM

– Storefronts 2.4MM

– Paying Members 255.6K

– Average New Listings per Month2.9MM

– #1 E-Commerce Website

– #1 International Business & Trade Website

Highlights of our Marketplaces(1)# of Registered Users

6.011.0

19.815.4

24.6

0

5

10

15

20

25

2004 2005 2006 1H2006 1H2007

# of Paying Members

77.9141.6

219.1 183.3255.6

0

100

200

300

2004 2005 2006 1H2006 1H2007

Growth = 59.2%

Growth = 39.4%

MM

‘000

Largest Online B2B Marketplaces

•

• Business for Diplomatic Action

• CIA’s World Fact Book

• Economist Intelligence Unit

• The World Bank’s Doing Business Database

• U.S. Department of Commerce’s International Trade Administration

- July 2007

Recognition by Global Thought Leaders In a Different League from Its Peers…

Forbes Magazine“Best of the Web”

2000 - 2006

US Entrepreneur Magazine

“Best Website for Entrepreneurs”

June 2004

Far Eastern Economic Review“Best Global B2B

Marketplace”2000

HBS Case Studies2000 and 2001

“Best sites for global entrepreneurs”

Premier Global Brand

• Search products• Contact SuppliersBuyer

Supplier

My Alibaba

Community

• Post products• Reach international buyers

Tools &Resources

• Trade Essentials• Tradeshow Channel • Trade Alert• TradeManager

Alibaba.com

• Online Forum• Open Sesame Events

• Manage Account Information• Check messages • Buying and selling tools

The Alibaba Network

Global Network at Your Fingertips

Alibaba e-marketplace

Alibaba e-marketplace

Retail shops

Manufacturers

Trading agents Global Buyers

Manufacturers

Trading agents Global Suppliers

Export

Import

A truly global network for importers and exporters of raw materials, component parts and finished goods

How Alibaba.com can help India SMEs

India Companies’ Presence on Alibaba.com’s E-Marketplace

Source: Alibaba.com, 30th Jun. 2007

Asian Membership Distribution by Country

India China HK,China Pakistan Malaysia Indonesia Singapore Korea,Republic

of

Thailand Philippines

India ranks No. 1 among Asian countries by membership.

How e-marketplaces can help

•Convenience•Breadth and depth of supplier selection•Increased efficiency in sourcing•Market intelligence•365/24/7 sourcing tool

•365/24/7 exposure to global buyers•Increase buyer leads •Real-time feedback to product offerings•Cost-effective marketing channels•Product/service platform

For buyers For Suppliers

E-Marketplaces can offer a platform to address both buyers’and suppliers’ key considerations

Buyer and Supplier services on Alibaba

Register as Alibaba member

Step 1

Create company profile &

post products

Post trade leads & search for buyers Contact

buyers

Step 2 Step 3 Step 4

Register as Alibaba member

Step 1

Post buying leads &search for suppliers Contact Suppliers

Step 2 Step 3

Supplier services

Buyer services

Why Promote on Alibaba.com?

16

Members in 200 Countries & Regions

South America

India (8%) China (7%)

South East Asia

EU (9%)UK (15%)

US (18%)

Middle East Australia

English language marketplace for 3.6mm global exporters and importers from over 200 countries and regions

Why Market on Alibaba.comPromoting you at over 40 popular trade shows every year

Face to face Services——Open Sesame

Most Popular B2B Website in the World

Why Market on Alibaba.com

Source: alexa.com, 29 Nov 2006

Buyer-seller matching service through Trade Alert

Why Market on Alibaba.com

Key Supplier Products

Offering premium supplier services to suppliers all over the world

Gold Supplier: Premium product sold to verified export-oriented China suppliers.

Gold Supplier: Premium product sold to verified export-oriented China suppliers.

Int’l TrustPass (TP): Paidproduct for verified international suppliers outside of China.

Int’l TrustPass (TP): Paidproduct for verified international suppliers outside of China.

Chengxingtong: Paid product for pre-qualified domestic China suppliers.

Chengxingtong: Paid product for pre-qualified domestic China suppliers.

TrustPass Features Details

Premium Membership

TrustPass logo on company profile

TrustPass membership

Premium Membership

TrustPass profile

Authentication and Verification by 3rd party

The All-New Indian Channel

Alibaba Indian Channel

Launched on Oct 12

Products from India

Showcase of hot products from India

India Forum

Talk about all things related to India

Success Story

• There is not a single day that goes by when we don't get enquiries routed through Alibaba. Alibaba's service is also an invaluable source of commercial news that not only provides information but also forecasts the rising trends in the global market.

• Because of Alibaba, our buyers can reach us easily through their preferred search portals with distance being just a few clicks away.

• We received our first buyer from Alibaba and there have been many more since. Today, we receive 80% of our business through Alibaba and we believe that this will only increase in future.

"80% of Our Business Comes From Alibaba!"

Member: Mr. Moola Ram PotaliaCompany: TOWN AART

Visit us at booth A1-2, The 5th China Products (Mumbai India) Show for more information

Q & A

Thank You!