LAP Project

“Certification of traditional agro-food product”

Leskovac Ajvar – Protected Origin Denomination

LAP Project

“Certification of traditional agro-food product”

Leskovac Ajvar – Protected Origin Denomination

Beograd – December 3 – 4, 2008

Opportunities for sustainable

development and qualification of

agriculture industry

Opportunities for sustainable Opportunities for sustainable

development and qualification of development and qualification of

agriculture industryagriculture industry

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Pag. 23 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Local context and history of the initiative

• Rich agricultural and food heritage of the region

• Long tradition of specific production process as well as specific characteristics of Leskovac Ajvar

• Large number of a small individual farmers (paprika

processors and Leskovac Ajvar producers) –

unsatisfactory level of existing networks

• Low incomes of Ajvar producers

• Imitation of the final product

Local context and history of the initiative

• Rich agricultural and food heritage of the region

• Long tradition of specific production process as well as specific characteristics of Leskovac Ajvar

• Large number of a small individual farmers (paprika

processors and Leskovac Ajvar producers) –

unsatisfactory level of existing networks

• Low incomes of Ajvar producers

• Imitation of the final product

Pag. 33 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Pag. 43 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Local context and history of the initiative

• RCCI Leskovac & Union of Agricultural Cooperatives

of Jablanica and Pcinja Districts developed LAP

project idea in cooperation with Italian partners

• 2007 - MoU between Chambers of Commerce of Siena and Leskovac

• Overall aim: support socio-economic development

with specific attention to environmental aspects

• Team of experts: framework, needs, action lines

Local context and history of the initiative

• RCCI Leskovac & Union of Agricultural Cooperatives

of Jablanica and Pcinja Districts developed LAP

project idea in cooperation with Italian partners

• 2007 - MoU between Chambers of Commerce of Siena and Leskovac

• Overall aim: support socio-economic development

with specific attention to environmental aspects

• Team of experts: framework, needs, action lines

Pag. 53 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Starting from LAP idea experts focused onexperts focused on……

EnvironmentEnvironment

Waste andair pollution

Waste andair pollution

Energy from RenewableResources

Energy from RenewableResources

Productive sectorProductive sector

SMESME

Quality, EMS,other ECO-

QUALIFICATIONS

Quality, EMS,other ECO-

QUALIFICATIONS

Marketing & promotionof regional products

Marketing & promotionof regional products

Pag. 63 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

and additional project ideas were identified:and additional project ideas were identified:

Organic Organic Production in AgricultureProduction in Agriculture

ProcessingProcessing Waste Wood Waste Wood

and Support to and Support to Wood Processing Industry Wood Processing Industry

Recycling Recycling as an Every Day Practiceas an Every Day Practice

Renewable Energy Renewable Energy fromfrom Agriculture, Agriculture,

Community Approach and Community Approach and AgricultureAgriculture for for

Sustainable DevelopmentSustainable Development

Pag. 73 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Project in progress:

Certification and protection of Serbian traditionalagricultural product, recognizable with the protected

denomination of geographical origin – “LeskovacAjvar - POD”

Project in progress:

Certification and protection of Serbian traditionalagricultural product, recognizable with the protected

denomination of geographical origin – “LeskovacAjvar - POD”

General Objective:

Increasing of competitiveness and improvement of the

agriculture production in the South of Serbia by introducing policies of qualification and certification in the agro-industry sector.

General Objective:

Increasing of competitiveness and improvement of the

agriculture production in the South of Serbia by introducing policies of qualification and certification in the agro-industry sector.

Duration: 12 months

Pag. 83 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Why protection..?

Preserve traditions and specific characteristics of Leskovac Ajvar

Prevent falsification, misuse, imitation of product

Secure added value of final product complying with food safetyrequirements

Create a product that will be recognized through out Serbia and region

Maximize quality and profits on product

Increase the income of right holders and competitiveness(protected product EU – 80% higher price then standard product)

Why protection..?

Preserve traditions and specific characteristics of Leskovac Ajvar

Prevent falsification, misuse, imitation of product

Secure added value of final product complying with food safetyrequirements

Create a product that will be recognized through out Serbia and region

Maximize quality and profits on product

Increase the income of right holders and competitiveness(protected product EU – 80% higher price then standard product)

Pag. 93 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

OngoingOngoing↑↑ QualityQuality, distribution and export of traditional products, distribution and export of traditional products

PlannedPlannedApplication to EU for certificateApplication to EU for certificate of of ““Protected Origin Protected Origin

Denomination Denomination –– PODPOD”” for for ““LeskovacLeskovac AjvarAjvar””

PlannedPlannedQuality Quality disciplinarydisciplinary, , ↓↓ production + environmental costsproduction + environmental costs

DoneDoneInfo and Info and webweb site site -- http://http://leskovac.icarocortona.itleskovac.icarocortona.it

and and http://http://www.rpkle.rswww.rpkle.rs//

DoneDoneSerbian Serbian local team local team establishedestablished

OngoingOngoingConsortiumConsortium/Association of pepper producers and /Association of pepper producers and

processorsprocessors

OngoingOngoingProducersProducers//SMEsSMEs trainedtrained

STATUSSTATUSEXPECTED RESULTSEXPECTED RESULTS

Pag. 103 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Food produced and processed in a specified geographical area, the quality or whose characteristics are essentially or exclusively due to geographic environment (including natural factors and human).

All phases of production, processingand preparation must take place in the same geographical area on the basis of recognized and proved experience and according to a specific production process (disciplinary of production).

Food produced and processed in a specified geographical area, the quality or whose characteristics are essentially or exclusively due to geographic environment (including natural factors and human).

All phases of production, processingand preparation must take place in the same geographical area on the basis of recognized and proved experience and according to a specific production process (disciplinary of production).

Denomination of Protected Origin– POD (Art.2 Reg.

CE 510/2006)

Denomination of Protected Origin– POD (Art.2 Reg.

CE 510/2006)

Pag. 113 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Association establishmentAssociation establishmentAssociation establishment

Registration request formulation(includes elements attesting and demonstrating that

denomination is protected in the country of origin)

Registration request formulationRegistration request formulation(includes elements attesting and demonstrating that (includes elements attesting and demonstrating that

denomination is protected in the country of origin)denomination is protected in the country of origin)

Submission of the request directly to the Commission or through Authorities of the country

Submission of the request directly to Submission of the request directly to

the Commission or through the Commission or through

Authorities of the country Authorities of the country

PRODUCT REGISTRATION ITER (rif. third countries)PRODUCT REGISTRATION ITER PRODUCT REGISTRATION ITER (rif. (rif. thirdthird countriescountries))

Article

s5 – 6 -

7

ArticleArticle

ss

5 5 –– 6 6 --

77

Pag. 123 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Publication in the EU Official GazettePublication in the EU Official GazettePublication in the EU Official Gazette

Within 6 months from publication O.G. parties

lawfully interested can present declaration of opposition

Within 6 months from publication O.G. parties Within 6 months from publication O.G. parties

lawfully interested can present declaration of lawfully interested can present declaration of

opposition opposition

Commission insert in the register the product and publish the registration on UE O.G.

Commission insert in the register the product Commission insert in the register the product

and publish the registration on UE O.G. and publish the registration on UE O.G.

STOPSTOP

Positive

outcome of

opposition

Positive

outcome of

opposition

Negativ outcome or lack of

opposition

Negativ outcome or lack of

opposition

Article

s

5 – 6 -

7

ArticleArticle

ss

5 5 –– 6 6 --

77

Within 12 months Commission evaluate the eligibility of registration of the demand

Within 12 months Commission evaluate the Within 12 months Commission evaluate the

eligibility of registration of the demandeligibility of registration of the demandSTOPSTOP

Negative

outcome

Negative

outcome

Positiv answerPositiv answer

Pag. 133 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Pag. 143 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Challenges and difficulties encountered:

• Standardization of Leskovac paprika and Ajvar production system, (including adoption of unique traditional recipe)

• Low investment in design and marketing activities

• Lack of additional financial resources – insufficient number of introduced HACCP standards in most production facilities

• Difficulties to develop an effective control and supervision system able to secure compliance to national and EU legal framework

• Low cross-sector cooperation (Ministry of Agriculture, Ministry of economy and regional development…)

Challenges and difficulties encountered:

• Standardization of Leskovac paprika and Ajvar production system, (including adoption of unique traditional recipe)

• Low investment in design and marketing activities

• Lack of additional financial resources – insufficient number of introduced HACCP standards in most production facilities

• Difficulties to develop an effective control and supervision system able to secure compliance to national and EU legal framework

• Low cross-sector cooperation (Ministry of Agriculture, Ministry of economy and regional development…)

Pag. 153 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Chamber of Commerce of Leskovac(RPKL)

Chamber of Commerce of Chamber of Commerce of LeskovacLeskovac

(RPKL)(RPKL)

PartnersPartnersPartners

Chamber of Commerce of Siena and Foundation QualiVita - Siena

Chamber of Commerce of Siena and Chamber of Commerce of Siena and

Foundation Foundation QualiVitaQualiVita -- SienaSiena

Union of Agriculture Cooperatives of Jablanica and Pcinja districts

Union of Agriculture Cooperatives of Union of Agriculture Cooperatives of

JablanicaJablanica and and PcinjaPcinja districtsdistricts

ICARO srl – CortonaICARO ICARO srlsrl –– CortonaCortona

:

Ministry of Agriculture, Forestry and Water Management of Serbia

Ministry of Agriculture, Forestry and Ministry of Agriculture, Forestry and

Water Management of SerbiaWater Management of Serbia

Pag. 163 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Chamber of Commerce of Leskovac (RPKL)- Overall coordination of activities in Leskovac area- Support to establishment of Consortium/Association- Lobbying and facilitation

Chamber of Commerce of Chamber of Commerce of LeskovacLeskovac (RPKL)(RPKL)

-- Overall coordination of activities in Overall coordination of activities in LeskovacLeskovac areaarea

-- Support to establishment of Consortium/AssociationSupport to establishment of Consortium/Association

-- Lobbying and facilitationLobbying and facilitation

Roles of partnersRoles of partnersRoles of partners

:

ICARO srl – Cortona and Foundation Qualivita- Overall coordination of project activities- Provision of expertise and support to RPKL

ICARO ICARO srlsrl –– CortonaCortona and Foundation and Foundation QualivitaQualivita

-- Overall coordination of project activitiesOverall coordination of project activities

-- Provision of expertise and support to RPKLProvision of expertise and support to RPKL

Ministry of Agriculture, Forestry and Water Management- Financial support and advisory role- Support to establishment of Consortium/Association- Visibility and promotion

Ministry of Agriculture, Forestry and Water ManagementMinistry of Agriculture, Forestry and Water Management

-- Financial support and advisory roleFinancial support and advisory role

-- Support to establishment of Consortium/AssociationSupport to establishment of Consortium/Association

-- Visibility and promotionVisibility and promotion

Pag. 173 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Union of Agriculture Cooperatives of Jablanicaand Pcinja districtsSensitization and involvement of producers and Cooperatives -Training needs identifications -Lobbying

Union of Agriculture Cooperatives of Union of Agriculture Cooperatives of JablanicaJablanica

and and PcinjaPcinja districtsdistricts

Sensitization and involvement of producers and Sensitization and involvement of producers and

Cooperatives Cooperatives

--Training needs identifications Training needs identifications

--LobbyingLobbying

:

Chamber of Commerce of Siena and Foundation QualiVita – SienaExpertise -Lessons learned and case studies from Tuscany -Financial support

Chamber of Commerce of Siena and Chamber of Commerce of Siena and

Foundation Foundation QualiVitaQualiVita –– SienaSiena

Expertise Expertise

--Lessons learned and case studies from Tuscany Lessons learned and case studies from Tuscany

--Financial supportFinancial support

Roles of partnersRoles of partnersRoles of partners

Pag. 183 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Faculty of Technology in Leskovac, University of Nis

Faculty of Technology in Faculty of Technology in LeskovacLeskovac, ,

University of NisUniversity of Nis

Other actors involvedOther actors involvedOther actors involved

Faculty of Agriculture in Zemun, University of Belgrade

Faculty of Agriculture in Faculty of Agriculture in ZemunZemun, ,

University of BelgradeUniversity of Belgrade

Agricultural Institute “Leskovac”, Leskovac

Agricultural Institute Agricultural Institute ““LeskovacLeskovac””, ,

LeskovacLeskovac

Serbian Chamber of CommerceSerbian Chamber of CommerceSerbian Chamber of Commerce

:

Leskovac Municipal Agricultural Department

LeskovacLeskovac Municipal Agricultural Municipal Agricultural

DepartmentDepartment

Pag. 193 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

Ministry of Agriculture, Forestry and Water Management – Republic of Serbia:Cooperation and institutional support to the Project initiatives through training, advisory services and financial support

Ministry of Agriculture, Forestry and Water Ministry of Agriculture, Forestry and Water

Management Management –– Republic of Serbia:Republic of Serbia:

Cooperation and institutional support to the Project Cooperation and institutional support to the Project

initiatives through training, advisory services and initiatives through training, advisory services and

financial supportfinancial support

:

USAID’s Agribusiness Project in Serbia: aims to boost productivity in agriculture, and to strengthen producer organizations and agribusiness service providers / planned cooperation in the next faze of the project implementation

USAIDUSAID’’ss Agribusiness Project in Serbia: Agribusiness Project in Serbia: aims to boost aims to boost

productivity in agriculture, and to strengthen producer productivity in agriculture, and to strengthen producer

organizations and agribusiness service providers / organizations and agribusiness service providers /

planned cooperation in the next faze of the project planned cooperation in the next faze of the project

implementation implementation

Collaboration with Institutional actorsCollaboration with Institutional actorsCollaboration with Institutional actors

Pag. 203 - 4 December, 2008LAP Project – Conference FAO - Belgrade

Quality Food products linked to geographical origin and Tradition in South and Eastern Europe

REGIONALNA PRIVREDNA

KOMORA LESKOVAC

Regional Chamber of Commerce

and Industry Leskovac,

Serbia www.rpkle.rs

Ministry of Agriculture,

Forestry andWater Management RS

Belgrade, Serbiawww.minpolj.sr.gov.yu

Union of Agricultural Cooperatives of Jablanica and

Pcinja Districts

Leskovac, Serbia

Siena Chamber of Commerceand “QualiVita” Foundation

Siena, Italia www.qualivita.itSiena, Italia www.si.camcom.it

ICARO, SrlCortona, Italia

www.icarocortona.it